Available online at www.sciencedirect.
com
ScienceDirect
Cognitive Systems Research 58 (2019) 304
Expression of concern
This is a temporary expression of concern related to the
publication titled ‘‘Cognitive systems research for neuro-
marketing assessment on evaluating consumer learning the-
ory with fMRI: Comparing how two Word-Of-Mouth
strategies affect the human brain differently after a product
harm crisis” by Melissa Yi-Ting Hsu which was published
in Cognitive Systems Research, June 2018, Vol. 49, 49–64.
DOI:https://doi.org/10.1016/j.cogsys.2017.11.004.
The concern is for a high degree of similarity between
this publication and a prior publication entitled ‘‘fMRI
neuromarketing and consumer learning theory: Word-of-
mouth effectiveness after product harm crisis” by Melissa
Yi-Ting Hsu and Julian Ming-Sung Cheng published in
the European Journal of Marketing, Vol. 52 No. 1/2,
2018, pp. 199–223. Both papers present overlap of study
design and conclusions, and major recycling of text and fig-
DOI of original article: 10.1016/j.cogsys.2017.11.004.
https://doi.org/10.1016/j.cogsys.2019.08.001
www.elsevier.com/locate/cogsys
ures, which raises the possibility that the paper published in
Cognitive Systems Research may be a redundant publica-
tion. An investigation is ongoing and this expression of
concern might be updated at its conclusion.
References
Hsu, M. Y. T. (2018). Cognitive systems research for
neuromarketing assessment on evaluating consumer learn-
ing theory with fMRI: Comparing how two Word-Of-
Mouth strategies affect the human brain differently after
a product harm crisis. Cognitive Systems Research, 49,
49–64.
Hsu, M. Y. T., & Cheng, J. M. S. (2018). fMRI neuro-
marketing and consumer learning theory: Word-of-mouth
effectiveness after product harm crisis. European Journal
of Marketing, 52(1/2), 199–223.