04 Activity 1

1. Which between Milton Friedman’s and Archie Carrol’s views on business responsibility is being
demonstrated in the given case? Explain your chosen view.

As Merck is focusing on cancer patients and wants to concentrate on one medicine that can treat
30 different types of cancer, Milton Friedman's view of business responsibility is what I see as
being demonstrated in the case study. Merck has concentrated exclusively on one therapy,
Keytruda, a new cancer treatment that uses the patient's immune system to fight cancer tumors,
as compared to developing a variety of medications. When it comes to competition, Milton
Friedman sticks to fair, fair rules.
fraud or deceit.

2. Who are the primary stakeholders of Merck based on the case study?

According to the case study, Merck's primary stakeholders are the cancer patients, employees,
investors, and suppliers who are associated with the company.

3. Who are the secondary stakeholder of Merck based on the case study?

The secondary stakeholders consists of the workforce. The effectiveness of the company's staff
affects performance. The workforce are made up of executives and lower managers.

4. How do the stakeholders of Merck influence the strategic decision of the company?

Merck's stakeholders have a say in the company's strategic choices because Keytruda can treat
more than 30 different cancers. They concentrate on this drug as a result to ensure that all cancer
patients will be treated.