ASSIGNMENT 2

IDM-FASHION COMMUNICATION

VISUAL MERCHANDISING BRAND

STUDY ON SAINT LAURENT

Submitted By:

Prerna (MFM/21/292)
MFM Batch 2021 - 2023
VISUAL MERCHANDISING BRAND STUDY ON
The French luxury fashion house Yves Saint
Laurent, usually referred to as Saint Laurent and
YSL, was established in 1962 by Yves Saint
Laurent and his business partner, Pierre Bergé.
The business specializes in ready-to-wear,
leather accessories, footwear, and haute couture.
L'Oréal owns its cosmetics line, YSL Beauty.
 Brand
Historical and Sophisticated
Luxury Brand Aristocratic
Melancholic
Chic French Aesthetic
Successful
YSL Logo
Re-labelling-Saint Laurent Paris Groundbreaking
Pe
Eco-friendly Packaging
ue rso Powerful

siq na
Chic French Aesthetic y lity Individuality

Innovative Store Design

Ph Daring
External Factors

Internal Factors
Relationship
Fashion Aficionado High-Class Fashion

Culture
Upper Class Young Twist in Luxury

Young Individuals Genuine Designer

Delicate to creativity Quality Leather

and agility

Re Cus er
Avant garde Stylish

fle to om e Unique
Provocative
cte me st ag
u
C -im
Luxury dI r lf
Independent
m Se
ag Fashion Trend setter
e
Urban Lifestyle

Customer
(Owned by L'Oreal Group)

READY-TO-WEAR

BEAUTY
WOMEN'S MEN'S
FRAGRANCES

READY-TO-WEAR READY-TO-WEAR
COSMETICS

HANDBAGS BAGS

ACCESSORIES ACCESSORIES

LEATHER GOODS SHOES

JEWELERY

SHOES
 FIRST WINDOW DISPLAY OF
SAINT LAURENT

Title: Yves Saint Laurent window display

at Regenstein's department store

Date: 1965-11-05
Collection: Brocade Collection
 IN-STORE VISUAL MERCHANDISE DISPLAY
YSL stores are well-lit and have a classic and minimal aesthetic. The merchandise is displayed on glass fixtures and glass display tables to provide
a luxurious experience to its customers. The merchandise is well-organized and every product is highlighted effectively. A pattern of color-
blocking can also be observed throughtout the stores. Saint Laurent has an achromatic brand aesthetic and hence can be observed in stores.
REFERENCE IMAGES
REFERENCE IMAGES
 S.E.X BY MADONNA
WINDOW DISPLAY

Products Displayed are from the Saint Laurent Winter-

22 Collection :

1. Lila Sandals in Patent Leather

2. Manhattan Small Shoulder Bag in Box Saint

Laurent Leather

3. Long Turtleneck Dress in Wool

rive gauche S.E.X BY MADONNA
WINDOW DISPLAY
This window display is inspired by a store of Saint
Laurent in Italy.

Theme of the Display:-

The display was made to communicate the
collaboration of YSL with Madonna. The Display is
edgy to compliment the brand's image and
glamorous to portray Madonna.

Features of the Display:-

The window back is made with a velvet finish.
The display has spotlights to emphasize the
merchandise.
A matt black mannequin is used to compliment the
dress and the brand's aesthetic brand.

Props Used:-
The YSL display prop is made with metal alloy and
adds bling to the display.
The display stands are made with white play
woodwork.
THANKYOU