 5 Competetors

1Tata Motors Ltd : Tata Motors Limited is an Indian multinational automotive

manufacturing company, headquartered in Mumbai, India, which is part of the Tata
Group. The company produces passenger cars, trucks, vans, coaches, buses

 History
 Tata Motors was founded in 1945, as a locomotive manufacturer. Tata Group
entered the commercial vehicle sector in 1954 after forming a joint venture with
Daimler-Benz of Germany. After years of dominating the commercial vehicle
market in India, Tata Motors entered the passenger vehicle market in 1991 by
launching the Tata Sierra, a sport utility vehicle based on the Tata Mobile platform.
Tata subsequently launched the Tata Estate (1992; a station wagon design based
on the earlier Tata Mobile), the Tata Sumo (1994, a 5-door SUV) and the Tata Safari
(1998).
 Tata launched the Indica in 1998, a fully indigenous Indian passenger car tailor-
made to suit Indian consumer needs though styled by I.D.E.A, Italy. Although
initially criticized by auto analysts, its excellent fuel economy, powerful engine, and
aggressive marketing strategy made it one of the best-selling cars in the history of
the Indian automobile industry. A newer version of the car, named Indica V2, was a
major improvement over the previous version and quickly became a mass favorite.
Tata Motors also successfully exported large numbers of car to South Africa. The
success of the Indica played a key role in the growth of Tata Motors.
  Product
Branding: Tata Group has 29 listed companies operating and growing in numerous
sectors, under the principal investment holding company, Tata Sons. Freedom from
this holding company has proved to be effective for the companies and has boosted
innovation. The sectors in which Tata companies are involved are as follows:
Information Technology
 TCS
 Tata Elxsi
Steel
 Tata Steel- Asia’s first integrated steel factory
Automotive
 Tata Motors- Revenue of  US$ 35 billion
 Jaguar Land Rover- Premium Cars manufacturing company acquired
 Tata Autocamp Systems
Consumer Retail
 Tata Chemicals
 Tata Consumer Products- Salt, Dal, Tea, etc
 Voltas- AC
 Titan- Jewellery, Watches and Eyewear
 Infiniti Retail- Consumer durables and electronics (Croma)
 Trent- Westside, Zudio, Star and Landmark
Infrastructure
 Tata Power
 Tata Projects- Engineering, Procurement and Construction, etc.
 Tata Housing
 Tata Consulting Engineers- Design, Project management, etc
 Tata Realty and Infrastructure- Real Estate
Financial Services
 Tata Capital- Financial Services
 Tata AIA Life- Life Insurance
 Tata Asset Management- MFs, Portfolio Management, etc
 Tata AIG
Aerospace and Defence
 Tata Advanced Systems- Aerospace and Defence
Tourism and Travel
 Indian Hotels Company- Taj hotels
 Tata SIA Airlines- Vistara
 AirAsia India
Telecom and Media
 Tata Communications
 Tata Sky
 Tata Teleservices
Trading and Investments
 Tata International- Leather, Trading, etc
 Tata Industry- Incubation