About Puffy

We’re changing the world - one sleep at a time.

Puffy innovates world-class mattresses and

bedroom accessories in the USA and Canada. Our

products help people sleep better and our digital

experience makes buying a new mattress easier

than ever.

We’re a bold, creative, and efficient team who

turns up every day to help more people get access

to better sleep solutions.

Meet Our CEO

Our CEO, Arthur Andreasyan, is an entrepreneur

that found success at an early age. He established his

very first business at the age of 18. After graduating from

Cal State University, he dove into all things e-commerce,

eager to bring his ideas and strategies to life.

He established Halo Board in 2015, a recreational tech

company that sells electric skateboards and

hoverboards. The company surged to success and is

widely acclaimed for its breakthrough popularity with

US consumers.

Despite Halo Board’s rapid growth, Arthur was set on

finding industry and products that would have more

potential for scalability in the future.

Arthur Andreasyan

Through a marketing case study, he was introduced to the bed-in-a-box (BIAB) industry. It

was clear that this was an industry set for digital disruption. He instantly saw an opportunity

to develop a product to empower Americans to sleep better and live better.

After countless hours of research, trials, and testing of different product materials, Puffy

Mattress was born. Arthur’s vision was to develop a mattress that feels like sleeping on a

cloud - an idea that resides at the core of Puffy’s product vision to this day.

Our Milestones

We’re a young company, but we’ve achieved big things in just a few years. Here are a few of

our proudest moments:

2016 Arthur launched Puffy with a passionate dream to revolutionize the way

America sleeps. Following the development of our flagship Puffy Mattress,

the next challenge involved finding the perfect site layout to entice

conversion. At first, the site was super-simple and easy to navigate, and it

performed okay. But as soon as we tested a luxurious aesthetic, we knew we

found our recipe for success. We received an influx of orders in just a few

hours.

201 7 We were featured on The Ellen Show and gave away 4 00 mattresses ! This

was a defining moment for our brand. This opportunity converted over USD

2 million within a few months, and millions more through targeted marketing

campaigns in the months ahead. It amplified Puffy as one of America’s top

bedroom companies.

201 8 Following the success of Puffy on Ellen, we started building strong

foundations for growth. A tiny number of marketers became a small team.

N ew channels such as affiliate marketing were developed as primary

ac q uisition sources. We also launched the Puffy Angels ad, which now has

almost 3 million views on Y ouTube !

201 9 This was the year we significantly diversified our product range. We launched

a comprehensive bedding and accessories collection to provide customers

with a total bedroom solution. The shift proved to be a huge success,

allowing us to increase customer retention and on-site conversion.

2020 Our small team grew to a full house of talented marketers. Despite the

economic and social disruption caused by the global pandemic, we

experienced 101 % g r o w t h . When brick-and-mortar (B & M) stores closed,

e-commerce activities increased, and we gained exponential reach due to

our ability to increase market exposure and sustain manufacturing.

2021 During this year, there were global supply chain challenges like increased

shipping costs, which put a strain on the entire industry. Companies that

thrived were the ones that placed the user experience at the forefront of

their priorities. We made a massive rehaul on how we ran our CR O

initiatives. We tested big ideas - our most successful test resulted in a 4 % 0

increase in revenue per visitor.

2022 Brick-and-mortar stores account for over 6 %

0 of all revenue in the industry.

Puffy increased its presence in the brick-and-mortar retail channel with

popular showrooms across the country, like Mister Sandman and Sleepare,

to attract new customers and boost sales by catering to consumers’

omnichannel shopping habits.

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