Ray Kroc

Who is currently the CEO of Mcdonald’s?

Chris Kempczinski

Describe McDonald’s organisational structure.

The company’s organisational structure consists of chief executive officer (CEO) Chris Kempczinski at the top and the
board of directors. Below that, the company is divided into separate departments such as marketing, sales, finance,
restaurant and supply. Each country or area has separate departments with its own country heads, managers and
other staff members.

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structure/

McDonald’s Products (Product Mix)

1. Hamburgers and sandwiches

2. Chicken and fish
3. Salads
4. Snacks and sides
5. Beverages
6. Desserts and shakes
7. Breakfast/All-day breakfast
8. McCafé

Place/ Distribution in McDonald’s Marketing Mix

1. Restaurants
2. Kiosks
3. McDonald’s mobile apps
4. Postmates website and app, and others

McDonald’s Promotion (Promotional Mix)

1. Advertising (most significant)

2. Sales promotions
3. Public relations
4. Direct marketing

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McDonald’s Prices and Pricing Strategies
 Bundle pricing strategy
 Psychological pricing strategy

McDonald’s Employee

 McDonald's total number of employees in 2022 was 150,000, a 25% decline from 2021.
 McDonald's total number of employees in 2021 was 200,000, a 0% decline from 2020.
 McDonald's total number of employees in 2020 was 200,000, a 2.44% decline from 2019.
 McDonald's total number of employees in 2019 was 205,000, a 2.38% decline from 2018.

Number of McDonald’s Employees per year

Year Number of Employees Annual Employment Growth Rate

2022 150,000 -25%

2021 200,000 -0%

2020 200,000 -2.44%

2019 205,000 -2.38%

2018 210,000 -10.64%

2017 235,000 -37.33%

2016 375,000 -10.71%

2015 420,000 0.00%

2014 420,000 -4.55%

2013 440,000 0.00%

2012 440,000 4.76%

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McDonald’s Annual Revenue from 2012 to 2022

Year Annual Revenue

2022 $23.18 billion

2021 $23.22 billion

2020 $19.21 billion

2019 $21.36 billion

2018 $21.26 billion

2017 $22.82 billion

2016 $24.62 billion

2015 $25.41 billion

2014 $27.44 billion

2013 $28.11 billion

2012 $27.57 billion

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