Radio Ad: Beats Studio3 Headphones

SFX GYM WEIGHTS CLANGING TOGETHER

(FULL VOLUME FOR 3 SECONDS THEN

BENDS UNDER FOR START OF

DIALOGUE, BUT SOUND CONTINUES)

WOMAN #1 (ANNOYED) Wow, it’s so loud in here. I

can’t even think.

WOMAN #2 (CONFUSED) (QUESTIONING) I’m sorry,

did you say something?

WOMAN #1 (YELLING) I said it’s so loud in here.

(QUESTIONING) How are you not annoyed

by the weights?

WOMAN #2 (ENTHUSIASTICALLY) Because I’m

wearing my Beats Studio3 wireless

headphones. They are noise canceling and I

can listen to my favorite kinds of music

instead of the weird music the gym usually

plays.

WOMAN #1 (QUESTIONING) Don’t they fall off your

head while you try to work out?

WOMAN #2 (ENTHUSIASTICALLY) Nope. And, the

charge on them lasts me like a week’s worth

of gym trips, So I don’t have to charge them

 every day after I get home.

(ENTHUSIASTICALLY) Wow, I might have

WOMAN #1 to get a pair of Beats Studio3 wireless

headphones.

(ENTHUSIASTICALLY) Plus, these

WOMAN #2 headphones come in 7 different colors so you

can pick your favorite color!

(ENTHUSIASTICALLY) Beats Studio3

ANNOUNCER wireless headphones are available at Best

Buy, Target, and Walmart. They are also

available online at beatsbydre.com. Get to

listening. Move how you want.

GYM WEIGHTS CLANGING TOGETHER

SFX FADES OUT TO ZERO VOLUME

Copy Platform Worksheet:

Situation Analysis: The company is Beats By Dre. They sell headphones and earbuds for
anyone. They are all wireless now, but they previously sold wired headphones and earbuds.

Objectives: My goal for the ad campaign would be to get people to consider buying beats
headphones.

Target Market Profile: The people I am targeting on this radio are people who go to the gym or
people who just work out in general, though this specific ad is for people who go to the gym.

Positioning Statement: Noise-cancelling headphones that would be good to use in the gym.

Creative Strategy: Someone in a noisy gym wants headphones to focus.

Media Plan: The ad would be displayed on a sports radio station since those listeners are the
most likely to work out at the gym.