Communication is transmission of information and meaning.

It is successful if meaning is
transmitted.

Business communication - is communication with official purposes and rules

BC can be internal and external

Principles of communication: information should be short, clare , quick, two way process,
reliable, completeness, with right content, accurate, precise, complete, considerate, courtesy
(respect), correctness, concreteness (specific).

PAIBOC - purpose, audience, information, benefits, objections, context