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  • Give Sport, Give Life: Francisco Pérez Mp2A

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    Luciano Crevillen
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    This document summarizes the "Give Sport, Give Life" advertising campaign by Decathlon. The campaign was created in collaboration with Ogilvy Spain and features Valeria Castro providing the voiceover. It aims to promote sport, emphasize the importance of family, and connect life and sport. The campaign will launch on television, social media, and outdoor advertising on November 29th. The conclusion is that sport can positively transform daily life, and this campaign hopes to showcase how a simple gift of sport can become a lifelong passion.

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    This document summarizes the "Give Sport, Give Life" advertising campaign by Decathlon. The campaign was created in collaboration with Ogilvy Spain and features Valeria Castro providing the voiceover. It aims to promote sport, emphasize the importance of family, and connect life and sport. The campaign will launch on television, social media, and outdoor advertising on November 29th. The conclusion is that sport can positively transform daily life, and this campaign hopes to showcase how a simple gift of sport can become a lifelong passion.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    15 views11 pages

    Give Sport, Give Life: Francisco Pérez Mp2A

    Uploaded by

    Luciano Crevillen
    This document summarizes the "Give Sport, Give Life" advertising campaign by Decathlon. The campaign was created in collaboration with Ogilvy Spain and features Valeria Castro providing the voiceover. It aims to promote sport, emphasize the importance of family, and connect life and sport. The campaign will launch on television, social media, and outdoor advertising on November 29th. The conclusion is that sport can positively transform daily life, and this campaign hopes to showcase how a simple gift of sport can become a lifelong passion.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 11

    GIVE SPORT, GIVE LIFE

    FRANCISCO PÉREZ MP2A


    INDEX
    Introduction
    Important information
    Video
    Points to mark
    Objectives
    Media
    Start up
    Conclusion

    Introduction

    Christmas campaigns usually have an emotional component that manages to connect


    with people in a more direct and emotional way. That is why in Decathlon we wanted to
    create the campaign "Give sport, give life".
    Important information

    This advertising spot has been made with the collaboration of the Ogilvy
    Spain Agency founded in 1948, with a large production group.

    And we also have the valuable help of Valeria Castro who has given voice to
    this announcement.
    Points to mark

    Sport passion Her first gift



    Objetives

    To promote sport. To imply that the family The connection we have


    is very important. between life and sport.
    On television

    In social networks

    in outdoor advertising

    START UP
    This campaign will be launched to all the previously mentioned media with the arrival
    close to Christmas.

    29TH

    November
    CONCLUSION

    Sport has the power to positively transform


    our day to day, and with this campaign we
    want to value the important role that sport
    plays in our lives and how a simple gift can
    become a passion and stay with you forever.
    THANKS FOR WATCHING

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