SEDIEGO, PEARL JEAN BSBA 1C

MODULE 7

EGE2

Exercise

1. Target Market Identification

2. Competitive analysis
3. Market Analysis
4. Developing a Market Target
5. Target Market
6. Market segmenting
7. Market Targeting
8. Market Positioning
9. Market Segmentation
10. Where is the money?

Essay

1. What is the importance of market analysis and identification?

A marketing analysis is a research of the dynamism of the market. It is the prettiness of a special
market in a particular industry. Marketing analysis is essentially a business plan, which displays
information about the market in which you are working in. It deals with diverse factors.

We should do marketing analysis so that we can generate a strategy on how to run your
business. Considering certain factors, you will know how to operate your business.