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subjects were asked to enroll in a savings plan that automatically placed 2% of their paycheck
in a savings account. Two sets of participants were given two different offers, one where they
were given the option to invest 2% of their income immediately, and another group was given
the option to invest 2% of their income after a year. Only 30% of the first set of participants
agree to invest immediately, while 77% agrees if the investment will start a year later. The
professors found that participants were more likely to enroll in the savings plan when the
enrollment date was set in the distant future rather than in the present. This study reveals that
people tend to value immediate benefits over future ones, leading to procrastination on
behaviors that are good for us in the long run. Behavioral economists call this concept time
inconsistency. To avoid procrastination, people need to find ways to make their present
selves act in the best interest of their future selves. One way is to make the rewards of long-
term behavior more immediate. By visualizing the benefits of good long-term choices, we
can pull the future payoff into the present moment in our minds. Another way is to make the
costs of procrastination more immediate. This can be achieved by setting a public deadline,
placing an expensive bet on your behavior, or creating a physical consequence for your
behavior. Finally, we can identify and remove procrastination triggers from our environment.
By creating a space with better choice architecture, we can make it easier to make the right
choices.