2.

Marketing objectives for valentine Bảo Ngọc

(As you know) To implement a marketing campaign, setting marketing

goals is one of the indispensable steps. So here I would like to present the
marketing objective of our Valentine's marketing campaign for Black Rouge
lipstick.
First of all, we define that this campaign is a short-term campaign (taking
place in 1 month from 01/02/2023 to 28/02/2023) so we have studied
based on this property to analyze and set appropriate marketing goals.
Black Rouge's marketing goals for Valentine's Day will include increasing
sales, developing a stronger presence and visibility on social media
platforms, and creating promotions unique for customers. More specifically,
through the implementation of activities such as promoting information on
social networks (such as Face, Insta, Tiktok, etc); setting up a seminar on
love and the future with Black Rouge analysts; develop accessories to
accompany Valentine-related products (such as flower bouquets, gift
boxes, etc.); implement various communication activities (such as media
satires, advertisements, etc.) and create cheering events (such as
minigames, sweepstakes, etc.) to encourage the community to participate
in our campaigns. We want to achieve 20% more sales than before,
increase customer transaction success rate by 25%, increase traffic to
Black Rouge website by 30%, and increase daily conversion rateto 35%.
We hope that Black Rouge will fulfill the goals set out above and achieve
many outstanding achievements.
Valentine's Day is around the corner, and for cosmetic brands, it is an
opportunity to leverage the occasion to promote their products. In the
following, we will discuss how to develop a Valentine's marketing
strategy for BlackRouge lipstick, a premium Korean cosmetic brand. 

After an overview, one can see that BLACK ROUGE's previous

marketing strategies focused on innovation in products, not on
aggressive advertising like other brands, although the way marketing
promotes the brand for customers. Traditional beauty product lines in
Korea - this company's home country has always invited K-pop idols
to represent the brand. The fact also proves that many famous
brands (Inisfree, The Face Shop, La Neige, etc) have used the
method and achieved a lot of success.

However, BLACK ROUGE, on the contrary, does not have a

representative face or promotional idol, this brand has captivated
customers by focusing on promoting quality and new breakthroughs
in each product. However, with the explosive development of social
networks (Facebook, Twitter, Instagram, etc) in recent years, we
believe that the company's marketing campaign needs change and
development.

The first step in developing a Valentine's marketing strategy for

BlackRouge lipstick is identifying the target audience. Valentine's Day
is a special occasion for couples, and hence the brand's primary
target audience will be women who are in a relationship or looking for
one. These women will be interested in enhancing their beauty, and
therefore cosmetics like BlackRouge lipstick can be an excellent
product for them.Additionally, Black Rouge may also target men who
are looking to buy a gift for their significant other.

The second is marketing campaign, it should resonate with the

emotions of Valentine's Day. BlackRouge lipstick can be promoted as
a symbol of love, represented by the brand slogan "Love in Black."
The marketing campaign can revolve around the theme of love,
passion, and attraction. The brand can also offer special Valentine's
Day discounts or limited-edition lipstick shades to attract customers.
In today's digital world, social media is a powerful tool for marketing.
BlackRouge lipstick can leverage social media platforms to promote
their Valentine's marketing campaign. The brand can use Instagram
to share visual content, such as attractive lipstick shades, makeup
tutorials, and customer reviews. Facebook can be used to promote
offers and discounts. Twitter can be used to engage with followers
using hashtags related to Valentine's Day. In additional, influencer
marketing can be an effective way to reach a wider audience.
BlackRouge lipstick can collaborate with beauty influencers who have
a significant following on social media platforms like Instagram and
YouTube. These influencers can promote the brand's Valentine's Day
campaign and share their feedback on BlackRouge lipstick, with the
brand reposting them on their page.

Hence, developing a Valentine's marketing strategy for BlackRouge

lipstick involves identifying the target audience, creating a marketing
campaign that resonates with the emotions of the occasion,
leveraging social media to promote the campaign, and collaborating
with influencers. By implementing these strategies, BlackRouge
lipstick can increase its brand visibility and attract customers during
the Valentine's Day season.