Assignment On

SRGB Bangladesh Limited

Submitted To
Dr. Muslima Zahan (ZMU)
Associate Professor

Submitted By
Group Name:
Name ID No:
Md. Shahariar Koushik 2225397660
Rafid Shahriar Pranto 2225381660
Hizbur Rabbi 2215406660
Adiba Nawar Chowdhury 2225392660

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Introduction:

An important industry that is gaining attention in Bangladesh is market research and consulting.

Determining marketing possibilities and issues, creating and assessing marketing concepts,

keeping track of performance, and comprehending the marketing process are all actions included

in market research. Both the business and the practice of assisting organizations in improving

their performance are referred to as management consulting. This is typically done through the

analysis of current company issues and the creation of improvement plans. Organizations engage

the services of management consultants for a variety of reasons, such as obtaining outside (and

ostensibly objective) advice, accessing the consultants' specialized knowledge, or simply as extra

temporary help during a one-time project where the hiring of more permanent employees is not

necessary. A student may have a fantastic opportunity to gain some of the most crucial and

useful skills through an internship with a management consulting and market research firm.

Market research and management consulting are relatively new industries in Bangladesh. Here,

we have a good mix of big and minor companies, although not many of the former. The business,

however, is growing every day. Each year, the overall revenue grows as well.

Company Overview:

SRG Bangladesh Limited (SRGB) was founded in 1987. Now it is considered as one of the top

research and consulting firm of Bangladesh. SRGB offers various services for their audience.

Some of them are professional services in management consulting, both qualitative and

quantitative analysis and research, project designing and management of the project, investment

feasibility and many more. Already SRG Bangladesh Limited (SRGB) delivered significant

amount of research and consultancy works done by them in national and international stages.

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From the aspects of innovation, brand positioning, idea generation, concept development, market

strategy and many more right now SRG Bangladesh Limited (SRGB) is leading the market in

research and business consulting. SRG Bangladesh Limited (SRGB), the top social and

development research organization in Bangladesh, has carried out numerous baseline surveys of

households and communities around the nation as well as impact evaluation studies and social

research on a variety of topics. Since the previous few years, SRG Bangladesh Limited (SRGB)

has been the only research company in Bangladesh conducting quarterly tracking studies on a

variety of social, political, and economic concerns. The consultants at SRG Bangladesh Limited

(SRGB) are skilled at evaluating difficulties that a company or intervention faces objectively and

coming up with suitable, practicable, and affordable solutions. As a consultancy, SRGB's job is

to make decisions that are knowledgeable, unbiased, realistic, and practical. SRGB approaches

each client relationship as a true collaboration, working "with" them rather than "for" them.

Instead of relying on formulaic answers, SRGB's strategy is built on hard-won expertise. SRGB

has gained a high degree of client satisfaction and dependability thanks to its unwavering

professionalism, unwavering honesty, and uncompromising perfection of service. Delivering

result-oriented consulting services has been synonymous with SRG Bangladesh Limited

(SRGB), whose professional integrity and service excellence have quickly established a good

reputation.

The total range of services from SRGB is delivered through three distinct operating divisions:

 Centre for Research & Management Consulting

 Centre for Continuing Professional Development

 Centre for Data Processing & Analysis

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Each of the three sites has an unrivaled intellectual and logistical resource base in the country.

Each of the centers is extremely professional, unrivaled in functional efficiency, and carefully set

up to offer plenty of room for future expansion and constant service quality improvement.

Services Offered by SRG Bangladesh Limited (SRGB)

In SRG Bangladesh Limited (SRGB) modern and practical services are provided. Here are some

of them:

 Management Consulting

 Development Consulting

 Business Consulting

 Market Research & Consulting

 Training & Capacity Building

Expertise of SRG Bangladesh Limited (SRGB)

SRG Bangladesh Limited (SRGB) focus on individual client and try to understand their demand

and requirements then based on that design their work style and activities. They focus on

independent analysis to satisfy the need of their customers. SRG Bangladesh Limited (SRGB) is

constantly looking for fresh concepts and evaluating how they could affect the business. SRG

Bangladesh Limited (SRGB) develops and puts into practice ground-breaking and avant-garde

solutions in close collaboration with their clients. For various projects, SRG Bangladesh Limited

(SRGB) chooses and employs various methodologies. As projects change, it also changes.

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Case on SRG Bangladesh Limited (SRGB) management problem

As we know that, right now in Bangladesh, we don’t have that much quality service provider on

the segment of market research and management consultancy firm. Research is not that much

popular in Bangladesh right now. And many sources are saying that those research firms which

are available currently in the market is not much more compatible in international market. They

are saying that they research with an international view. Also, saying that they are providing

interpretive and actionable results. The clients they have provided service can answer us proper

points about SRG Bangladesh Limited (SRGB) that if they are doing what they are saying. For

their Marketing research they have lots of service which they are offering to their customers.

Like Advertising Testing, Pricing Research, Name/Pack/Product Testing, Concept/Prototype

Testing, Promotions Research, Segmentation Studies and many more. As they are providing

variation segment services so, they need strong management to provide support and decide

things. If they fail to do that, their service quality will fall immediately. For Qualitative

Research, to ensure best possible service to SRGB’s clients, SRGB teams the best local

professional talents with solid international experience. Through internal and external training

programs, SRGB continually makes investments in the training and development of high-caliber

staff at all levels. SRGB provides skilled moderators/facilitators and executives who are aware of

both their own culture and the specifics of the market. To achieve consistently excellent quality

of work, qualitative research operations should be managed with strong central oversight.

extensive knowledge of the logistics involved in doing qualitative research in emerging and

developing markets, sensitive and extensive study of the data, along with useful suggestions.

SRG Bangladesh Limited (SRGB) have market and industry experience in Fast Moving

Consumer Goods (FMCG), Textile & Clothing, Telecommunications & ICT, Consumer

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Electronics, Financial Services, Professional Services, Hospitality Industry, Media &

Communication, Education, Health & Population and many more segments. As, they have

worked with so many industries and in markets so we can rely on their management. SRGB has

conducted extensive research in diverse sector, including the following

product categories/areas Foods (processed, snack, frozen), Hotels/Restaurants, Hot and Cold

Beverages, Finance & Insurance, Confectionery & Sweet Stuff, Banking Services, Infant Foods,

Travel and Tourism, Milk & Milk Products, Social Services/Products, Edible Oil & Oilseeds,

Hospital/Clinic, Personal Care Products, Fashion Jewelry, Cosmetic & Toiletries, Lifestyles,

Pharmaceuticals and many more. Their management are doing various works, which showing

that they have knowledge and also have the capability to do unorthodox works. For doing these

kinds of different works analytical skill need very high. Also, top management have to give

freedom to employees to bring success. As because many brains need to bring success in this

kind of organization who provides this much various services.

Some of their key clients are given below:

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SRGB has received the European Quality Award 2015 at Montreaux, Switzerland awarded by

European Business Assembly (EBA) and issued Quality License in accordance with the UK

Trade Marks Act 1994, The Great Britain and Northern Ireland Patent Office.

Now, the main management problem or issues are as they are providing a lot of different

services, so they have to deal with a lot of people and work. They have to be dynamic and also

analytical. Otherwise, they will fall in problem. So, their HR have to play a big role to recruit

employees for their organization. As because their work is little bit different from other

traditional office. If they can not find good workforce their service performance will decline and

that will bring loses to the organization. This is a big management problem. Also, another

problem is they need to train their recruited employees very effectively and also efficiently.

Otherwise, they will face problem instead of solving others problem. With these SRG

Bangladesh Limited (SRGB) facing some other problems.

 Existing Market Research Methodology

Overwhelming amount of data makes it difficult for SRGB to separate out from noise. Manually

scanning through the data is cumbersome and tough. Many existing techniques to juggle around

add to the challenge of getting the right data.

 Quality

The data being collected manually has a risk of being of poor quality in BD. Because data that

collected from (BANGLADESH BANK, BANGLADESH BUREAU OF STATISTICS,

MINISTRY OF FINANCE) are not totally reliable. When the collected data is of poor quality,

the insights into the mined data stands a high risk of being of bad quality as well.

 Research Outcomes (For clients)

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The expectations of clients are increasing due to the complex business dynamics. SRGB has 28

key clients and more than 50 others. Insightful strategic reports delivered within stipulated

timelines is becoming an increasing challenge for SRGB.

 Differentiate from your competitors

It's becoming an increasing challenge for a research firm like SRGB to demonstrate unique value

and novel contribution in Market Research approaches. The standard market research

methodologies followed by most of market research companies don't help them stand apart from

the crowd. Staying relevant with changing technology times is of prime concern now. With the

advent of BIG DATA and analytics, cutting edge techniques should be adopted by the market

research companies to stay ahead of the competitors like PRITI Reserch and consultancy, Somra

MBL Limited, QUERY etc.

Solution: Solution for these problems can be, Online Research is an integral part of secondary

research. Web data extraction is an essential component of online research. Automation of web

data extraction is becoming increasingly an inevitable necessity of the near future. Automation of

web data extraction can help save time and effort for the researchers. This has direct impact on

increasing the productivity of researchers and thereby increasing the overall output. In addition,

manual errors during extraction can be eliminated largely by automation.

Market researchers can focus more on providing strategic insights from the data extracted, which

would help their clients take business decisions in a better way. Market research companies can

easily differentiate themselves from the competition by providing faster, accurate and more

insightful information to their clients, thereby gaining a major competitive edge in the market

research space. Clients can also expect better insightful market research analysis, due to the

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bandwidth of market researcher freed from conducting repetitive mundane web extraction

activities.

To summarize, most of the top challenges faced by SRGB can be addressed and resolved

successfully by accurate and meaningful insights for analysis and survey to ensure accurate

results.

Limitations:

We faced some limitations while preparing this report. One of the major limitations was

the lack of information found online. The website of SRG Bangladesh does not have information

regarding the management of the company. Moreover, there aren’t many reports available online

that have been done on the company from where we could collect information. The lack of

information available online has prevented us from presenting the full scope of the report. We

also did not have enough time to visit SRG Bangladesh office and talk to them face to face in

order to gain more information due to the shortage of time. SRG Bangladesh does not provide

any online communication support to get in touch with them directly.

We have tried our best to present all the information we could find from the available

sources of information.

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 References

SRGB Bangladesh Limited. (n.d.). Retrieved October 31, 2022, from https://srgb.org/

SRG Bangladesh Limited - Directory of Market Research Companies. Market Research

Companies. (n.d.). Retrieved October 31, 2022, from https://www.market-research-

companies.in/Bangladesh/SRG-Bangladesh-Limited

SRGB corporate presentation. SRGB Bangladesh Limited. (n.d.). Retrieved October 31, 2022,

from https://srgb.org/srgb-corporate-presentation/

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