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Explain To Class - Example Task 2
Explain To Class - Example Task 2
SEMESTER 2 2021/2022
GROUP MEMBERS:
PREPARED FOR:
Sir,
SUBMISSION OF WUS 101: BUSINESS PLAN FOR GROUP 107
Regarding the matter mentioned above, I, Maxine Wong Wan Ping with identity card number
010216-08-0986 and matric number 156352, group leader of Group 107 (PENFUL), have
included this business plan for your evaluation.
2. If you have any questions regarding the business report provided, please contact me via email
maxinewong@student.usm.my or via phone number 016-2897829.
Sincerely,
1.1 Vision............................................................................................................................... 1
1.2 Mission ............................................................................................................................ 1
2.0 PURPOSE ............................................................................................................................ 2
The idea of establishing this business is to provide stationary object and printing
services for person who needs them, especially for student. Students will be one of the major
customers of us. Our service offers some of the coolest stationery which will really help the
students to do things quickly, and the costs will be reasonable too.
1.1 Vision
• To be the leading provider of stationery and printing services to all customers.
• Provide value-added quality stationery to all customers.
• Provide one-stop productive printing services.
1.2 Mission
• Improve our customer service and value.
• Continuously improve lead times.
• Have well-trained and motivated workers who are always trying to improve.
• Always treat our business partners honestly.
1
2.0 PURPOSE
A business plan is crucial to the entrepreneur as it helps to focus on marketing the
product, operating the business, financing, and organizing the human resources. Besides, it is
also helpful in helping the entrepreneur to accomplish the short-term and long-term objectives
of the business. In this business plan, we aim to grasp the perfect strategies in order to succeed
in achieving our goals with fewer risks. Having this business plan also gives an overview of
the overall operation of this business. Thus, if there are any future changes in our business, this
business plan is useful as a reference to consider the potential of the suggested changes that
can affect our business operation. The purpose of this business formation is to:
2
3.0 BACKGROUND OF BUSINESS
Business address: Penful Stationery, 1st floor, 51-A-M, Jalan Sungai Dua, Kampung Dua Bukit,
11700 Gelugor, Pulau Pinang
Mailing address: Penful Stationery, 1st floor, 51-A-M, Jalan Sungai Dua, Kampung Dua Bukit,
11700 Gelugor, Pulau Pinang
Main Activity: Provide high quality stationery and instant printing services
3
4.0 BACKGROUND OF THE OWNERS
4.1 Partner 1
Full Name : Maxine Wong Wan Ping
Age : 21
Gender : Female
4
4.2 Partner 2
Full Name : Chin Zhi Ny
Age :19
Gender :Female
Age : 20
Gender : Female
Age : 21
Gender : Male
Age : 23
Gender : Female
Age : 20
Gender : Female
- Nearby to university – attract the primary targeted group of customers for purchasing
stationery, which are the students
Business address: Penful Stationery, 1st floor, 51-A-M, Jalan Sungai Dua, Kampung Dua Bukit,
11700 Gelugor, Pulau Pinang
Location Map:
5.2 Building Floor Plan
2. Chairs
3. Conference Table
4. Computers
5. Air Conditioners
6. Projector
7. Photostat Machine
8. Notice Board
9. Display Racks
12. Washroom
6.0 MARKETING PLANNING
6.1 Market Analysis
Our main concept of this business is to fulfill students’ needs in their studies. There is
some demand from people especially students for the stationery shop to be run in this area due
to the limited services provided. Our business will have excellent potential because of less
competition from the same business in this location. Therefore, we choose this area to run our
business due to the high demand and the strategic location that makes our shop accessible.
Moreover, we take the high value on customer satisfaction and their financial state because our
aim is to ease their studies by providing essential stationery for their school needs. Thus, we
provide our products with reasonable and affordable prices for them to get theirs.
This business site is easy to access and recognise by many people as it is near to the main road.
As our target customers are students, we will have higher chance to succeed as our location
also close to the university which is University Sains Malaysia (USM). It is easier for the
students to get their stationery needs from us due to this strategic location.
• Affordable prices
The prices of our products are reasonable and can be afford by most of the students. Since most
students do not have a job, they might come in short of money. Students will prefer to buy their
school needs at shops with lower prices and that will be a great potential for our business.
• Great services
All of the products of our shop are on hand and ready stock. This will be very beneficial for
the customers because sometimes they need the stationery urgently. Compared to buying online,
it will take some time for the products to arrive and the conditions of the product also cannot
be confirmed 100% in a great state due to postage process. Thus, there is a great potential for
our business as customers will prefer buying stationery at the nearby places due to the stock
availability and perfect conditions. Moreover, we also provide COD services which will make
our customer’s life easier as they do not need to go walk in our shop to buy their stuffs. Through
this service, we will send the products to their location with pretty packaging and this can
guarantee some positive feedbacks from our customers.
6.4 Customer
• Our target market is USM Students and nearby residents.
6.5 Market Size
• Approximately about 41, 208 residents are living in this district, Gelugor. Around
30,000 postgraduates and undergraduate students in USM. We are estimated to achieve
the target by having 1000 customers including USM students and nearby residents.
6.6 Competition
Competitor name Estimated Market Strength Weaknesses
& address Size
Online shopping Approximately all of • Variety • Unexpected
platform our target market choices quality
• Cheaper • Slow
Shopee, Lazada, • Adorable delivery
Instagram, Facebook • Modern • Including the
delivery fees
• Need to buy
in bulk
Month 1 2 3 4 5 6 7 8 9 10 11 12 Total
Unit 2087 2255 2024 1839 1989 1090 1779 2540 2332 2003 1879 1743 23560
Unit 1.50 1.50 1.50 1.50 1.50 1.50 1.50 1.50 1.50 1.50 1.50 1.50 1.50
Price
(RM)
Sales 3130.50 3382.50 3036.00 2758.50 2983.50 1635.00 2668.50 3810.00 3498.00 3004.50 2818.50 2614.50 35340.00
(RM)
Month 1 2 3 4 5 6 7 8 9 10 11 12 Total
Unit 1980 2220 1650 1430 1759 1980 2080 1665 1070 1689 2150 1550 21223
Unit 1.50 1.50 1.50 1.50 1.50 1.50 1.50 1.50 1.50 1.50 1.50 1.50 1.50
Price
(RM)
Sales 2970.00 3330.00 2475.00 2145.00 2638.50 2970.00 3120.00 2497.50 1605.00 2533.50 3225.00 2325.00 31834.50
(RM)
(C) Ruler
Month 1 2 3 4 5 6 7 8 9 10 11 12 Total
Unit 550 427 560 350 359 223 343 222 424 138 550 375 4521
Unit 0.80 0.80 0.80 0.80 0.80 0.80 0.80 0.80 0.80 0.80 0.80 0.80 0.80
Price
(RM)
Sales 440.00 341.60 448.00 280.00 287.20 178.40 274.40 177.60 339.20 110.40 440.00 300.00 3616.80
(RM)
(D) Paper Clip
Month 1 2 3 4 5 6 7 8 9 10 11 12 Total
Unit 725 655 756 534 678 765 450 554 432 449 538 566 7102
Unit 0.50 0.50 0.50 0.50 0.50 0.50 0.50 0.50 0.50 0.50 0.50 0.50 0.50
Price
(RM)
Sales 362.50 327.50 378.00 267.00 339.00 382.50 225.00 277.00 216.00 224.50 269.00 283.00 3551.00
(RM)
Month 1 2 3 4 5 6 7 8 9 10 11 12 Total
Unit 179 185 87 194 268 155 192 209 188 117 93 227 2094
Unit 2.50 2.50 2.50 2.50 2.50 2.50 2.50 2.50 2.50 2.50 2.50 2.50 2.50
Price
(RM)
Sales 447.50 462.50 217.50 485.00 670.00 387.50 480.00 522.50 470.00 292.50 232.50 567.50 5235.00
(RM)
Month 1 2 3 4 5 6 7 8 9 10 11 12 Total
Unit 255 184 166 238 190 175 178 138 125 90 152 147 2038
Unit 2.50 2.50 2.50 2.50 2.50 2.50 2.50 2.50 2.50 2.50 2.50 2.50 2.50
Price
(RM)
Sales 637.50 460.00 415.00 595.00 475.00 437.50 445.00 345.00 312.50 225.00 380.00 367.50 5095.00
(RM)
(G) Eraser
Month 1 2 3 4 5 6 7 8 9 10 11 12 Total
Unit 88 56 67 83 76 59 62 58 53 79 52 80 813
Unit 1.00 1.00 1.00 1.00 1.00 1.00 1.00 1.00 1.00 1.00 1.00 1.00 1.00
Price
(RM)
Sales 88.00 56.00 67.00 83.00 76.00 59.00 62.00 58.00 53.00 79.00 52.00 80.00 813.00
(RM)
Month 1 2 3 4 5 6 7 8 9 10 11 12 Total
Unit 150 84 108 96 93 88 93 75 139 128 92 108 1254
Unit 7.50 7.50 7.50 7.50 7.50 7.50 7.50 7.50 7.50 7.50 7.50 7.50 7.50
Price
(RM)
Sales 1125.00 630.00 810.00 720.00 697.50 660.00 697.50 562.50 1042.50 960.00 690.00 810.00 9405.00
(RM)
(H) Highlighter Pen Set
(I)Notebooks
Month 1 2 3 4 5 6 7 8 9 10 11 12 Total
Unit 105 84 98 77 88 108 95 93 84 74 69 107 1082
Unit 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00
Price
(RM)
Sales 1050.00 840.00 980.00 770.00 880.00 1080.00 950.00 930.00 840.00 740.00 690.00 1070.00 10820.00
(RM)
(J) Pen Holder
Month 1 2 3 4 5 6 7 8 9 10 11 12 Total
Unit 68 55 66 50 72 52 84 68 63 68 64 82 792
Unit 5.50 5.50 5.50 5.50 5.50 5.50 5.50 5.50 5.50 5.50 5.50 5.50 5.50
Price
(RM)
Sales 374.00 302.50 363.00 275.00 396.00 286.00 462.00 374.00 346.50 374.00 352.00 451.00 3641.00
(RM)
Month 1 2 3 4 5 6 7 8 9 10 11 12 Total
Unit 83 69 85 68 55 47 60 70 62 56 42 73 770
Unit 15.00 15.00 15.00 15.00 15.00 15.00 15.00 15.00 15.00 15.00 15.00 15.00 15.00
Price
(RM)
Sales 1245.00 1035.00 1275.00 1020.00 825.00 705.00 900.00 1050.00 930.00 840.00 630.00 1095.00 11550.00
(RM)
(L) Staple
Month 1 2 3 4 5 6 7 8 9 10 11 12 Total
Unit 48 55 84 68 80 52 68 75 63 79 60 72 804
Unit 7.50 7.50 7.50 7.50 7.50 7.50 7.50 7.50 7.50 7.50 7.50 7.50 7.50
Price
(RM)
Sales 360.00 412.50 630.00 510.00 600.00 390.00 510.00 562.50 472.50 592.50 450.00 540.00 6030.00
(RM)
(M) Transparent Tape
Month 1 2 3 4 5 6 7 8 9 10 11 12 Total
Unit 104 86 98 116 68 125 95 100 83 104 98 135 1212
Unit 2.60 2.60 2.60 2.60 2.60 2.60 2.60 2.60 2.60 2.60 2.60 2.60 2.60
Price
(RM)
Sales 270.40 223.60 254.80 301.60 176.80 325.00 247.00 260.00 215.80 270.40 254.80 351.00 3151.20
(RM)
(N) Scissors
Month 1 2 3 4 5 6 7 8 9 10 11 12 Total
Unit 68 82 57 40 79 65 88 76 52 69 65 86 827
Unit 5.80 5.80 5.80 5.80 5.80 5.80 5.80 5.80 5.80 5.80 5.80 5.80 5.80
Price
(RM)
Sales 394.40 475.60 330.60 232.00 458.20 377.00 510.40 440.80 301.60 400.20 377.00 498.80 4796.60
(RM)
(O) Glue
Month 1 2 3 4 5 6 7 8 9 10 11 12 Total
Unit 70 85 98 71 92 109 84 74 63 92 102 58 998
Unit 4.00 4.00 4.00 4.00 4.00 4.00 4.00 4.00 4.00 4.00 4.00 4.00 4.00
Price
(RM)
Sales 280.00 340.00 392.00 284.00 368.00 436.00 336.00 296.00 252.00 368.00 408.00 232.00 3992.00
(RM)
(Q) Printing Services (Black & White)
Month 1 2 3 4 5 6 7 8 9 10 11 12 Total
Unit 5560 6680 4465 6660 4530 7669 8804 6969 5590 5690 3450 4350 70417
Unit
Price 0.30 0.30 0.30 0.30 0.30 0.30 0.30 0.30 0.30 0.30 0.30 0.30 0.30
(RM)
Sales
1668.00 2004.00 1339.50 1998.00 1359.00 2300.70 2641.20 2090.70 1677.00 1707.00 1035.00 1305.00 21125.10
(RM)
• Product:
A marketing strategy specifies the product or service that a company is selling, as well
as relevant details like functionality and warranty.
• Price:
The company explains how much they expect to charge for their goods, as well as
wholesale and seasonal pricing, bundling, and price flexibility.
• Place:
Marketing tactics target the product's delivery location or distribution, which includes
transportation and warehousing.
• Promotion:
The company devises a strategy for marketing its goods, which may include strategies
such as advertising, public relations, and sales promotion.
7.0 HUMAN ORGANIZATION
7.1 Organisational Objectives and Strategies
a. Organization mission
b. Organization goals
- To ease the student from Gelugor getting their stationery in a short of time.
i. Promoting our business through advertising via posters and social media.
ii. Decorating our shop with a great aesthetic theme to attract people especially students.
iii. Ensuring the sufficient product has been received and in a good condition before selling
them.
Managing Director
Maxine Wong Wan Ping
Administartion
Operation Department Sales & Marketing
Financial Department Production Department Department
Nurul Aini Izzati Binti Mohd Department
Nor Syazwani Binti Azmi Kuganraj A/L Selvaraj Haziqah Ulfah Binti
Shamsor Chin Zhi Ny
Mohamad
7.5 Functions and Responsibilities
Managing director Manage the business activities based on
business plan.
In charge of making decisions.
Lead the employees to achieve business goals.
Operation manager Enhancing the process, producers, and best
practices of operational management.
Assemble and arrange the products in the shop
Ensure the shop always tidy before and after the
opening.
In charge of taking care the shop.
Advertisements
6400.00
2 FIXED ASSET
• Machinery and 22 23,539.00
Equipment
• Shop Renovation 1 5,000.00
28,539.00
3 WORKING CAPITAL:
BUYING SUPPLY
• Raw Materials (Year) 198 85,833.20
• Maintenance 1 1,800.00 87,633.20
4 OTHER EXPENDITURE
• Electricity 1 300.00
• Water 1 55.00
• Wi-Fi Services 1 150.00
• Rental 1 1500.00
2,005.00
PROJECT 233 64,679.20 124,577.20
IMPLEMENTATION COST
TOTAL (RM)
9.2 Source of Funds
Type Amount (RM)
OWN CAPITAL
CASH
Maxine Wong Wan Ping 10,000
Chin Zhi Ny 10,000
Haziqah Ulfah Binti Mohamad 10,000
Kuganraj A/L Selvaraj 10,000
Nor Syazwani Binti Azmi 10,000
Nurul Aini Izzati Binti Mohd Shamsor 10,000
BANK LOAN 100,000.00
TOTAL 160,000.00
9.3 Loan
Purpose of loan:
Interest/Charge Rate: 7%
= RM 100,000.00 x 7%
= RM 7,000.00
= RM 5,000.00 ÷ 5 Years
= RM 1,000.00
9.6 Cash Flow for One Year (12 Months) Operation
Beginning Month Balance 39,277.80 48,704.60 59,799.90 70,666.50 78,894.60 89,924.30 97,989.90 106,982.90 117,944.20 126,163.80 135,053.30 144,364.30
Sales (Cash) -
18482.80 18351.30 18122.60 15484.10 18285.70 15321.60 18049.00 18217.30 15475.60 16145.50 16567.00 16730.30 205232.80
Capital Invested 60,000.00 - - - - - - - - - - - - -
Loan 100,000.00 - - - - - - - - - - - - -
Total Cash Inflow 160,000.00 57,760.60 67,055.90 77,922.50 86,150.60 97,180.30 105,245.90 116,038.90 125,200.20 133,419.80 142,309.30 151,620.30 161,094.60
CASH OUTFLOW
A.Organisation Expenses
B.Operational Expenses
1. Salary - 2,520.00 2,520.00 2,520.00 2,520.00 2,520.00 2,520.00 2,520.00 2,520.00 2,520.00 2,520.00 2,520.00 2,520.00 30,240.00
2. KWSP/SOCSO - 480.00 480.00 480.00 480.00 480.00 480.00 480.00 480.00 480.00 480.00 480.00 480.00 5,760.00
3. Rental - 1,500.00 1,500.00 1,500.00 1,500.00 1,500.00 1,500.00 1,500.00 1,500.00 1,500.00 1,500.00 1,500.00 1,500.00 18,000.00
4. Electricity and Water - 355.00 355.00 355.00 355.00 355.00 355.00 355.00 355.00 355.00 355.00 355.00 355.00 4,260.00
7. Internet Network - 150.00 150.00 150.00 150.00 150.00 150.00 150.00 150.00 150.00 150.00 150.00 150.00 1,800.00
C. Marketing Expenses
E. Loan Payment - 1,666.67 1,666.67 1,666.67 1,666.67 1,666.67 1,666.67 1,666.67 1,666.67 1,666.67 1,666.67 1,666.67 1,666.67 20,000.04
F. Finance: Interest Expenses - 583.33 583.33 583.33 583.33 583.33 583.33 583.33 583.33 583.33 583.33 583.33 583.33 6999.96
TOTAL CASH OUTFLOW 120,772.20 9,056.00 7256.00 7256.00 7256.00 7256.00 7256.00 9,056.00 7256.00 7256.00 7256.00 7256.00 7256.00 211,444.20
SURPLUS/DEFICIT 39,277.80 48,704.60 59,799.90 70,666.50 78,894.60 89,924.30 97,989.90 106,982.90 117,944.20 126,163.80 135,053.30 144,364.30 153,838.60 153,838.60
END OF THE MONTH BALANCE 39,277.80 48,704.60 59,799.90 70,666.50 78,894.60 89,924.30 97,989.90 106,982.90 117,944.20 126,163.80 135,053.30 144,364.30 153,838.60 153,838.60
9.7 Profit and Loss Performa
PENFUL STATIONERY
Proforma Profit & Loss for the period of operation from 1 MAY 2022
To 30 APRIL 2023
RM RM
55,739.60
Gross Profit
ASSET: RM RM RM
Fixed Asset
Machinery and Requirement 23,539.00
Inventory/Stock 85,833.20
EQUITY
Ownwer Fund 60,000.00
LIABILITY
Long Term Loan 100,000.00
Liability
Less: Loan Payment -27,000.00
𝑁𝑒𝑡 𝑃𝑟𝑜𝑓𝑖𝑡
Profit Margin = × 100%
𝑇𝑜𝑡𝑎𝑙 𝑆𝑎𝑙𝑒𝑠
𝑅𝑀 35,271.84
Profit Margin = × 100%
𝑅𝑀 205,232.84
This indicates that every ringgit of sales will contribute about 17 cents of profit.
𝑁𝑒𝑡 𝑃𝑟𝑜𝑓𝑖𝑡
𝑅𝑒𝑡𝑢𝑟𝑛 𝑜𝑛 𝐼𝑛𝑣𝑒𝑠𝑡𝑚𝑒𝑛𝑡 (𝑅𝑂𝐼) = × 100%
𝐼𝑛𝑣𝑒𝑠𝑡𝑚𝑒𝑛𝑡
𝑅𝑀 35,271.84
𝑅𝑒𝑡𝑢𝑟𝑛 𝑜𝑛 𝐼𝑛𝑣𝑒𝑠𝑡𝑚𝑒𝑛𝑡 (𝑅𝑂𝐼) = × 100%
𝑅𝑀 160,000.00
It means the project or business has a return of 22% of total investment cost.
𝑃𝑟𝑜𝑗𝑒𝑐𝑡 𝑐𝑜𝑠𝑡
𝑇𝑃𝑀 =
𝑇𝑜𝑡𝑎𝑙 𝑐𝑎𝑠ℎ 𝑓𝑙𝑜𝑤 𝑝𝑒𝑟 𝑦𝑒𝑎𝑟
𝑅𝑀 124,577.20
𝑇𝑃𝑀 =
𝑅𝑀 35,271.84
This indicates that within 3 and half years the income from the project has been enough to
repay the project cost.
10.0 PROJECT IMPLEMENTATION DATE
Based on the profit margin, the net profit that we made throughout the sales is
RM35,271.84 with the total sales of RM 205232.84. So, the profit margin is 17% which tells
us that for every 1 ringgit of sales will contribute about 17 cents of profit. Moreover, the return
on investment (ROI) is determined with the net profit which is RM 35,271.84 and the total
amount of investment which is RM 160,000.00. It shows that the project has a return of 22
percent of the total investment. Finally, the Breakeven Point (TPM) of our project is 3.5 years,
which means it will take three and half years of the income from the project to repay the project
cost.
12.0 EXHIBITS
1. Our Penful Stationery Company’s logo
6. Cashier
7. Notice Board
8. Conference Area