YouTube Compiling

Channel Setup
Brand and money site together. Get verified asap. Join YouTube
Partner Program for additional features, not just ads.

Artwork, About Us, Links to other properties, branding and

watermarks, Profile Photo and Icon.

Channel keywords, uncheck allow ads? - over the channel artwork

Description of channel Links – custom links
Professional banner and channel art
About Channel etc.

Treat home page of the YT channel like the money site

Subscribe to YT channel and to blog
A featured video – subscribe and to email
Playlist – no link juice to somebody else!

Keyword Research / Ideas for Videos

Competitor channels – sort by most popular in the last year or so.
Spy on competitors.

What are your competition doing? Make a list and tweak and adapt
Seasonal also/calendar/events
Don’t try to reinvent the wheel

Collect your competition, look at their channels and money sites

Where are they getting their traffic?
On page factors, title, descriptions, tags

Title – compelling copy + SEO optimised

Make a Big Promise + include a benefit
Thumbnails – catch attention

Competitors – articles/videos/Google etc

Larger articles into smaller articles

152 videos to gain 1000 subscribers in 2 years

Use suggested videos as ideas for content

Copy the vibe of other channels/videos
Niche down to blow up

Copy elements from 2 different channels

content calendar – when you publish

Aesthetic branding. Copy channel you like, branding.

Icons. Token – uniquely associated with you and your channel/blog,
and terminology.
Idea Bank of Ideas – Best of/how to

Build content calendar plan

eg. 4 weeks, 3 articles per week
Channel trailer – more music and B-Roll
Channel Art – Top 5 links inside
About channel – keywords here also, watermark
Other channels that your audience also watches
Pick channels – not your opinion of them
Sort by most popular videos within timeframe, last year at the
most – get ideas for videos, make similar ones and better
Look for similarities in successful videos, thumbnails and titles

Search for authoritative channels – find big channels with videos,

popular and recently uploaded – common themes
Ask for like, share, subscribe
Metrics – CTR, AVD, AV%
Click, watch to end, and more
Create engaging videos, deliver useful content

Think of your channel as a real network

You can 4-5 minute shows

Make a list of videos to create and sources

Create a schedule 3-5 videos per week

Open loops – At the end you’ll get/learn

Shot changes/B-Roll etc
Give viewers exactly what they are looking for
Help people first

7 Framework/Types similar to article types (odd numbers best)

1. How to
2. 7 ways to
3. 5 things that
4. Top 10
5. 3 keys to
6. 6 mistakes that
7. 3 tips to

create useful videos

Organise into playlists

Increase frequency of publication

Optimise both SEO for videos and channels

Group relevant videos in playlists
Update older videos with links
Rip MP3 and make a podcast
Transcribe to/from article on blog
Share on social media

Separate YT account for viewing?

Tools
Kwfinder.com approx $25 per month
Google Drive – Google Sheets – for content & Ideas bank
Google Keyword Planner
keywordtool.io ubersuggest.io free versions

Automation and syndication Zapier/ IFTTT

Video Titles
Title – must include your keyword
Change title as required
Title – bar/hyphen/etc 60 characters or less

Video Descriptions
Description – small article with keyword
Description – link to money site
Inter-link relevant videos of yours
in description field

Video Tags
Tags – replicate competitors and include your brand name

Video Playlist
Create/use playlist for videos
Playlist Name to be your primary keywords

Thumbnails
Video thumbnail – custom thumbnail
Big clear thumbnail – Slides
Thumbnails eg. Swim University
Blue/Orange – face – woman’s is better
Contrast, less than 3 words Drop shadow and brand. Adobe XD
Chapters and time stamps 00:00 start, with at least 3 chapters
At least 10 seconds apart
Schedule for publishing
Pinning comments + adding playlists
Tags can auto-populate eg. TubeBuddy suggestions
Thumbnails better without text?
Amazing thumbnails – person’s face
This person does not exist – remove backgrounds
Google Cloud Vision – check YT thumbnail

Uploading Videos

Uploading title – file name title

Name the video as keyword name file name
Upload optimised video – mp4 file name with keyword

Upload defaults – end of title – description

text defaults – tags for each video

Then (when processed) publish video and embed inside the blog with
full URL
Share the video right away on the money site

More content as required

Keywords – tags (or use tools) + Brand name

Build all your video content at one time – upload and schedule
over time

Also embed on branded social media accounts

- naked URLS – more posts the better – for either channel/money

site
Automation – Zapier, IFTTT etc

Share to Vimeo – business account $200/$300 per year

Another authority video site
Mirror to Vimeo account and channels
Vimeo – Individual video page – to money site – YT URLs

Video to podcast, eg Soundcloud, audio to MP3

180 minute limits – Pro US $144 per year

Speech to text, in fact, reverse

Also DailyMotion? Blog posts to Book, lead magnet

PNG transparent – for sign up subscription

- display for part or whole video?
Endscreen or not? Use template, link features
Last 20-25 seconds
Add a card – good for mobile users, but otherwise link straight
through to the next video
Controlled engagement with audience

Analyse YT channel – LinkGopher, Firefox, Ahrefs, Screaming Frog

SEO

Playlist named by keyword and niches

Structure time blocks – for ideas -video creation –assembly line

Schedule videos to go out, early morning in the US
Don’t embed the videos of your competitors
Using Vimeo Pro
Retargeting skipping
Dynamic affiliate link – Clickmagick service
Launchjacking etc

Affiliate marketing – engage often with your audience

Larger commissions and recurring income, avoid taboo niches
Product reviews and keywords are best

Product name – review, trial, bonus

Brand names – discount, trial, review

Keywords with buyer intent

Bonuses, coupons, discounts, trial, reviews

Number of videos required to succeed etc.

Build a system
Background music – Epidemic Music
Make 100 videos as soon as possible
Titles and thumbnails are important!
Make videos consistently.

Pattern interrupts, something should happen every 10 seconds

Audio quality is most important!
Try to reduce steps to making videos 24/25 FPS

Views – 20% of subscriber count

The only way to grow is to watch videos that people want to watch.
Earn the click, keep them watching.
Titles Hook, clickbaity but deliver promise
Title – sell the results
“How I… Do this” is Better
“My system to do this”
Sell the process, sell the results
Intrigue vs Agreement in the title
Puts question in their mind, optimise for humans, for the viewer
A/B split testing of Titles

Check title compatibility thumbsup.tv

Hook – attention grabbing 10-30 seconds

Concentrate on the first minute of the video
(Steal like an artist) Refresh thumbnails?
Build a solid system, play to unfair advantages

1. Hook 2. Intro 3. Value 4. Sales Pitch

Intro – often first contact with the viewer.

After Hook – what’s the point? What’s in it for them?

Sales is the only objective – call to action – to leave the

platform.

Crafting your intro – Why How What You Do

I help you Do What, How…

In this Video I’m going to … I’ll/We’ll help…

5 Bullet Points – Match blog post / vice versa

Minimise repetition, add flair to video, B-Roll etc.

Build a personal monopoly, phraseology Name – methodology, as a
technique / system.

Structures of Videos
Parts in every video:

1. Intro use a pattern interrupt to capture attention, if

applicable

2. Call to action, subscribe etc

3. Content

4. Final call to action – straight into next video

1. Listicle
16 things/13 Tips etc.
How to… Steps (Intrigue)
Tips Great/Best
Numbered things (Easy)
Odd numbers are best

2. Triplet
Intro – Video title – Three steps, name of 3 Step Method
Part 1 – 3 sub points
Part 2 – 3 sub points
Part 3 -2 sub points
Conclusion – Direct steps

3. Quartet
1. Why?
2. What?
3. How?
4. If?
More technical, action steps.

4. Story Structure.
Hero’s Journey:
1. You
2. Want/Need
3. Leave
4. Adapt
5. Rewarded
6. Pay the Price
7. Return
8. Change Tell the story, expanded.

Link – as possible to watch more of tour videos in the End Screen.

Point them to the next single video or a very short playlist.
Endscreen – segue into next video as smoothly as possible.

If you liked this, then check … this right away.

Plug during the middle of the video.

Audio
Speak in lower pitch, not too fast, and take pauses,
Read from bullet points, not script.

10 second rule, hold attention, Intro – for new viewers, about

you.

2= videos per week = Shorts (Notion software?)

Reduce friction to create videos, batch filming
Build an audience on multiple platforms
Repurposing – YouTube 95% of effort, extra 5% to Instagram,
Facebook, Titter, TikTok, Pinterest etc.

Cut down into pieces: Content pyramid – 30 pieces of content

YouTube shorts – Vertical format 60 seconds

Chop up Listicles – to Instagram, change text, dimensions of

video, landscape to portrait – email newsletter, own the audience

Start of Videos

Middle of Videos
Middle of Video – email list etc.

End of Videos
End of Video – CTA to next video

Syndication of Media
Build your empire
Moments – cut out important pieces from long from content –
Pinterest/audio Sound bites – Creative Contents TikTok, Instagram
reels, vertical mode

1 YT video – 5 x ½ minute video clips

LinkedIn article – from YT script
5-10 text posts (each video clip)
1 carousel (5 ways to…)
10 Tweets
sustainable content

Add subtitles for video without sound, square aspect FB, Twitter,
LI, IG
Portrait aspect – IG Reels, TikTok, YT shorts under 60 seconds

Find Five Moments – to clips

Branded templates + Title + subtitles Think about clips when
writing scripts – don’t use leading sentences between points
(self-contained)
Focus on making square 1x1 and portrait 16:9

Optimise Videos
Change title and thumbnail of older videos??
Adesense – sign up for extra tools
=150 videos to 1,000 subscribers
Videos longer than 10-20 minutes?

Low friction – to high output

High quality audio

Add subtitles for video without sound

Subtitles – Subly – Export versions

White/solid colour backgrounds for subtitles, template for Subly.
After creating YT video – record takeaway points – 60 second
portrait clips – record listicle content, 5 ways, 3 tips
Record summary / teaser of the video – add text in apps

Never duplicate content on video listing or blog or other forums

Numbers – 7/13 appear more random

Hook/intro – focus on the outcome, what they learn at the end of

the video? Leave out logo\stinger – lower thirds?

Ask people to take action, subscribe, like, notifications, share

CTA towards the end of the video, endscreen/straight link to the
next relevant video

Titles that get the click! Use the active voice

Relevancy, topical if possible

Quotations/questions – Numbers, listicles

Problem the solutions (Shorter titles)
Urgency capitalisation, emotions, headline generators
sumo.com Kickass headline generator

Setup YouTube – upload defaults

Share the video, add the link, add to playlist (only one), add
tags – channel name etc.

Description – first two lines are visible

Use black star emoticon + three hashtags that get traffic
A natural description of the video
Add timestamps 0:00 – must start here, 2:00, 2:17 etc
Turn on monetisation anyway, endscreen and cards – what do others
do? Add subtitles also?
Leave unlisted – test video first or schedule

Once video is public, search for the video

Watch all the way through on different devices/browsers etc.
Like your own video
Add a pinned comment, reply to comments (?)
Share on other accounts, embed on sites etc.
Share in article, email list
Use the share URL
* Send visitors to your website first
Transcribe videos or vice versa
* Rev.com Hemmingway App
Readability – down to level of Grade 6 reading ability

Develop a video template – video outline

Body of video – transitions and section titles – problems and
solutions – sequence of steps – detailed instructions – refer to
other videos
Product ad – mid-roll or end-roll
Titles for each section – 5-6 minutes

Remake older videos to rank better

Styles of videos to make

Talking head, B-roll, graphics, PowerPoints
All about the context
Check drop-offs at Intros/outros

Asset library YT Audio Library

Splice – samples Logic – Apple Loops
RocketStock Transition Packs Red Giant – Universe Transition
Pack

Branded email with header/banner

Deliver answer quickly – video links
Embedding videos on website – add video link near top of article
iframe? WPRocket lazt loading image?
WPRocket YouTube Preview Image Resolution

YT – Share and copy link

IFTTT – social media sharing

Optimise existing videos

Change thumbnail, title, description, tags
Add captions and timestamps – keep the URL!

Community – comments – block users as required

-blocked words – download – link only to pages you control

Calls to action at the end-roll

Short/no intro – Straight into Hook etc.
Don’t elongate videos – 2-3 videos per week
Thumbnails – clear text – for mobile devices
Don’t duplicate the title text – sexy version on thumbnail
- Face, emotional face and eyes

Sell courses on SkillShare $2 - $4 per student

Books, digital downloads, Patreon, Memberships

Hook for Video

Suggestions for a Hook:
Ask a Question
Share a fact
Offer a transformation, from this to that
Provide a tip
Show enticing B-Roll
Preview a clip from later in the video