Unit 2: Communication and Globalization

At the end of this unit, you should be able to:

1. explain how cultural and global issues affect communication.

ENGAGE YOURSELF!
Now that we have reviewed the basic concepts of communication, let us look at
communication and globalization. Considering today’s situation where we have medical
emergencies and natural calamities, and considering the effects of the pandemic in the
economy and in education, how does communication affect globalization?
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EXPLORE (DIVE IN!):

“Globalization is a multifaceted phenomenon which encompasses economic, social,
political, technological and cultural dimensions.” (Mir et al, 2014, p. 1). Globalization has
opened the door of diversities. One of which is cultural diversity.

Cultural diversity is a reality, may it be in school or in your future workplace. Hence, as

students and as future professionals, we have to know how to address the challenges
brought about by the diversity in culture. Read the attached article (ARTICLE 1
)downloaded from https://www.arcjournals.org/pdfs/ijmjmc/v4-i2/5.pdf

EXPLAIN (GET THE HANG OF IT!)

In transacting or communicating in a global setting, vital preparations must be

done. One of these preparations is having a general understanding of the differences in
conducting communication from one country to another or from one culture to another.
Communication has since been increasingly global, blurring national boundaries. The
ability to communicate effectively in a global setting can be a challenge.

Read the attached cultural relativism article downloaded from

https://www.khanacademy.org/test-prep/mcat/society-and-culture/culture/a/cultural-
relativism-article (ARTICLE 2 AND ARTICLE 3)

To further illustrate cultural relativism, we can take one of the strategies suggested by
Krizan (2014) on how to become an effective communicator; that is, being open to an
accepting of other cultures. In employing openness to other people’s cultures, we should:
 1. become self-aware - work out our own beliefs, values and personal biases;
2. do our own research;
3. interact with people from a different cultural background;
4. travel;
5. adapt ourselves to new environment;
6. avoid stereotyping; and
7. remember that everyone and every culture are unique.

ELABORATE (ON MY OWN NOW)

Watch the attached video. Reflect on how globalization plays a major role in
understanding a culture and in preparation for the next unit, try to answer the
following questions:

1. Does the statement “Philippines is cheap” possibly miscommunicate a message?

How?
2. How is cultural relativism observed/ evident in the video?

EVALUATE: (GET TESTED!)

SHORT TASK 2: Teacher-made QUIZ on concepts related to Unit 2. (20 pts.)