Professional Documents
Culture Documents
Family Matters One way that society influences people is through laws and
rules that determine how they should behave. For example, parents establish
rules for their families that show the children proper behavior. They may insist
that children wait their turn before speaking instead of interrupting other or
that children must sit or lie on the furniture instead of jumping and climbing on
it. When the children fail to follow the rules, they face consequences. In this
way, the children learn how to adjust their behavior to fit in with their families
and with others.
Social Norms In addition to written rules, societies have unwritten rules called
social norms that also influence people. For example, waiting in line for one’s
turn instead of skipping ahead of those already waiting is a behavior that
American society expects from people. Other common norms are covering
one’s mouth during a sneeze, wearing clothes in public and giving gifts at
birthdays and holidays. Norms help establish order within a society so
conforming to them provides predictability among people and situations, which
reduces stress and keeps the community running smoothly.
Media and the Mind Society also exercises great influence over people
through the media. In fact, the effects of television on the behaviors and
beliefs of people are well documented. One striking example is visible in the
work of anthropologist Anne Becker. During a study she oversaw in Fiji from
1995-98, Becker saw firsthand how the images viewed on television change
the belief system of the people who watch it. By the end of the study, slightly
more than eleven percent of the adolescent girls on the island started purging
after eating in an attempt to make their bodies look more like those they saw
on the television.