INTERNSHIP REPORT

ASSIGNMENT 1

IDM-DISPLAY DESIGN

Submitted By:

Prerna Gautam (MFM/21/292)

MFM Batch 2021 - 2023

VISUAL
M E R C H A N D I S IN G
DISPLAY

Presented by
PRERNA
(MFM/21/292)
TABLE OF CONTENTS

01 Elements of Visual Merchandising

02 Merchandising Display

03 Ways of Display
 ELEMENTS OF VI SUAL
1
MERCHANDISING

01 Fixtures

02 Lights

03 Props

04 Messages

05 Merchandise
1.1 FIXTURES
1.2 LIGHTS
1.3 PROPS
1.4 MESSAGES
1.5 MERCHANDISE
2 MERCHANDISING DISPLAY

01 Forms of Display

02 Types of Display
 FORMS OF DISPLAY
2. 1

01 Storefront Window Display

02 Showcase Display

03 Found Space Displays

04 Cornered Window Displays

2. 1. 1 STOREFRONT WI NDOW DI SPLAY
2.1.2 SHOWCASE DISPLAY
2.1.3 FOUND SPACE DI SPLAYS
2.1.4 CORNERED WINDOW DI SPLAYS
2.2 TYPES OF DISPLAY
01 Slat Walls Display

02 Grid Wall Display

03 Pegboards

04 Table Display

05 Point of Purchase Display

2.2.1 SLAT WALL DISPLAY
2.2.2 GRI D WALL DISPLAY
2.2.3 PEGBOARD DISPLAY
2.2.4 TABLE DISPLAY
2.2.5 POI NT OF PURCHASE DI SPLAY
3 WAYS OF DISPLAY

01 Artistic Display

02 Colorful Display

03 Interactive Display

04 Cross Merchandise

05 Signage Display
3. 1 ARTISTIC DISPLAY
3. 2 COLORFUL DISPLAY
3. 3 INTERACTIVE DI SPLAY
3. 4 CROSS MERCHANDI SE
3. 5 SIGNAGE DISPLAY