Mission and vision of Imtiaz super store

MISSION of Imtiaz store

“We will make our unmatched services available to all major cities of Pakistan and beyond. We
will strive for continuous improvement in our processes, services and offerings by using the most
advanced tools and technology wherever possible to retain customers for life.”

Vision of Imtiaz store

To be recognized as the best value provider ever.

Philosophy of Imtiaz store

To put all our efforts in providing best value to all our partners, stake holders, customers and
society at large

Value Statement of Imtiaz store

We Choose For Others What We Choose For Ourselves
Imtiaz Super Store Introduction and its Business Processes
Back in the early 1960s, Hakim Khan Abbasi opened up a general store in Karachi's
Baghdadabad neighborhood. He named the shop after his son, Imtiaz and always focused on
establishing strong relationships with customers. Since that time, the neighborhood store has
been expanding into a retail chain that operates multiple outlets throughout the port city. Imtiaz
Abbasi, the son after whom the store has been named and who took the reins of the Company
from his father after completing his higher education, met with Research. The following
transcript is based on key takeaways from that exchange.
Given its persevering business success and rapid expansion, Imtiaz Super Stores have been the
focus of many a case study by students of business administration. Successive reports on the
Company have attempted to identify the unique selling proposition that has led to the success of
this retail chain. But, Imtiaz Abbasi, the owner of the Company, contends that the strategy is
simple: “Since the first day that I started working with my father, we have always laid the most
stress on inculcating and developing strong relationships with our customers. If you respect your
patrons, consider their needs and priorities as sacrosanct and always persevere to surpass their
expectations; your business will grow leaps and bounds," he explained. Abbasi said that it is this
consideration that led the neighborhood store to introduce its first innovation back in 1971. At
that time, the Imtiaz Store became the first retail outlet to process and package rice, wheat flour,
pulses, spices and grains for its customers. “All others were selling straight out of gunny bags by
the kilogram and customers had to take the products home and clean each of these themselves.
So, we brought convenience to grocery shopping by cleaning the products for them and also by
packaging them in manageable quantities. A few years later, the store innovated again, this time
offering home delivery to customers. "At first there was one employee who went around to the
houses of customers in the neighboring area. They would send over a shopping list and he would
load the stuff on a truck and deliver it to their homes and offices," explained Abbasi. By now that
truck has been replaced by a number of delivery vans that collectively deliver to locations all
over Karachi.
Imtiaz is the biggest retail chain storming in business with massive sales and a customer base,
backed with 12000+ employees, 700K+ loyal customers across 11 cities in Pakistan and 25
stores located in Karachi, Lahore, Islamabad, Faisalabad, Gujranwala, Sialkot, Bahawalpur,
Gujrat, Sargodha, Vehari, and Peshawar.
Imtiaz is providing a one-stop solution that offers, 52000+ products, holding 10,000+ brands
along with the best prices and promotional deals for its customer base; we feel honored to serve.
Over 250,000 shoppers visit our branches each day, while simultaneously building a close
relationship with our 85,000 growing unique clients, Imtiaz secured a position that most retailers
dream to acquire.
At Imtiaz, we provide flexible timings allowing customers to shop more conveniently in a safe
and secure environment. Our Imtiaz Mega, Imtiaz Super Market, and Imtiaz Xpress facilities
allow customers to find Imtiaz as the ultimate one-stop-shop under one roof

Logo of Imtiaz store

The initial logo of Imtiaz had a shopping trolley, which was a trademark of Imtiaz’s phenomenal
retail chain embodying the initial mission and vision statement to offer customers with the best
services. This logo was however changed in 2020, as the #NEWONE, a persona reflected in its
revamped emblem. The symbols in the logo represent its new vision and mission including; Star
– embracing change and excellence, Happy Customer – valuing customer and stakeholders, Tick
– righteous business ethics, and an Arch – symbolizing strength and support. Alongside, the
symbols, Imtiaz has been embedded representing it as a complete home store with three different
formats; Imtiaz Mega, Imtiaz Super Market, and Imtiaz Xpress.
Brands of Imtiaz store
We exclusively hold a strong footprint as a retail giant creating influential brands that are iconic
across Pakistan.
The brands add value in every day lives, giving people a reason to smile.

Sabiha’s brand
is an inception of Imtiaz and the vision is to revive the intermix culture of Pakistan; it’s people,
art & artisans. We serve in presenting the best fusion of indigenous traditions and edgy
international fashion at an affordable price. Sabiha’s is fashion-centric apparel of ready to wear
clothing line for contemporary women.

Biros
Easy Cooking Oats
From decades Imtiaz has kept its customers’ best interest as a priority. Imtiaz has added another
brand “Brio’s-The Easy Cooking Oats”, into its private label brands. A high fiber & protein
breakfast with packaging that protects nutritional values and taste following International
Standard packaging. With attributes to maintain good digestive health.
Poonam by Imtiaz
Since 1998, Poonam brand is associated with Imtiaz that plays a vital role in providing high
degree of trust and credibility. Poonam has a wide variety of grocery products like Ponam
Spices, Herbs, Dry Fruits, Pulses, Rice and other product range that comes in good handy
packaging

Fresh Choice By Imtiaz

Imtiaz has a wide range of brands amongst which Fresh Choice is exceptional in its own identity.
Arsenal for a variety of delicious food including a wide range of exotic cuisines Fresh Choice is
not just limited to households but is also extensively used by top-notch restaurants.
Ensuring low prices
As the customer base for the retail store expanded, the senior management realized backward
integration would be vital to maintain the Company's competitive edge in terms of prices and
quality of products. Over the years, a rice mill and a flour mill have been added to the Company.
Manger said that "We also purchase the wheat, rice and all other fresh produce that is sold in our
stores directly from farmers," He added that this allows the Company to cutout as many as seven
different middle men and hence ensure that the commissions to these brokers are skipped and
retail prices remain low.

Supply Chain Management at Imtiaz Super Store

Supply chain management at Imtiaz super store comprises of the following sub-sections
 Procurement and Distribution
 Logistics Management
 Inventory Management
 Information management

Procurement and Distribution:

Imtiaz Super Store’s process of procurement involves reducing its purchasing costs as
far as possible so that it can offer best price to its customers. The company procures goods
directly from the manufacturers, bypassing all intermediaries. Imtiaz Super Store has distribution
centers. Imtiaz Super Store’s own warehousessupplies about 80% of the inventory. Each
distribution center is divided in different groups depending on the quantity of goods received.
The inventory turnover rate is very high, about once every week for most of the items.
Logistics Management:
This involves fast & responsive transportation system. Company owned trucks services the
stores. These dedicated trucks enable shipping of goods from distribution centers to the stores
within 2 days and replenish the store shelves thrice a week. The drivers hired are all very
experienced & their activities are tracked regularly. This allows the drivers to be aware of the
terms & conditions for safe exchange of Imtiaz Super Store property. For more efficiency,
finished goods are directly picked up from the manufacturing site of supplier, sorted out and
directly supplied to the stores. This system reduces handling &storage of finished goods,
virtually eliminating role of distribution centers & stores.

Inventory Management:
Considering the expansion of Imtiaz Super Store stores, it was essential to have a very good
communication system. Imtiaz Super Store ensures that unproductive inventory is as less as
possible, by allowing the stores to manage their own stocks, thereby reducing pack sizes across
many categories and timely price markdowns. Imtiaz Superstore makes full use of its IT
infrastructure to make more inventories available in case of items that customers wanted most,
while reducing overall inventory. By making use of Bar-coding, different processes like efficient
picking, receiving & proper inventory control of the products along with easy packing and
counting of the inventories was ensured. A Centralized inventory database allows the personnel
at the store to find out the level of inventories and location of each product at a given time. It
also shows the location of the product like distribution center or transit on the truck. When the
goods are unloaded at the store, the inventory system is immediately updated.

Information Management
In recent years, Imtiaz Group has achieved growth through an aggressive strategy for opening
new stores. While Supermarket sales are a major driver for this strategy, the company’s
warehouses had become burdened
by poor inventory visibility and control and limited data that compromised its decision making.
As an expanding business they required a modern IT platform that could consolidate their Retail
and warehousing operations and foster the planned pace of growth.
 No centralized access to inventory information & availability of proper sales data
 Inefficient stock monitoring & movement
 High transaction time at point of sale and system constraint to handle high footfall at
store
 Data existed in siloes at each branch & lead inaccurate inventory calculation
 Unmanageable data consolidation & audits
Benefits of this new system are as follows:
I Vend Retail
 was able to enhance key retail transaction performance at store &increased overall
employee efficiency
 Synchronized data transfers between Stores & enterprise ensured accuracy across Retail
chain
 Allowed to measure sales numbers better and track inventory stock levels efficiently
 Easy identification of slow moving inventories for improved purchasing decision-
making
“The benefits of our new Retail management system are splendid. We have full
control on what is being purchased, what is being sold, and what is available in the inventory.
Now we have obtained a fairly transparent view of store operations through process integration”

summary
a journey start from a small kiryana store and become a leading retail store of Pakistan with high
revenue as compared to its competitors. it has strengths like buying in bulks, offers products at
low price and attract more and more customer with customer relation management. It has also
some threats from its competitors like location but have many opportunities. Imtiaz super store
also surrounded by different external factors that are positively and negatively affecting its
activities