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  • MKT501 Assignment 1

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    Usama Zafar
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    The document outlines an assignment for a marketing management course. It provides requirements to 1) identify the types of market dominance strategies for various car companies like Toyota, BMW, and Honda and 2) name the strategy that focuses on strong R&D, product engineering, creativity, distribution channels, and marketing skills - which is the differentiation strategy. The student ID and semester are also provided.

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    The document outlines an assignment for a marketing management course. It provides requirements to 1) identify the types of market dominance strategies for various car companies like Toyota, BMW, and Honda and 2) name the strategy that focuses on strong R&D, product engineering, creativity, distribution channels, and marketing skills - which is the differentiation strategy. The student ID and semester are also provided.

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    19 views1 page

    MKT501 Assignment 1

    Uploaded by

    Usama Zafar
    The document outlines an assignment for a marketing management course. It provides requirements to 1) identify the types of market dominance strategies for various car companies like Toyota, BMW, and Honda and 2) name the strategy that focuses on strong R&D, product engineering, creativity, distribution channels, and marketing skills - which is the differentiation strategy. The student ID and semester are also provided.

    Copyright:

    © All Rights Reserved
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    of 1

    SEMESTERSPRING2022

    Marketing Management (MKT501) Assignment # 1


    Student ID: Bc190406520

    Requirements:
    1. As per the provided scenario, identify the types of market dominance strategy being
    followed by following companies: (8 marks)
    a. Toyota Market Leader

    b. BMW Market Nicher

    c. Suzuki Market Leader

    d. KIA Market Challenger

    e. Honda Market Leader

    f. Hyundai Market Challenger

    g. Mercedes Market Leader

    h. MG Market Challenger

    2.Strong research and development skills, strong product engineering skills, strong
    creativity skills, good cooperation with distribution channels, strong marketing skills and
    incentives based largely on subjective measures, are characteristic of which of the following
    strategy: a. Cost leadership Strategy b. Differentiation Strategy or c. Focus Strategy.
    Simply name the strategy

    Answer2: All of the above mentioned characteristics are of the Differentiation Strategy.

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