Based on the business model canvas above we can assess the feasibility of Gebeya’s business

model as follows

Technical feasibility
Gebeya’s business model relies on a digital platform that matches clients with the best talent
based on their project requirements and preferences. The platform also enables project
management, payment security and quality assurance it also uses proprietary technology to
curate and certify its talent pool, ensuring high standards of skills and professionalism.
Therefore, this model is technically feasible as it has developed and maintained a robust and
scalable technology platform that can handle the demand and complexity of its services. It has
also built a strong and diverse talent network that can meet the needs and expectations of its
clients. However, Gebeya also faces some technical challenges such as cyber security risks,
internet connectivity issues, platform compatibility issues, etc. Therefore, Gebeya needs to invest
in improving its technology infrastructure, security measures, user experience and customer
support.
Financial feasibility
The enterprise generates revenue from multiple sources such as commission from both clients
and talent for each completed project, training and certifying talent, offering premium features
and subscriptions, and providing consulting services. Gebeya charges a competitive commission
rate of 15% from both clients and talent, which is lower than some of its competitors who charge
up to 20% they also offer discounts for long-term projects and repeat customers. Gebeya’s
revenue streams are diversified and aligned with its value proposition and customer segments.
Gebeya incurs costs related to talent acquisition, training and certification, platform development
and maintenance, marketing and advertising, project management and quality assurance,
customer support, legal and administrative expenses, and taxes but minimizes its costs by
outsourcing non-core functions such as accounting, legal services, etc. They also leverages their
partnerships with investors, governments, NGOs and other platforms to access funding,
incentives, opportunities and cross-promotion.
Gebeya’s business model is financially feasible as it has secured funding from various investors
such as Partech, Orange Digital Ventures and Consonance Investment Managers who provide
capital and guidance. It has also achieved a positive cash flow and profitability in 2020 despite
the COVID-19 pandemic. It has also demonstrated a high growth potential as it plans to expand
its services to more sectors and markets. However, Gebeya also faces some financial challenges
such as currency fluctuations, regulatory uncertainty in different markets, competition from other
platforms, etc. Therefore, Gebeya needs to monitor its financial performance indicators, market
trends, customer feedback, etc. to optimize its revenue streams and cost structure.
Market feasibility
Gebeya’s business model addresses a clear market need for skilled African talent for various
projects across different sectors and regions. There is a growing demand for digital
transformation in Africa as well as globally, which creates opportunities for freelance
professionals who can offer specialized skills and local knowledge. There is also a supply gap of
qualified talent in Africa due to lack of education, training and employment opportunities.
Therefore, Gebeya’s value proposition of providing easy and seamless access to the best talents
through a digital platform accessible globally is attractive and relevant for both clients and talent.
Their business model targets different customer segments such as corporations, startups, NGOs
and governments that need skilled African talent for their projects. They can be located anywhere
in the world, but Gebeya focuses on Africa, Europe and North America. These customer
segments have different needs