Table of Contents

• Topic

• Objectives

• Background

• Methodology

• Presentation and Analysis of Data

• Conclusion

• Recommendations

• Bibliography

• Appendix
 Topic
Investigative report into the declining rate of customers of Peridot Tranquility and its effects
on the organisational performance.

Objectives
1. To identify the rate at which customer numbers decline.
2. To identify the areas affected by the decline in customer walk-ins.
3. To analyse the impact customer decline has on the performance of the organization.
4. To identify and suggest ways to increase the rate of customer walk-ins and thus
profitability.
 Background

The effects environmental conditions can have on a business’ performance.

Peridot Tranquility is a small spa that specializes in skin care. It was in operation for 4 years
in Canada before closing down, during the covid pandemic, as the business was not an
essential service. When businesses were allowed to reopen, they could only open partially,
when it then moved to St.lucia in March of 2022.
Initially the customer walk-in were low but increased for the two months until May 2022,
where it then playeaued. (When they reopened, there was a noticeable decline in the rate
of customer walk-ins.)
Development – what happened during and after covid? What prompted the research?
During the covid pandemic, the business was forced to close down, as it was not an essential
service. When businesses were allowed to reopen, they could only open partially.
Due to the skepticism of people, many were afraid to take part in such a close quarters
activity such as massages, leading to a decline in customer walk-ins.
This research is of particular interest for me because I would like to gain experience and
expand my knowledge on how businesses were affected by covid.
I am hoping that, through my research, the business would benefit from an increase in the
overall performance and customer bookings.
I am hoping that my research could help give business owners an insight into the cause and
effects of covid on a business
 Methodology

An interview will be conducted with the business owner to gather information on the on
how the business performed before, during and after the covid pandemic.
A questionnaire will also be carried out to various customers, to help identify the cause of
decreasing customer walk-ins.

Analysation of financial records to identify when a decline in business performance and

customer bookings started because of the covid pandemic. This will help to identify the
impacts of the pandemic
 Research Methods

Interview with business owner

1.Do you believe there to be a correlation between declining customer
bookings/walk-ins and the covid pandemic? If so, how have u tried to
combat this?
2.How do you think one could get rid of the fear of close quarter
services, like massages, to increase customer walk-ins?
3.How did the decrease in customer walk-ins affect your business?
4.Why do you think civic caused a decrease in customer walkins?
5.How do you see your business performing in the coming years after
covid?
Questionnaires with customers
3. Analysation of financial records