I.

Executive Summary

Olio fruit shake is a licensed fruit processing firm that will have its headquarters in Panapaan
1 Bacoor Cavite and will be engaged in the production of fruit shakes and other drinks with a
similar flavor profile. We are not like other brands of fruit shakes because in addition to
selling a variety of fruit shake drinks, we will also be selling our franchise and providing
consulting services that are related to our line of work. This makes us a distinctive company
in the fruit shake industry.

Marlyn Urot, is the founder of Olio Fruit Shakes, Marlyn Urot is currently taking up a degree
in (insert course name). She worked for some of the most well-known companies in the food
and drink sector before she launched her own company, which is called Olio Fruit Shakes,
Inc., so she has a wealth of knowledge in the field of business that deals with foods and
beverages. We are willing to go the extra mile to invest in some of the finest professionals we
can find, and we have also put plans in place to acquire the best equipment there is to buy
when it comes to setting up a standard fruit shake company. Our corporate business goal is to
become one of the top three fruit shake companies in Bacoor Cavite, and to achieve this goal,
we are aiming to become one of the top three fruit shake companies in the Bacoor, Cavite

Our building will be remodeled to accommodate the kinds of thoughts that we have
concerning the appearance that a fruit shake business of the highest caliber should have.
When it comes to matters of hygiene, we have set in place strategies, procedures, and
organizational frameworks that will guarantee that we are always at the pinnacle of our game
in this regard. We were successful in obtaining permissions from all the appropriate
departments in the Bacoor, Cavite

Olio Fruit Shakes, Inc. is going to change the way that the fruit shake business is conducted,
not just in Bacoor, Cavite, but also in the entirety of city. This is why we have put plans in
place for continuous training of all our staff, and we are also liaising with stake holders in the
industry to contribute our quotas in the way that fruit shake making equipment should be
designed to meet the ever-changing demand of the industry. Olio Fruit Shakes, without a
shadow of a doubt, the demand for fruit shakes and other fresh fruit-related drinks is not
going to decrease any time soon. As a result, we have put plans in place to continue to
explore all available markets around the cities where we intend to retail our products and to
ensure that we create a wide range of distribution channels through franchising.

II. Introduction/Background

The fruit shake industry is a subsidiary of the global fruit and vegetable processing industry.
Players in this industry are engaged in the processing and packaging of fresh fruits and
vegetables into food products for human consumption that are canned, bottled, frozen, dried
(except sun-dried), or otherwise preserved in some other way. The participants in this
industry combine fruits and vegetables with additional components, such as salt, sugar,
preservatives, and other components, in order to make the flavors of the fruits and vegetables
more pleasant to the taste receptors.

A fruit shake is a thick, cold beverage that can be made from blending raw fruit, vegetables,
or ice cream with other ingredients such as water, crushed ice, fruit juice, sweeteners (such as
honey, sugar, stevia, or syrup), dairy products (such as milk, yogurt, or cottage cheese, whey
powder), plant milk, nuts, nut butter, seeds, tea, chocolate, herbal supplements, or nutritional
supplements. A fruit shake that contains dairy goods is comparable to a vegetable milkshake;
however, vegetable milkshakes typically have less fruit and frequently include ice cream or
frozen yogurt. A fruit shake that contains dairy products is comparable to a vegetable
milkshake.

The Global Fruit and Vegetable Processing industry has experienced consistent demand over
the five years leading up to 2017, according to a report that was recently published by
IBISWorld. This demand can be attributed to the fact that economies of all sizes continue to
consume processed fruit and vegetable products. A fruit shake that contains dairy goods is
comparable to a vegetable milkshake; however, vegetable milkshakes typically have less fruit
and frequently include ice cream or frozen yogurt. A fruit shake that contains dairy products
is comparable to a vegetable milkshake.

The Global Fruit and Vegetable Processing industry has experienced consistent demand over
the five years leading up to 2017, according to a report that was recently published by
IBISWorld. This demand can be attributed to the fact that economies of all sizes continue to
consume processed fruit and vegetable products. According to the available data, there are
around 32,123 licensed and registered fruit and vegetable processing enterprises around the
world, which are directly responsible for the employment of approximately 507,446
individuals. The market is estimated to experience a growth rate of -0.1 percent annually,
despite the staggering amount of $290 billion that it generates annually. It is essential to
emphasize the fact that Kraft Heinz is the company that controls the lion's share of the
accessible market in this sector of the economy.

Particularly, low-tech fruit and vegetable processors such as fruit dryers can be found in
practically all the world's nations. On the other hand, most high-tech, industrial-scale
processing plants for fruits and vegetables are located in Asia and Europe. Because activities
in this industry have been established in these regions for such a significant amount of time,
these continents currently hold much of the market share in the global fruit and vegetable
processing business.

In conclusion, a fruit shake business is one of your best bets if you want to produce a
significant income by capitalizing on the fruit and vegetable processing industry. If you want
to do this, one of your best options is to launch a fruit shake firm. If you can carry out market
research and feasibility studies before launching your fruit shake company, there is one thing
that is guaranteed to happen: you will not have any trouble selling your products to
customers who are interested in purchasing them. This is true regardless of whether you
conduct market research or feasibility studies.

III. Management aspects

Name of the business

Olio Fruit Shakes, Inc. is a company that focuses primarily on the production and
packaging of fruit shakes of varying tastes, and its name comes from the company's
namesake brand. In accordance with the fundamental premise of our company, we are
going to provide a training and consulting service as part of our overall strategy to
generate several streams of income.
 Our goal in establishing Olio Fruit Shakes, Inc. was to position ourselves to make a
profit from the industry, and we intend to utilize every legal avenue available to us in
the Bacoor Cavite to accomplish this objective. The following is a selection of the
goods and services that we offer:

 Selling fruit shake drinks of different flavors

 Training, Advisory and Consultancy Services
 Selling Franchise

Location of the business

Bacoor Cavite
Nature of the business

Olio Fruit shake is a sole proprietorship type of business founded by Marlyn Urot.

We will make it a point to hire only people who meet our standards of being
qualified, honest, industrious, customer-focused, and willing to put in the effort to
assist us in constructing a successful company that will be to the advantage of all the
stakeholders. Actually, a profit-sharing arrangement will be made available to all of
our senior management staff, and it will be based on their performance for a period of
ten years or more, depending on how quickly we meet our set target. The length of
time the arrangement will be based on will depend on how quickly we meet our
target.

The picture of the kind of fruit shake business we intend to build and the goals we
want to achieve are what informed the amount we are ready to pay for the best hands
available in the fruit and vegetable processing industry if they are willing and ready to
work with us to achieve our business goals and objectives. In other words, the amount
we are willing to pay for the best hands available in the fruit and vegetable processing
industry is based on the picture of the kind of fruit shake business we intend to build.

Goals and purposes

As part of our strategy to establish a successful fruit shake business in San Diego,
California, we have perfected plans to get it right from the start. This is why we are
going the extra mile to ensure that we have competent employees to occupy all of the
available positions in our company. Our goal is to make San Diego the epicenter of
the fruit shake industry in the Bacoor Cavite.
  To be amongst the top 3 leading fruit shake companies in the City before our
5th anniversary.
 To build a fruit shake company that will meet the needs of all our customers
and potential customers in the regions/cities where we have our outlets and to
sell franchise across the Philippines.

Personnel and administration

 Job description and specifications

Chief Executive Officer - CEO (Owner):

Increases the efficiency of management by recruiting, selecting, orienting,

training, coaching, counseling, and disciplining managers; communicating values,
strategies, and objectives; assigning responsibilities; planning, monitoring, and
appraising job results; developing incentives; creating an environment in which
employees feel comfortable providing information and opinions.

Responsible for establishing rates and negotiating commercial contracts

In charge of determining the overall course of the company's operations.

Develops, communicates, and carries out the organization's vision, mission, and
general direction, i.e., takes the lead in the creation and execution of the
organization's overall strategy.

In charge of signing cheques and other official documents on behalf of the

corporation.

Assesses the level of achievement achieved by the company

Plant Manager

Responsible for ensuring that the fruit shakes manufacturing facility continues to
operate without any hitches.
A member of the staff responsible for deciding the range of flavors and quantities
of fruit shakes that will be manufactured is responsible for formulating plans that
will increase productivity at the plant's workstations.

Those in charge of the education, appraisal, and assessment of the plant

employees

Ensures that there is a consistent flow of raw materials into the factory as well as
an easy flow of completed products into the market through wholesale
distributors. Ensures that the equipment is operating properly by performing the
preventative maintenance requirements and placing repair orders.

Maintains a level of health and safety at the plant that is consistent with industry
expectations at all times.

Manager of Human Resources and Administrative Operations

In charge of ensuring that the company's human resources department and

administrative operations run efficiently and effectively.

Improves the reputation of the department and the organization as a whole by

taking personal responsibility for fulfilling new and varied demands and actively
seeking out opportunities to add value to work successes.

Specifies job openings in order to facilitate recruitment and the management of

the interviewing process

Responsible for the training, evaluation, and overall assessment of staff Members;
carries out the induction process for new recruits

Ensures that the day-to-day operations of the office and the plant are carried out
without a hitch.

Merchandise Manager

Manages the companies' vendor relationships, as well as oversees market trips and
the continual education and development of the purchasing teams
Charged with the responsibility of purchasing both raw materials and packaging
materials

Responsible for the planning of sales, the monitoring of inventory, the selection of
the merchandise, as well as the writing of orders to vendors and the pricing of
those orders

Maintains the organization's ability to function within the parameters of the

budget.

Manages external research and coordinate all the internal sources of information
to retain the organizations’ best customers and attract new ones

Models demographic information and analyze the volumes of transactional data

generated by customer purchases

Identifies, prioritizes, and reaches out to new partners, and business opportunities
et al

Accountant/Cashier

Responsible for preparing financial reports, budgets, and financial statements for
the organization

Provides managements with financial analyses, development budgets, and

accounting reports

Responsible for financial forecasting and risks analysis

Performs cash management, general ledger accounting, and financial reporting

Responsible for developing and managing financial systems and policies

Responsible for administering payrolls

Ensures compliance with taxation legislation

Handles all financial transactions for the organization

Serves as internal auditor for the organization

Client Service Executive

Ensures that all contacts with customer (e-mail, walk-In center, SMS or phone)
provides the client with a personalized customer service experience of the highest
level

Through interaction with customers on the phone, uses every opportunity to build
client’s interest in the company’s products and services

Manages administrative duties assigned by the store manager in an effective and

timely manner.

Consistently stays abreast of any new information on the company’s products,

promotional campaigns etc. to ensure accurate and helpful information is supplied
to clients when they make enquiries

Production Workers/Machine Operators

Responsible for purifying and bottling fruit shakes

Handles labeling of bottled fruit shakes

Operates fruit shakes processing machines

Any other duty as assigned by the plant manager

Distribution Truck Drivers

Assists in loading and unloading bottled fruit shake drinks

Maintains a logbook of their driving activities to ensure compliance with federal

regulations governing the rest and work periods for operators.

Keeps a record of vehicle inspections and make sure the truck is equipped with
safety equipment

Local-delivery drivers may be required to sell products or services to stores and

businesses on their route, obtain signatures from recipients and collect cash.
 Transports finished goods and raw materials over land to and from manufacturing
plants or retail and distribution centers

Inspects vehicles for mechanical items and safety issues and perform preventative
maintenance.

Comply with truck driving rules and regulations (size, weight, route designations,
parking, break periods etc.) as well as with company policies and procedures

Collect and verify delivery instructions.

Report defects, accidents or violations

 Management practices

 Monitor food preparation equipment and make adjustments to controls for boilers, ovens,
fryers, and cookers.
 Change the cooking temperature and time according to corporate and recipe
requirements, and program kitchen equipment to work according to company and recipe
standards.
 Respond to any equipment alarms or problems by operating the shut-off switch as
needed.
 Fill the cooking machine with raw ingredients and measure the amount needed according
to corporate recipes and industry requirements.
 When putting together components and starting a fresh batch of products, pay attention to
printed instructions and recipes from the manufacturer.
 Remove the final product from the production line and move batches to the packing stage
of the process.
 Examine the size, shape, and sheen of each snack item to ensure that it complies with the
company's quality criteria.
 At the end of each shift, sanitize all supplies and mechanical parts, and clean
the workspace at the worker station according to business cleanliness
standards.

 Employees benefits and compensation.

PTO refers to days or weeks when you can take time away from work while
still being paid your usual salary. Typically, you earn a certain amount of PTO
for every day or week that you work. Employees often choose to save up their
PTO days and use them for a lengthy vacation in the summer or around the
holidays.
Holidays are a specific type of PTO. In addition to the most common holidays
(Thanksgiving, Christmas, etc.), your employer will likely decide on other
nationally recognized holidays which will serve as PTO for the entire team.
The goal of giving PTO on holidays is to allow employees (and the employer)
to spend quality time with loved ones.

 Capitalization

One thing is certain when it comes to the fruit shake business, if your drinks
are well – packaged, you will always attract customers cum sales and that will
sure translate to increase in revenue generation for the business.

We are well positioned to take on the available market in San Diego –

California and every city where our fruit shake drinks will be sold and we are
quite optimistic that we will meet our set target of generating enough profits
from our first six month of operation and grow the business and our clientele
base.
 We have been able to examine the fruit and vegetable processing industry, we
have analyzed our chances in the industry and we have been able to come up
with the following sales forecast. The sales projections are based on
information gathered on the field and some assumptions that are peculiar to
startups in San Diego – California.

 First Fiscal Year: $250,000

 Second Fiscal Year: $450,000
 Third Fiscal Year: $750,000


N.B: This projection was done based on what is obtainable in the industry and
with the assumption that there won’t be any major economic meltdown and
there won’t be any major competitor offering same products as we do within
same location. Please note that the above projection might be lower and at the
same time it might be higher.

 Organizational structure

 Chief Executive Officer (Owner)

 Plant Manager
 Human Resources and Admin Manager
 Merchandize Manager
 Sales and Marketing Manager
 Accountants/Cashiers
 Cleaners
 IV. Technical aspects

 Services

Olio Fruit Shake is a shop that sells freshly roasted premium shake and other beverages. The
drinks are created by trained employees who are familiar with the items and can provide
recommendations to customers. Inspirational Grounds carries a wide variety of coffee and
espresso-based beverages, as well as specialty drinks and bakery items. The Olio Fruit Shake
primary offering is a freshly roasted premium coffees with such varieties such as mocha, latte,
macchiato, cappuccino, americano, hot chocolate and brewed coffee. Complementing the coffee
our shop has an Italian style granular ice drink like a slushy but much denser in consistency, its
flavors are usually coffee or fruit based which is called Granita. We also offer specialty coffees
our primary product. Several unique blends will be micro roasted for daily serving or upon
customers request which will give our customers the variety they seek. Other blends and
decaffeinated coffee will be offered as well.

Rounding out the simple menu line will be pastries, like cookies and cakes. Olio Fruit Shake will
also offer its customers a variety of baked goods, including pastries, cookies, and cakes. Bread,
sandwiches, and buns for soup will also be secured.

 Property and Equipment

 1. Commercial Fruit Shake Machine

2. Automatic Drip Fruit Shake Maker

3. Industrial Grinder

4. Refrigeration System

5. Pumps and Containers

6. Toasters, Oven and Other Cooking Equipment

7. Freezers

8. Display Case

9. Cash Register

10. Shelves

11. Air Conditioner (Split air type)

Other Equipment:

 Sinks

 Dishwasher

 Plates

 Scales

 Thermometers

 Measuring spoons and timers

 Creamers

 Sugar pourers

 Condiment organizers

 Frothing pitchers
  Knock boxes

 Tampers

Supplies list will include:

 Disposable cups

 Disposable utensils

 Lids

 Cup sleeves

 Milk and creamer

 Straws and stirrers

 Napkins

 Coffee filters

 Cleaning supplies

 Sugar and other sweeteners

 Flavoring syrups

V. Marketing Aspects

 Target Market

When it comes to the sale of fruit shakes, there is indeed a wide range of available
customers. In essence, our target market can’t be restricted to just a group of people, but
all those who love fruit related drinks and those who would want to try them out.
We are in business to engage in wholesale distribution and to retail a wide variety of fruit
shakes to the following groups of people;
 Households
 Children
 Corporate Executives
 Sports Men and Women
 Students
 Tourists
 Everyone who resides in our target locations.

 Market Segmentation

 Manage costs, Olio Fruit Shake will use local raw materials and materials from nearby
suppliers, hire efficient personnel, and use solid planning to anticipate unanticipated
expenses. Look for service providers who can provide reliable after-sales support.
 Market segmentation, Olio Fruit Shake will ensure that our company's operations can
cater to a wide range of people's classes and ages, particularly those in our target markets.
Olio Fruit Shake thinks that as we cater to additional demographics, the number of
customers will increase, resulting in increased profit.
 Well-planned promotions, Olio Fruit Shake will ensure that the company is well-
represented by our beliefs, such as corporate social responsibility, eco-friendly, and
people-friendly operations; ethics, such as being culturally aware of fiestas, holidays, and
seasons; and practices.
 Continual improvement by adopting best practices from similar businesses and
technological advancements. Olio Fruit Shake is certain that by continuously improving,
our customers will expect new products and services, which will make them loyal. This
may, however, be used when Olio Fruit Shake is already established and growing, as
some technical developments are pricey and not yet appropriate for new enterprises like
Olio Fruit Shake.

 Marketing Strategy
 Despite the fact that our fruit shake company is a standard one with a wide range of
shakes that can favorably compete with other leading brands in the Bacoor, Cavite , we
will still go ahead to intensify publicity for all our products and brand.

Here are the platforms we intend leveraging on to promote and adverting in Olio Fruit
Shakes, Inc.;

 Place adverts on both print (community-based newspapers and magazines) and electronic
media platforms
 Sponsor relevant community programs.
 Leverage on the internet and social media platforms like Instagram, Facebook, twitter, et
al to promote our brand
 Install our billboards in strategic locations all around major cities
 Engage in roadshows from time to time in targeted communities
 Distribute our fliers and handbills in target areas
 Position our Flexi Banners at strategic positions in the location where we intend getting
customers to start patronizing our products.
 Ensure that all our staff members wear our customized clothes, and all our official cars
and distribution vans are customized and well branded.

Pricing Strategy

Generally, the prize for fruit shakes and similar products are affordable hence there is no
need to employ any detailed strategies when it comes to pricing.

In view of that, our prices will conform to what is obtainable in the industry but will
ensure that within the first 6 to 12 months, our products are sold a little bit below average
industry prices. We have put in place business strategies that will help us run on low
profits for a period of 6 months; it is a way of encouraging people to buy into our brands.
 Payment Options

The payment policy adopted by Olio® Fruit Shakes, Inc. is all inclusive because we are
quite aware that different customers prefer different payment options as it suits them but
at the same time, we will ensure that we abide by the financial rules and regulation of the
Bacoor Cavite of America.
Here are the payment options that Olio® Fruit Shakes, Inc. will make available to her
clients;

o Payment with cash

o Payment via credit cards/Point of Sale Machines (POS Machines)
o Payment via online bank transfer
o Payment via check
o Payment via mobile money transfer
In view of the above, we have chosen banking platforms that will enable our clients make
payment for the purchase of our fruit shakes drinks without any stress on their part. Our
bank account numbers will be made available on our website and promotional materials
to clients who may want to deposit cash or make online transfer for our fruit shakes.

 Promotional Strategy

Advertising

Post Consistently on social media - You'll want to maintain your brand's consistency and
make sure that every post can be recognized right away. Other than that, keep in mind
that you only have a brief window of time on social media to grab someone's attention.

Personal Selling
Use Live Video- Live video feels authentic, making it a powerful marketing tool. You
can connect with fans and viewers in real time without having to produce anything or
follow a script (although writing down a few talking topics in advance can be beneficial).
When utilizing applications like Facebook Live for the first time, most individuals feel a
bit self-conscious, but usually after a few tries, you'll feel more at ease and it will come
naturally to you. And keep in mind that when you go offline while recording a live video
on Facebook or Instagram, it still available for others to watch afterwards.

Internet Marketing

Use Influencers- Engage influencers While we're talking social media, employing
influencers to market your wine company is another smart move. Simply said, a social
media influencer is a person with a sphere of influence. Although usually associate the
most important influencers with those with 100,000 followers or more, even someone
with only half that number can promote your wine.
You can find influencers that meet your needs with platforms.

Use Micro-Influencers -Micro-influencers are different from traditional influencers in

that they don't have huge fan bases and aren't listed on influencer-focused websites like
Influential, but they can still be helpful to your brand. Micro-influencers are social media
users who actively promote the products they care about while having as few as 2,000
followers.

Events

Events can speak to more specialized affinity groups than superstars because they have
fewer followers and are less expensive to deal with. They also frequently have high
engagement rates because their followers are so devoted to them.
  Sales Strategy

Before deciding where to launch Olio® Fruit Shakes, Inc. and also which flavor of fruit shakes
to produce, we conducted an extensive market survey and feasibility studies. This was done to
ensure that we would be able to successfully penetrate the existing market in the cities where we
plan to position our company.

Because we have access to in-depth information and data, we were able to structure our company
in such a way that it will enable us to attract the number of customers that we want to attract at
any given time and also ensure that our products will be able to favorably compete with other
leading brands in San Diego – California and throughout the entire Bacoor Cavite of America.

In order to assist us in developing marketing strategies that will assist us in achieving our
business goal of winning a larger percentage of the available market in San Diego – California
and throughout the Bacoor Cavite of America, we hired professionals who have a good
understanding of the fruit and vegetable processing industry. These professionals can be found
throughout the Bacoor Cavite of America.

In conclusion, the following strategy for sales and marketing will be used by Olio® Fruit Shakes,
Inc. in order to sell our extensive variety of frozen yogurt flavors:

Sending out introductory letters to residents and other stakeholders in San Diego, California, as
well as in other places across the Bacoor Cavite of America, will serve as the means by which
our fruit shake brand will be presented. Have a party to celebrate the launch of our company so
that we can attract the attention of locals, who will be our primary customers.

Promote our wares by doing occasional roadshows in the communities that are most relevant to
our audience. We will promote our goods through the newspapers and television and radio
stations that serve our town.

Place advertisements for our company and our wares in the yellow pages (local directories)

 Use the internet as a medium for the promotion of our fruit shake drink businesses.
 Direct marketing and sales activities should be undertaken.
 Promote word-of-mouth marketing as a kind of advertising (referrals)
  Threats and opportunities

We have competition from well-established enterprises making fruit shakes in Bacoor

Cavite, and there are sure to be more entrepreneurs who begin similar businesses in the
same area. Naturally, they will compete with us for the given market share. Unfavorable
government policies and, of course, economic slump, pose yet another danger.

 Strategic alliances

Olio Fruit Shakes, Inc.is established with the aim of maximizing profits in the fruit and vegetable
processing industry in the Bacoor, Cavite and we are going to ensure that we do all it takes to
sell our wide range of fruit shakes to a wide range of customers.

Olio Fruit Shakes, Inc. will generate income by selling the following products;

 Selling different flavors of fruit shakes

 Training, Advisory and Consultancy Services

 Selling Franchise

VI. Financial Aspects

 Financial assumptions

Funds Needed sources

50, 000, 000 BDO
2,000, 000 LAND BANK
1, 000,000 BPI PERSONAL LOAN
TOTAL 53, 000,000
START UP COSTS AMOUNT
Insurance 400,000
Licenses and Permit 100,000
Architectural Design 2,000, 000
Equipment 5, 000,000
Construction 30,000,000
Office Supplies 5,000,000
Estimated Taxes 300, 000
Starting Inventory 10, 000, 000
Unanticipated Expenses 100, 000
OTHER 100, 000
TOTAL 53, 000,000

Budget assumptions

 Forecast income statements, balance sheet, cash flow statements and capital expenditure
budgets for each year of our business.
 For the first year of our business, we include monthly or quarterly financial projections.
After the first year is recorded, quarterly or yearly projections will suffice for the next 4-
5 years.
 We make sure there are no discrepancies between our predictions and funding requests.
Any underlying assumptions in our estimates can be clarified with our assistance.
 Our financial data will be the subject of an analysis by one of our experts. Charts and
graphs can be used to provide a visual picture of this analysis, together with ratio and
trend analysis.
 VII. Socio economic aspects

 Contribution to the Philippine economy

A company's long-term success depends on several factors, including the number and quality of
its devoted consumers, the expertise and dedication of their workers, the success of their
investment plan, and the organization of the company itself. It won't be long until a company
folds if it lacks all of these elements.

After Fruit Shakes, Inc. is up and operating, one of our primary objectives will be to ensure its
continued viability through internal cash flow rather than the injection of external financing. We
understand that selling our fruit smoothie at a discount from the going rate in the market is a
great approach to win over customers, and we are willing to put up with a smaller profit margin
in the short term in order to do so.

VIII. Conclusion

Olio Fruit Shakes, Inc. will create a strong foundation and put in place proper structures and
procedures to guarantee the health and safety of all employees. We have a strong emphasis
on training and retraining our employees as part of our corporate culture, which is meant to
propel our firm to new heights.

We are confident that if we implement these changes, we will attract and keep the most
talented people in our field, who will be more than willing to work hard to help us realize our
vision for the company.