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UEL - Assignments
UEL - Assignments
PART 1
Product Idea: In connection to the previous assignment to attract kids to STEAM topics, we would create
a VR game for science. The Intelligent Designer: It is an educational virtual reality game designed to
teach players about the human body starting as small as the cell level, i.e., building an accurate DNA
structure using special tools emulating DNA repair enzymes, to as big as an organ level, i.e., putting brain
compartments in its correct locations. Players will be tasked to create the DNA ladder by pairing the
proper bases together or fixing common DNA mistakes. It is a fun and immersive way to learn about this
fundamental molecule of life.
Keywords: DNA, Cell, Human, VR, Games, Education, Science, Intelligent Designer, Science Festival
Heritage: NA
Location: The VR can be used on the different Science Festivals all around the UAE.
If it is cost-efficient, another version of the game can be created to suit App Stores and reach out
worldwide.
LifeStyle: NA
Unique: The Intelligent Designer is designed to assist players in grasping the main concepts of life
science, to expand students’ knowledge, and to facilitate participation where the students become part
of a story, offering an immersive experience.
PART 2
Who? Kids
Where? VR version (UAE) Mobile App version (worldwide)
Demographics: age (12-16), race, ethnicity, gender (open), MS income and employment (NA), Education
(G6-G9)
Behaviors: Focus on themselves, show more concern about body image, looks, and clothes. Experience
more moodiness.
Wants/ Needs: Build more confidence, seek acceptance from others, be recognized, and be challenged
and motivated enough to finish a task
Values: Nonviolence, Meeting the Game target, Accepting challenges,
Interests: Formula One, Games reviewers, Vloggers and YouTubers, Latest Play Station Games and VR
Digital Media Channels: Snap Chat, Ticktock, YouTube, and memes
What’s in it for them: Challenges and scoring, Knowledge in a fun way, Safe Gaming Environment (non-
violent)
Podcasts inspired from 73 Questions with XXX | Vogue
Podcast Idea: In connection to the previous assignment to attract non-scientists to science is to show the
other side of a scientist life, life balance and inspiration in a type of short Q&A inspired from 73
Questions with XXX | Vogue.