Case Study — Campaign based on FUP Pronto

Predictive Analytics for a CSP in Americas Region AI / ML Solution

The client is a CSP in Americas. The operator requires predictive analytics to campaign subscribers before
they would exhaust their High Speed Internet Bandwidth as per Fair Usage Policy; this forms part of the
Introduction CSP’s upselling / cross selling initiative. This case study describes how Gamma’s solution helped the client
with the right predictive analytics

 Timeseries prediction on when the subscribers will exhaust the High Speed Internet Bandwidth
 Proactive communicate with the subscribers on the available top up options of High Speed Internet
Bandwidth at an optimal timeline before reaching Fair Usage threshold Scope
 Provide recommendations and incentives to the subscribers for availing certain bundle
 KPIs and Dashboard on the campaigns and recommendations

The existing system already has a data capturing framework and security protocols to measure internet
usage of the customers but needs upgrade to provide the required data on a streaming basis to our ana-
Challenges lytics solution. Analytics is time-sensitive therefore streaming data processing was required along with
real-time timeseries prediction, campaign integration and recommendation engine integration

 AI/ML model developed to predict

 When will subscriber exhaust their Fair Usage quota
 Subscriber segmentation
 Recommendation engine for recommending bundles and promotions
 Rule engine triggers alerts to the subscriber before High Speed Internet gets exhausted as per the Solution
tariff plan
 Incentives to customer when they buy bundles before their quota exhausts (time bound)
 Analytics on customer purchase from these campaigns, downgrade to low speed internet, revenue
impact and business assurance that the customer is benefited

Additional revenue of USD 360,000 generated from this top up service provided to the customer during
Results the first year of deployment. Customer experience also improved as the top up process helped them get
High Speed Internet when needed and the process to top up was user friendly

Gamma is a telecom focused analytics & data management company offering domain spe-
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cific Complex Event Processing (CEP) platform for Business Assurance & AI/ML based Busi- info@gammanalytics.com
New Rochelle,
ness Analytics for telcos globally. Gamma enables telcos small to large transition to a real- New York 10804,
+1 914 740 4067
time, full-scale architecture with ML/AI easily and quickly while reducing time-to-value in United States www.gammanalytics.com
their data operations