ALBA TRIANA DRUGS STORE

Novie Angel Tacaisan, Owner

Created on November 23, 2022

Executive Summary
Alba Triana Drugs Store is a new Drugs Store located near the Central School at San
Miguel, Jordan, Guimaras. It is own by Miss Novie Angel Tacaisan and it aims to gain an
advantage over its competitors by being one and only local store to offer high quality
medicines, medical books, journals and videos, herbal supplements, home health care
products, groceries, cosmetics, consultative services on medication management and
wellness, healthy meals and snacks and many more. By giving flyers about its products
and services being offered and by building out its social media presence it can directly
engage with its customers.

Vision Statement
To become Province’s leading Drug Store by providing healthy, affordable and high-
quality products and services to valid customers.

Mission Statement
To improve the health and wellness of our valid customers through engaging
experiences that provide them the best products, services, and advice to meet their
unique needs.

Objectives
The Alba Triana Drugs Store objectives will be the following:

1. To increase followers on the Drugs Store’s Facebook Page by January 1, 2023;

2. To increase sales by 20% in January 1, 2023; and
3. To build trust and loyalty among customers.

SWOT Analysis

Strengths Weaknesses Opportunities Threats

• High quality and • Sometimes • Customer loyalty • Other stores who
affordable products shortage in high also sell the same
demand medicines, • Growing number products and
• Excellent customer health care and of Customers in the services.
service cosmetic products. area.
 • Competitors
• Accountable Staffs • Sometimes
absence of • Market trends
• Accessible area supportive staffs for
customer service. • Inflation
• Friendly
environment • Lack of standard
operating
• Strong social procedures.
media presence
• Lack of
• Well trained staffs reputation: We have
not yet established
• Strong brand ourselves as a
equity reputable Drug
store.
• Interest and
willingness of the
manager and staffs
to support and give
any required
assistance to the
services in the
future.

• Ideal location

• Strong
Management

Products and Services Offered

Medicines, groceries, cosmetics, medical books, journals and videos, herbal
supplements, home health care products, prescription-compounded medications,
prescription-commercially available medications, over the counter (OTC) medications,
pharmaceutical grade vitamins, supplements and homeopathic remedies, medical
equipment, healthy meals and snacks, and consultative services on medication
management and wellness.

Buyer Persona
Onhophy Driggy is a physical store visitor, an online purchaser and sometimes he wants
a home delivery service. He value personalized human interaction, he wants some
experts to talk to and show empathy. He always expects to attend him on immediate
basis and behave as he is the only customer to be served with instant care and support.
If he encountered critical issues that prevents him from visiting the physical store, he
preferred to buy through online or phone calls and he wants to be handled with utmost
care and fast service.

Target Market
70% of the target market of the Drugs Store will come from the local community,
including the nearby school. While the remaining 30% will come from anyone who
needs prescription medication, groceries, health care related products, medical
equipment, supplements, consultative services on medication management and
wellness and many more. Also, to anyone who wants to purchase cosmetics and eat
healthy meals and snacks.

Promotional Strategies
Alba Triana Drugs Store will build out its social media presence on Facebook. It will post
its products and services offered as well as its success stories and reviews from
satisfied customers to create a strong brand awareness and gain customer trust and
loyalty. The Drugs Store will purchase billboard ads and place in an area that directs
from the highway to the store, staffs will also distribute flyers about the products and
services offered to attract potential customers and visitors.

Team
 Russel Belona

Marketing Head

He will be responsible for drafting and implementing the Drug Store’s marketing
strategies including the outbound marketing and social media marketing.

Novie Angel Tacaisan

Social Media Manager

She will be responsible for managing and implementing the social media marketing of
the Drug Store’s Facebook Page.

Action Plan

Objective 1

To increase followers on the Drugs Store’s Facebook Page by January 01, 2023.

Action Assigned to End Date

Take photos and videos of
the offered products such
as medicines, groceries,
cosmetics, meals and Novie Angel Tacaisan December 28, 2022
snacks to attract customers
and visitors.
Post the products and
services offered to the Novie Angel Tacaisan December 29, 2022
Facebook page and boost
Facebook Ads.

Objective 2

To increase sales by 20% in January 01, 2023.

Action Assigned to End Date

Post a billboard ads that

shows directions from the Russel Belona December 29, 2022
highway to the Store.
Offer discounts, promos and
flyers to customers. Russel Belona December 26, 2022

Objective 3

To build trust and loyalty among customers.

Action Assigned to End Date

Posting of success stories,
reviews and testimonials
from satisfied customers to Novie Angel Tacaisan December 30, 2022
the Drugs Store’s Facebook
Page.

Creating of loyalty
programs for customers Russel Belona December 29, 2022
Cultivating relationships to
the customers and Offering Russel Belona December 29, 2022
excellent customer service

Budget

Description Amount

Research and Planning expenses P300,000

Construction of building including the labor
expenses P2,000,000
Legal and operational requirements
expenses P200,000
Business Bank Account and startup capital P2,000,000
Hiring and training of employees expenses P400,000
Inventory and supplies expenses P2,000,000
Marketing expenses P200,000
Soft opening expenses P400,000
Grand opening expenses P500,000
Total P8,000,000