DATA COLLECTION PLATFORM DEVELOPMENT

DECSION ON DOWNSIZING THE ORGANIZATION BASED ON SALES REPORT

By Muhammed Aslam Kodikandy Pathukalan

 TABLE OF CONTENTS

OBJECTIVE……………………………………………………………………………………………………………………………………..

INTRODUCTION……………………………………………………………………………………………………………………………

COMPANY BACKGROUND…………………………………………………………………………………………………………………………

GENERAL SALES REPORT……………………………………………………………………………………………………………………………

EMPLOYEE SALES REPORT………………………………………………………………………………………………………………………

ANALYZING THE REPORT……………………………………………………………………………………………………………………………

EMPLOYMENT DOWNSIZING……………………………………………………………………………………………………………………

RECOMMENDATION……………………………………………………………………………………………………………………………

CONCLUSION……………………………………………………………………………………………………………………………

REFERENCE……………………………………………………………………………………………………………………………
OBJECTIVE

The main objective of this report is to develop a data collection platform based on which the
decision making process of the company can be influenced and developed .This can be
achieved by using this platform to analyze and interpreting a set of complex data from the
organization.

INTRODUCTION

The report here analysis and interprets the complex data of the organization NIKE through a
digital collection platform such that through that data collection the organization can interpret
and formulate a decision making process. A data collection platform is a collection and storage
of quantitative and qualitative data ,nowadays this can be done through computerized software
and some organizations also do it manually or the traditional method of data collection,
analysis and interpretation.

COMPANY BACKGROUND

Nike is an American
multinational corporation based
and headquartered in Beaverton,
Oregon, and is the leading
company in the world of
sportswear. The company is
better known
for being one of “the world
largest suppliers of athletic
shoes and apparel” and is in fact
a
major producer and
manufacturer of sports
equipment. Founded in 1964 in
Oregon, US, by
Bill Bowerman and Phil Knight,
Nike was originally called Blue
Ribbon Sports (BRS). The
company was incorporated on
September 8, 1969. Moving to
1971, the company was
renamed “Nike Inc”, a name
that represents a Greek goddess
of victory “Nike”. The firm is
engaged in the design,
development, marketing and
selling of athletic footwear,
apparel,
equipment, accessories and
services. It counts 56,500
employees in 52 countries. Nike
products are made in 45
countries by manufacturers.
Products are sold in 190
countries by
retailers, Nike store, and online.
The Company's products are
manufactured by independent
contractors. Nike used to
operate under the strategy of
“Guerrilla marketing” to
promote its
products, a strategy and concept
that they had to abandon and
change once they overpassed
reebok and became No. 1 in the
industry (1989) (remained No. 1
ever since). The firm had to
modify the entire culture and
become a bit more “planned”.
Nike outperformed and
distanced
all its competitors by acquiring
and controlling new markets:
the women's and outdoor
markets. The annual revenue of
the company as of 2018 is
$36.397B, it represents a 5.96%
increase compared to 2017 and
a 12.4% increase compared to
2016
Nike is an American
multinational corporation based
and headquartered in Beaverton,
Oregon, and is the leading
company in the world of
sportswear. The company is
better known
for being one of “the world
largest suppliers of athletic
shoes and apparel” and is in fact
a
major producer and
manufacturer of sports
equipment. Founded in 1964 in
Oregon, US, by
Bill Bowerman and Phil Knight,
Nike was originally called Blue
Ribbon Sports (BRS). The
company was incorporated on
September 8, 1969. Moving to
1971, the company was
renamed “Nike Inc”, a name
that represents a Greek goddess
of victory “Nike”. The firm is
engaged in the design,
development, marketing and
selling of athletic footwear,
apparel,
equipment, accessories and
services. It counts 56,500
employees in 52 countries. Nike
products are made in 45
countries by manufacturers.
Products are sold in 190
countries by
retailers, Nike store, and online.
The Company's products are
manufactured by independent
contractors. Nike used to
operate under the strategy of
“Guerrilla marketing” to
promote its
products, a strategy and concept
that they had to abandon and
change once they overpassed
reebok and became No. 1 in the
industry (1989) (remained No. 1
ever since). The firm had to
modify the entire culture and
become a bit more “planned”.
Nike outperformed and
distanced
all its competitors by acquiring
and controlling new markets:
the women's and outdoor
markets. The annual revenue of
the company as of 2018 is
$36.397B, it represents a 5.96%
increase compared to 2017 and
a 12.4% increase compared to
2016
Nike is an American
multinational corporation based
and headquartered in Beaverton,
Oregon, and is the leading
company in the world of
sportswear. The company is
better known
for being one of “the world
largest suppliers of athletic
shoes and apparel” and is in fact
a
major producer and
manufacturer of sports
equipment. Founded in 1964 in
Oregon, US, by
Bill Bowerman and Phil Knight,
Nike was originally called Blue
Ribbon Sports (BRS). The
company was incorporated on
September 8, 1969. Moving to
1971, the company was
renamed “Nike Inc”, a name
that represents a Greek goddess
of victory “Nike”. The firm is
engaged in the design,
development, marketing and
selling of athletic footwear,
apparel,
equipment, accessories and
services. It counts 56,500
employees in 52 countries. Nike
products are made in 45
countries by manufacturers.
Products are sold in 190
countries by
retailers, Nike store, and online.
The Company's products are
manufactured by independent
contractors. Nike used to
operate under the strategy of
“Guerrilla marketing” to
promote its
products, a strategy and concept
that they had to abandon and
change once they overpassed
reebok and became No. 1 in the
industry (1989) (remained No. 1
ever since). The firm had to
modify the entire culture and
become a bit more “planned”.
Nike outperformed and
distanced
all its competitors by acquiring
and controlling new markets:
the women's and outdoor
markets. The annual revenue of
the company as of 2018 is
$36.397B, it represents a 5.96%
increase compared to 2017 and
a 12.4% increase compared to
2016
Nike is one of the leading American multinational corporation sportswear brand headquartered
in Beaverton.Nike is knows as the world’s best sellers of athletic foot wear. It is also one of the
major sports equipment manufacturer.The organization was established in 1969.The primary
business involves designing, developing, marketing and selling.They have around 60,000
employees in 52 countries.Nike products are manufactured in 45 coutries. Products are sold in
190 countries online as well as in store.Nike have outperformed and distance all its competitors
by marketing into new sectors like the womens and outdoor market.

Nike outperformed and

distanced
all its competitors by acquiring
and controlling new markets:
the women's and outdoor
 markets. The annual revenue of
the company as of 2018 is
$36.397B, it represents a 5.96%
increase compared to 2017 and
a 12.4% increase compared to
2016
GENERAL SALES REPORT

BEAVERTON, Ore., June 24, 2021 — NIKE, Inc. (NYSE:NKE) today reported financial results for its
fiscal 2021 fourth quarter and full year ended May 31, 2021
 Fourth quarter reported revenues were $12.3 billion, up 96 percent compared to prior year and
increasing 21 percent compared to the fourth quarter of 2019. 
 Full year reported revenues increased 19 percent to $44.5 billion. 
 NIKE Direct fourth quarter sales increased 73 percent to $4.5 billion. 
 Gross margin for the fourth quarter increased 850 basis points to 45.8 percent. 
 Diluted earnings per share for the fourth quarter was $0.93 and for the full year was $3.56. 
“NIKE’s strong results this quarter and full fiscal year demonstrate NIKE’s unique competitive
advantage and deep connection with consumers all over the world,” said John Donahoe,
President & CEO, NIKE, Inc. “FY21 was a pivotal year for NIKE as we brought our Consumer
Direct Acceleration strategy to life across the marketplace. Fueled by our momentum, we
continue to invest in innovation and our digital leadership to set the foundation for NIKE’s long-
term growth.” *

EMPLOYEE SALES REPORT

The employee sales report has all the statistics of the sales carried out by 20 employees in one
of the outlets in Dubai.The pandemic situation did leave an impact on all business and NIKE has
also not been spared.The report will show the individual performance of the 20 employees and
where they stand and the targets they have achieved so far for the year 2021.The excel sheet is
used to depict the same which has the details filled as per the data collected. The sales of the
individual employee quarterly,their actual sales, their sales target, their target
achieved .Furthermore their individual performance on their discipline,
punctuality ,efficiency ,accuracy and time management has been evaluated .

The firm is
engaged in the design,
development, marketing and
selling of athletic footwear,
apparel,
equipment, accessories and
services. It counts 56,500
employees in 52 countries. Nike
products are made in 45
countries by manufacturers.
Products are sold in 190
countries by
retailers, Nike store, and online.
The Company's products are
manufactured by independent
contractors. Nike used to
operate under the strategy of
“Guerrilla marketing” to
promote its
products, a strategy and concept
that they had to abandon and
change once they overpassed
reebok and became No. 1 in the
industry (1989) (remained No. 1
ever since). The firm had to
modify the entire culture and
become a bit more “planned”.
Nike outperformed and
distanced
all its competitors by acquiring
and controlling new markets:
the women's and outdoor
markets. The annual revenue of
the company as of 2018 is
$36.397B, it represents a 5.96%
increase compared to 2017 and
a 12.4% increase compared to
2016.

ANALYZING THE REPORT

EMPLOYMENT DOWNSIZING

Employment downsizing has become a fact of working life as companies struggle to cut costs and adapt
to changing market demands. But does this practice achieve the desired results? Studies have tracked
the performance of downsizing firms versus nondownsizing firms for as long as nine years after a
downsizing event. The findings: As a group, the downsizers never outperform the nondownsizers.
Companies that simply reduce headcounts, without making other changes, rarely achieve the long-term
success they desire. In contrast, stable employers do everything they can to retain their employees.
More than three million Americans lost their jobs in 2008. However, 81 percent of the top 100
companies in Fortune’s 2009 list of “Best Employers to Work For” had no layoffs that year. Employment
downsizing is often implemented during economic downturns as a reactive, tactical action. The most
successful organizations, however, use downsizing more strategically as part of an overall workforce
strategy. Layoffs become just one tool in a portfolio of alternatives to improve firm performance.
Management may view this as an opportunity to enhance the organization’s medium- and long-term
agility through well-planned and targeted coaching, change and career-management interventions
Given the speed and depth of the economic crisis that began in 2007, many companies experienced
precipitous drops in sales and revenue. Those drops hit single-line businesses especially hard, because
the drops could not be offset by stable revenues or even increases in other lines of business. With credit
markets frozen, many organizations had little choice but to downsize their workforce in an effort to save
the jobs of those remaining. In this case, downsizing was a reaction to an emergency situation.
Downsizing can also be part of a broader workforce strategy designed to align closely with the overall
strategy of the business. For example, a new business strategy that pursues different products or
services and new types of customers may motivate firms to lay off employees with obsolete skill sets
and hire new employees with the skills to implement the revised business strategy. In this case and
some others (see “A Downsizing That Worked” on the next page6 ), downsizing does make sense.

Downsizing Strategies Generally speaking, an organization that decides to eliminate redundant

employees does so by using four broad strategies: attrition, voluntary termination, early retirement
incentives and compulsory termination.10 Attrition, in which firms do not replace a person who leaves,
is the simplest method. With this approach, employees have the opportunity to exercise free choice in
deciding whether to stay or leave, and thus the potential for conflict and feelings of powerlessness is
minimized. At the same time, however, attrition may pose serious problems for management, because it
is unplanned and uncontrollable. Voluntary termination, which includes buy-out offers, is a second
approach to downsizing a workforce. The main advantage of a buy-out is that it gives employees a
choice, which tends to reduce some of the stigma.

Early retirement incentives (ERI), in which a company offers more generous retirement benefits in
return for an employee’s promise to leave at a certain time in the future, is a third downsizing strategy
and one that is often part of a larger buy-out scheme. Sometimes, early retirement offers are staggered
to prevent a mass exodus. Retention bonuses with different quit dates may be used to ensure an orderly
exit.

Compulsory termination, in which departing employees are given no choice, is the final downsizing
strategy and is typical of plant closures and the wholesale elimination of departments or business units.
Although it is, of course, unappealing to employees, the managers who make the decisions do have the
opportunity to design and implement criteria based on the needs of the business.13 Eliminating jobs or
entire business units also makes it less likely that employees will prevail in lawsuits alleging
discrimination.
RECOMMENDATION

CONCLUSION

REFERENCE