Name: Sahil Pawar Roll no: 73 Date: 19-04-2023

EDE: Assignment- 1
Aim: Submit a profile summary of a successful entrepreneur indicating
milestones and achievements.

Deepinder Goyal - CEO of Zomato

Deepinder Goyal – Education:

Hailing from a middle-class family, Deepinder Goyal had a modest
upbringing. After completing his graduation from the prestigious Indian
Institute of Technology, Delhi, his interest in food was an
encouragement to conceive a venture that would help people have
their lunch, breakfast, and dinner through the convenience of an app.

Deepinder Goyal – Struggle:

Deepinder's initial hurdle came from his family who were reluctant on
him leaving his stable job at the firm and join the startup lifestyle.
Deepinder's wife, Kanchan Joshi, whom he met at IIT, although was
inititially reluctant, supported his new lifestyle completely. After
establishing the startup in big cities, Deepinder hired Gunjan Patidar,
another IITian, to assist the team in Operations. He had a hectic time
running FoodieBay.com since the concept was unique and unknown to
people at that time, difficulties were inevitable. During the first two
years, they ran the website without any hurdles, but found it difficult to
scale as more and more restaurants and pubs were being covered
under Zomato. It was also a difficult time for them due to dwindling
financial resources and trouble in securing funding.

Deepinder Goyal - The idea of Zomato:

Ordering food from home wasn’t easy initially. To order food online,
one had to choose from multiple restaurants without any information
about the reviews and ratings. Discounts and offers on dining and food-
delivery were next to non-existent. After graduating from IIT Delhi,
Deepinder joined Bain and Company as a Senior Associate Consultant in
January 2006. During his tenure with Bain, he founded FoodieBay.com
that later became Zomato.com. The idea of FoodieBay.com was his
eureka moment. At Bain and Company, everyone had to stand in long
queues to place their order. Deepinder and his colleague at Bain,
Pankaj, pondered a creative solution; they wanted to save time spent
on ordering food.

Zomato's Growth:
Deepinder’s idea kick-started a new era. Neither he nor his colleagues
thought their idea would give rise to one of the most popular food
aggregation brands.
After their experiment and the response they got from it, they were
forced to add more restaurants to the list. By the end of the year,
FoodieBay.com was introduced in mega-cities like Kolkata and Mumbai.
In the year 2010, their startup had started serving customers in Pune
and Bangalore.