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Action Anthropology'
by Sol Tax
THE CENTRAL CONCEPT of anthropology has always been that The first thing to make clear is that we are theoretical
which we call culture. As the world is discovered, it becomes anthropologists who are part of the tradition of cultural
compelling to notice that peoples live by different standards, anthropology. Culture is our central concept, and everything
in different ways. The particular way of life of a population else depends upon it. We see that American Indians for example
we call its culture. We know that cultures pass down in a have ways of looking at the world and themselves different
community from one generation to the next; that they persist from the ways characteristic of the general society which
at the same time that they change. We sometimes talk about surrounds them. The Indian groups with which we have been
culture as the social heredity of man. Anthropologists have working are generally not comfortable in situations where they
developed a tremendous volume of data on the cultures of the are expected aggressively to get ahead of the next person; our
world, past and present. The data-descriptions of the cultures idea of success, which we take for granted, they must learn
that man has developed on this planet-are indeed so volumi- about-and when they learn about it they often do not like it.
nous that it has become impracticable to compile or summarize It runs counter to a moral system of their own. This moral
then in a single work. They require a library, no less, from system respects the individual so much that majority rule is
which we may select; and we are on the way to using the great hard to accept, implying as it does that the views of some
computing machines to make this possible. Out of the bewilder- people are less valuable than the views of other people, and
ing variety of cultural forms that we see-the variety is so can be ruled out. At the same time the individual feels that
great that we sometimes wonder if any custom we can imagine he exists only as part of a community of him and neighbors,
has not in fact been practiced by men somewhere-out of this and that the harmony of the group is the most important value.
variety we have in the past 120 years since the founding of our The individual personality generally developed in Indian
discipline hammered out a great many generalizations about cultures is different from that generally valued and developed
man and culture and about cultures and societies of men. in ours. These are propositions well-known to anthropologists,
The theory of cultural and social anthropology becomes developed as part of the general body of information and theory.
enlarged and modified, and enriched, as do the theories of all Action anthropologists are heavily involved in this kind of
sciences, with each passing year, decade, generation. We cultural difference. We take for granted that wherever in the
gather our fads and novelties, probing and playing as all world we are likely to work we shall be faced with the proba-
scientists must. We also develop a lot of new words, which bility that the value systems of two peoples in contact are very
come in and out of fashion; and in the profession we fuss and different. We use. this theory and it is our object to help
fume about them, and even call names. develop it.
I recall for example when I was a graduate student the great We are interested in developing this theory in a fairly
word was functionalism; people were or weren't functionalists, restricted context. All over the world there are communities of
and some who were supposed to be denied it. It turned out of people under pressure to change their ways. In anthropology
course that the label covered many things, and was a different this is often called the acculturation situation. I am happy to
symbol for different people. After all, a community of scholars use the term provided there is no implication that the inevitable
and scientists is a community and subject to variations of the result of the pressure of large societies on small will be the
same cultural and social processes as other communities. disappearance of either the small society or its culture. Cultures
I have come here this afternoon to speak about something are always changing, of course, but they do not always change
called action anthropology. It is a phrase which appears to be in the direction of another culture. When demands are made
my invention-first used publicly in 1951. I do not know how on a community to do things which it deems wrong, even
widely it is being used, and what it means to all those who impossible, the demands frequently are simply not met. People
may use it-nor whether in some circles it may not even be a stubbornly want to change in their own directions; and an
bad word. There is a growing circle of anthropologists who impasse results. American Indian communities are good
have worked together at the University of Chicago; and what I examples close at hand. They are not conservative except if
propose to do here is try only to make clear what we mean by you call it "conservatism" when people won't change the way
the phrase, and how we have been practicing action anthro- you want them to change. In aboriginal times the American
pology. Indians were notoriously able quickly to adjust to new environ-
ments and new circumstances. In the early days of European
contact they made rapid and constructive adjustments. It is
1 This paper was originally an address given at the University of
Michigan, Ann Arbor, Mich., U.S.A., March 20, 1958. It was only when they could not freely adjust in their own way-
printed in the Journal of Social Research (Bihar, Ranchi, India) in and would not give up what seemed to them essential-that
March-September 1959 and is reprinted here by permission of the impasse developed.
the publishers. This is a world-wide syndrome, we believe; and it is what