Write an analysis on the following texts.

Include comments on the significance of

context, audience, purpose and formal and stylistic features.

TEXT A FIND A BUS STOP

About NYC Tours NYC Attractions Free Guides Reviews FAQ’s Blog Contact Us

New York City Tours

New York City Sightseeing Tours

NY See the BEST

The NY See the Best Tour is Back! Better than ever.

Empire State Building — Harlem — St. John The Divine —

Grand Central Terminal — Grant’s Tomb — NY Public
Library — Bryant Park — Chrysler Building
This Uptown and Midtown Tour will show you the BEST
buildings in the United States. Biggest Cathedral, Best Tomb,
Best Skyscraper, Best Library, Hippest Theater, Best Train
Station, Best Ceiling, Best Observation Deck, Greenest
Skyscraper, and Shiniest Roof. Of course, each of these
attractions has its own history, and your licensed New York
City Tour Guide will tell you all about it during your tour.
Tour: $99.99 

Get Tickets
This new and improved tour will show you the BEST buildings in NYC:

 We’ll take you to the top of the

Empire State Building, without
making you wait in all the lines (a
$65 value!)

 You will also see the grandeur that

is Grand Central Terminal, the most
impressive train station in the United
States. You won’t believe the ceiling.

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 We’ll also take you Uptown, where we will stop to see the
largest cathedral in the United States (St. John the Divine), the
Tomb of Ulysses S. Grant, and the Apollo Theater in Harlem.

 After driving through Harlem, we will come down Museum

Mile for great views of Central Park, the 5th Avenue luxury
homes, and drive by the Apple Store, FAO Schwartz, and the
Plaza Hotel.

 You will walk past Bryant Park and the New York Public Library, with its famed
lion statues. When possible, we will pop inside for a peek.

 We will see the third tallest building in NYC, at One Bryant Park, one of the
“greenest” skyscrapers in the United States.

NY See It All

NY See The BEST Daily at:

12:30 PM (appx. 5 Hours)

Meet the Shuttle on the West Side of 7th Avenue and W. 53rd Street near
Rendezvous Restaurant.

If you want to truly experience New York City. There’s no other choice.

Adapted from http://newyorktours.onboardtours.com/

- How do the visual elements of this text enhance the intended message?

- Discuss the tone of the text.

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TEXT B

Disabled people’s own self esteem has risen enormously in recent years and they have
become far more assertive and insistent on their rights, and their ability to compete
with everyone else. Even the words “disabled” and “handicapped” are challenged. Is a
blind person disabled when he or she can function just as well as everyone else? New
technology of course is making a huge difference. Instead of clumsy wooden legs, for
example, new materials and designs in prosthetic limbs enable people to walk and run
as fast as everyone else.  High tech hearing aids exist for the deaf, as well as laser
surgery for the very short sighted. Cars are adapted so that people can drive them with
only one hand, or even no hands at all.  Very recently a chip was inserted into the
brain of a person paralysed from the neck down enabling him to move a cursor on a
screen simply by looking at it. This means he can now do all sorts of things - switch
the television and the lights on and off, type, surf the internet, even send e-mails. Who
knows what he’ll be able to do next? Drive a car?

But what is it like in the Developing World? In places where there are no facilities at
all? Where polio victims have to crawl through the traffic on their knees and elbows?
Where every disabled person is unemployed and forced to beg, or depend on
relatives? “Despite all that” says Anna, a Swedish volunteer in Mozambique, “it is
often in these places that disabled people are actually more integrated and happier in
society. Western society is so obsessed with beauty and physical perfection that even
an overweight person feels ostracised, let alone a person missing an entire limb. Here
having one leg is no more remarkable than having a big nose.” But is this really so?

“Yes and no” says Adolfo, a blind Mozambican who, as an accomplished guitar
player, is actually the only breadwinner in his family. “I’m lucky. I have a skill. More
importantly I was given the opportunity to acquire one. And so I am able to contribute
to society and I am respected. Most disabled people are totally unskilled and so are
burdens on society whether they like it or not. Maybe we are more generous; we don’t
reject people who cannot contribute. They are not outcasts - but that doesn’t mean we
respect them either. I think that is too idealistic a view of African society, how we
would like it to be rather than how it really is. In reality these days, with so much
poverty and HIV Aids, it’s every man for himself, every woman for herself, and
disabled people are completely forgotten, left behind. I heard a story about a woman
in a very dry part of our country. She had lost both legs in a land mine explosion.
Because of drought there was no food and when a UN truck full of supplies arrived
she was left behind in the stampede, and so she got none. Later everyone had to
register in order to get a ration card, then because she didn’t get one she was told that
she did not officially exist and therefore was not entitled to food! No thank you,
I would rather have no legs in Europe any day than here”.

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“I don’t believe that story” says Anna. “People here just wouldn’t behave like that”.
“Have you ever been really hungry?” asks Adolfo. “No” she is forced to admit. “Then
how would you know?”

“But going back to technology, it is making things easier here too” he adds. “Look at
my mobile phone”. “Wouldn’t you like a speaking clock or a computer with software
to enable it to read aloud to you?” asks Anna. Adolfo just laughs. “My wife does that
for me” he says. “She reads the newspaper to me every day”. “You see!” says Anna.
“That proves me right. Nobody where I come from has got time to read to a blind
person! And don’t tell me that a machine can do it just as well because it can’t!”

Wilson, Chris. “Disability”, at https://learnenglish.britishcouncil.org/en/magazine-

articles/disability, 29/1/2015

 What is the main aspect of the issue of disability discussed in this extract,
and how is it handled by the author of the article?

 What are the techniques used by the author to explore the issue of
disability in the developing world?

Write an analysis on the following texts. Include comments on the significance of

context, audience, purpose and formal and stylistic features.
4
TEXT 1

Truth in Advertising, Offline or Online

With so many advertising dollars flowing onto blogs, Facebook and Twitter, it is not surprising
that the Federal Trade Commission, which is charged with protecting consumers from sneaky
advertising, has turned its eye on this new medium.

Spending on consumer-generated and social-networking sites reached $1.01 billion in 2008, up

25 percent from 2007, according to PQ Media, a research firm. It is expected to grow about 20
percent this year. Much of this advertising is clearly abelled. But a lot of it is paid advertising
masquerading as bona fide endorsements by celebrities, well-known bloggers and even
ordinary people — honest comment, free from pecuniary considerations.

Companies have been known to make up fake people to blog about their products, such as the
two “boys” concocted by Sony to pine over its PSP gaming unit in 2006. Earlier this year, a
representative from Belkin offered to pay people to write positive online reviews of its
products. There are commercial services to put marketers in contact with bloggers who will tout
products for a fee.

Deceiving consumers has long been illegal. Guidelines demanding that people who endorse a
product for money disclose their connections with advertisers date back to 1980 — way before
the age of tweets. In 1968, an F.T.C. advisory demanded that advertorials disclose that they
were advertising, not editorial. Concerned over the potential growth of deceptive advertising
online, the F.T.C. amended these guidelines recently to clarify that they also apply on blogs,
Twitter and other forms of online communication.

The rules offline should clearly apply online. This is a matter of principle, not medium, and the
new rules are not an excessive burden. The guidelines state that endorsers must disclose
payments in cash or in kind from companies whose products they endorse. Telling a
commentator flogging a product online to disclose commercial ties does not constitute a
challenge to free speech.

Still, regulators should tread carefully. As it enforces rules about disclosure of product
endorsements on the Internet’s platforms, the F.T.C. must care not to hamstring the ability of
bloggers and twitterers to report and comment about the world. To stay on the safe side,
regulators should focus enforcement on the advertising companies rather than on the bloggers.
Advertisers are the drivers of this new trend. The onus should be on them to ensure that blogs
pitching their stuff warn readers about the commercial motivation of the endorsements.

But disclosure is a reasonable demand to make in any medium. It protects consumers and
bolsters the bonds of trust between writers and their audience.

New York Times editorial, published 13/10/ 2009

TEXT 2

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Jeanie's Weight Loss Story
How I Finally Re-achieved My Ideal Weight
"I was surprised when I lost 25 lbs - but once I lost 42 lbs, I was blown away"

My name is Jeanie Rontero and I wanted to share my weight loss story with you. I'm no
medical guru or anything like that. I'm just a girl who figured out a system that works better
than all the famous diets you tried (you know, the ones that didn't work?). Hopefully my story
inspires you to get the same results as me without killing yourself on a treadmill.

This is me in October and then four months later.

How did I end up gaining weight in first place?

I used to be rather thin, weighing about 125 pounds. After getting married I stopped caring as
much. My life was busy; I was working a job, had a wonderful husband, and was trying to
make a family. A little at a time, but it seemed to add up very fast. After having my baby, I
never dropped the extra weight I had gained. Within 3 years I had gained over 40 pounds. I was
shocked.

At my heaviest, I weighed 177lbs, so I decided to start dieting. I tried all the “brand-name”
diets like Atkins, South Beach, cabbage (my least favorite) soup, lemon juice. I even tried
weight management plans like Weight Watches - the food was horrible! I eventually gave up. I
stopped going out with friends. I felt ugly. I started eating more and more because I just didn't
care. I was in a downward spiral. Then I saw something on Rachel Ray that changed my life.

The TV show that turned my life around.

I wouldn't say I owe my life to Rachel, but I would say that if I hadn't been watching when Dr.
Oz came on to talk about a new superfood called Acai berry, I'd probably still be fat.

Dr. Oz proceeded to talk about a berry that had been discovered in the Amazon Rainforest
called “Acai” (pronounced ah-sah-eee). It's similar to pomegranate but way more powerful and
better tasting. The part that caught my attention was when Dr. Oz explained how these berries
help you lose weight by suppressing hunger and boosting energy, exactly what we busy people
needed. It was on TV and promoted by Dr. Oz so I figure it has to work to some extent!

6
 Acai Berry on the Rachael Ray Show:
“Acai is the high-energy berry of a special
Amazon palm tree. Harvested in the rainforests of
Brazil, acai tastes like a vibrant blend of berries
and chocolate. Hidden within its royal purple
pigment is the magic that makes it nature's perfect
energy fruit. Acai is packed full of anti-oxidants,
amino acids and essential fatty acids.”

Acai Berry Supplements help me:

 Regulate my metabolism
 Suppress my hunger during the day
 Boost my energy so I could focus on my kids, job, husband, and just more “me” time.
 Lose several pounds from my body by replacing coffee and soda (and keep my teeth
whiter )

Click Here To Get A Free Trial Of Acai Berry Supplement *

I feel healthier and more refreshed than ever. My husband is so proud of what I’ve
accomplished and I have more energy to do fun activities with him and my friends.

I hope my story provides at least some motivation to help you lose weight. Just don’t give up,
because losing weight really will change your life in ways you never imagined. You’ll feel
things you haven't felt before. Most importantly, you'll finally be happy with yourself for
tackling your weight once and for all.

By Cindi, February 12, 2009 @ 6:13 pm

OMG, Jeanie, I love your blog! I have to try that stuff! I don't think I would have bought it except that I
got real-life testimony from a real person like you. I hate infomercials and stupid advertising copy that
just sounds so fake. Your story just comes from the heart - so thanks, babe! Keep up all the good work.

Cindi

(adapted from) © 2009 JeaniesDietBlog.com