Customer Satisfaction

- Customer satisfaction (CSAT) is a measure of how well a company's products,

services, and overall customer experience meet customer expectations. It reflects
your business' health by showing how well your products or services resonate with
buyers.
- It is also defined as a measurement that determines how happy customers are with a
company's products, services, and capabilities.
- It is important because it helps you solve problems, prevent churn, and identify
happy customers that can become your advocates and evangelists. It's an essential
step in the process of building customer loyalty, creating customer delight, and
generating positive word-of-mouth.
Millennials

- is defined as anyone born between 1981 and 1996, which means anyone between the
ages of 24 and 39 in 2020. This age range, like other generational cohorts, is chosen for
statistical analysis of certain trends rather than being a strict identifier.
Gen Z

- It comprises people born between 1996 and 2010. This generation’s identity has been
shaped by the digital age, climate anxiety, a shifting financial landscape, and COVID-19.

Importance of Millennials as a consumer