MY

FINAL
DELIVERY’

THE
DESIGNERS
BOOK.
GET READY

....
VERÒNICA
FUERTE
DESIGNER, ILLUSTRATOR,
CREATIVE DIRECTOR
After graduating from Elisava and Eina,
she gained experience in several design
studios. In 2007 she founded Hey,
which has grown steadily since achiev-
ing worldwide recognition. Verònica
believes in a multidisciplinary and
broad approach to design; she enjoys
limitless creativity, bold language, and a
forward-thinking perspective on what and a forward-thinking perspective on
they do and how what they do and how they create.
they create.Founder & Creative Direc-
tress at Hey Verònica Desde Barcelona desarrolla proyectos
is a designer, illustrator, international alrededor de todo el mundo, da igual
speaker and creative director from que sea para pequeñas startups o para
Barcelona. After graduating from grandes marcas como Google o shop-
Elisava and Eina, she gained experience pingmode Apple. Siempre lo hace con
in several design studios. In 2007 she pasión y con ese sello inconfundible, vi-
founded Hey, which has grown steadily talista y colorido, que lo impregna todo.
since achieving worldwide recognition.
Verònica believes in a multidisciplinary El trabajo de estudio lo combina otros
and broad approach to design; she en- proyectos en clave más personal, como
joys limitless creativity, bold language, espacio/tienda de Hey en el Raval o el
podcast Women at Work, dedicado a
la divulgación de referentes femeninas.
Mujer, emprendedora y creativa, así es
Verónica Fuerte, y así nos lo cuenta.

“Soy una persona que busca

la esencia. me gusta ser di-
recta en la vida. Y eso me lo
aplico al estilo también”
-Verònica Fuerte
MARIO
ESKENAZI
GRAPHIC DESIGNER AND
ARCHITECT
Mario Eskenazi was born in Córdo-
ba (Argentina), in 1945. He studied
architecture in his hometown and his
first job as a graphic designer was in the
design team of Canal 10 (Córdoba), in
the city of Córdoba, Argentina. With
the arrival of the military dictatorship
and after the closure of the television
station, he decided to move to Eu- Banco Sabadell and editorial design for
rope in 1971. He first worked as an Ediciones Paidós. The communicative
architect and teacher in Las Palmas power of his projects earned him the
(Gran Canaria) and finally settled in National Design Award in 2000
Barcelona. His first jobs were with
America Sanchez and Carlos Rolando.
He worked in advertising agencies
“Intento que cada tra-
and developed the corporate image
bajo sea nuevo”
of Banca Catalana, which gave him -Mario Eskenazi
some popularity. Already with several
regular clients, he decided to set up his
own studio in 1979. He has developed
corporate graphics for entities such as
AMERICA
SANCHEZ
PHOTOGRAPHER, TEACHER
& GRAPHIC DESIGNER
His real name is Juan Carlos Pérez Sán-
chez and he was born in Buenos Aires
(Argentina) in 1939. Self-taught, he
learnt from the so-called Swiss School
(International Typographic Style). After
working at the Agens advertising agen-
cy and some years working at different
agencies, he moved to Barcelona and
set up his own design studio. He has
also taught at the Eina Design and Art
School in Bar- celona since 1967. He is
responsible for the corporate branding
of renowned institutions and compa-
nies such as the Picasso Museum and
the National Theatre of Catalonia. He is
also responsible for the graphic brand-
ing of major events such as the logo for
the Barcelona 92 Olympic candidacy.
His style combines the rigorous design
of European tradition with popular
graphic art.
In 1992 he received the National De-
dad (Barcelona Gráfica) y en la historia
(Tresors gràfics). Por ser un buscador
nato que no se queda estancado y con-
forme en el trabajo de encargo y pedido
sino que desarrolla nuevas búsquedas
en su trabajo, fotografía, ilustración,
investigación gráfica arqueológica, etc.
Por despojarse de la técnica para sacar
fuera todo lo que lleva dentro. America
Sanchez lleva mucho, y saca mucho.
“Un alto funcionario de un
Ayuntamiento me pidió un
trabajo gratis en nombre de
Cultura”
-America Sanchez
sign Award and the Ciutat de Barce-
lona Award in 2001. He has also been
awarded the Laus Prize on six occa-
sions. His photographic work is in the
French National Library, the Museum
of Aurillac, the IVAM Centre Julio
Gonzalez and the Museum of Fine Arts
in Houston. And several of his graphic
works are in the Museum of Modern
Art in New York.
Diseñador gráfico, fotógrafo y peda-
gogo de la imagen, America Sanchez
es una toda una figura del diseño
en España, ilustrador sin ataduras,
totalmente libre y auténtico. Creador de
logotipos emblemáticos, de imágenes
corporativas, de imágenes míticas.
El jurado decidió otorgar un Premio
Gràffica 2013 a America Sanchez «por
su labor como divulgador por un lado
desde la docencia y por otro como in-
vestigador de formas gráficas en la ciu-
ENRÍC
JARDÍ
DESIGNER, ILLUSTRATOR,
CREATIVE DIRECTOR
Enric Jardí i Casany (Barcelona, 1924 -
1998) was a Spanish art critic, essayist
and historian. He was the father of the
graphic designer Enric Jardí (Barcelo-
na, 1964).
A lawyer by profession and doctor in
Law, he founded the Catalan Society
of Legal, Economic and Social Studies.
He wrote about fifty books on different
aspects of history: history in general,
biography (for example, those of Fran-
cesc Cambó, Manuel Folch i Torres,
Eugeni d’Ors, Enric Prat de la Riba,
Francesc Macià and Josep Puig i Cada-
falch), history of art and history of the
legal system. He also published articles
in magazines and newspapers such as
“No puedes ir invadiendo
países y poner las señal-
Miramar, Ariel, Serra d’Or, Avui and La
izaciones en Gótica”
Vanguardia. He was a member of the -Enríc Jardí
Royal Catalan Academy of Fine Arts of
St. George and received the Cross of St.
George.
FIRMA
DESIGN
IT’S ALL ABOUT THE BRAND
Firma is a design company started
out as two guys (and an intern) who
believed in a different way
of creating and building brands, work-
ing from a small office in Barcelona,
doing their thing, relentlessly and (for-
tunately) successfully, has now become
an independent agency in BCN- Mi-
ami-LA. The agency continues to bring
together more than 40 professionals
who also share the vision that com-
bining innovative processes, business
strategy and a creative perspective is
the secret to success when it comes to
brand challenges.
INDEPENDENT MINDS
MOVED BY ENTHUSIASM
Because we like to keep things interest-
ing, we are constantly looking for ways
to experiment and push boundaries.
This is the shared spirit behind our ini-
tiatives: Firmamento, Apart, and F de
Factory; created to explore and expand
our views.
We’re always on the lookout
for awesome people to join
our team.
-Firma
We remain true to our origins, working
hard to keep it real and personal with
our clients who we regard as partners.
Being an independent agency gives us
room to be honest and transparent in
our advice (no need for sugar-coating).
We believe that combining
innovative processes, busi-
ness strategy and a creative
perspective is the secret to
success when it comes to
brand challenges.
-Firma
REAL MULTIDISCIPLINARY
TEAMWORK
A killer mix of profiles (and we’re
talking both professional and personal-
ly), combined with a passion for what
we do and a healthy teamworking phi-
losophy, allow us to meet eye-to-eye the
challenges our clients bring; working
alongside them and helping push their
ideas further.
LO
SIENTO
A SMALL DESIGN STUDIO
FROM BARCELONA
In 2005, Borja Martinez founded the Lo
Siento studio on his own, from where
he began to develop various design and
art direction projects for
design and art direction projects for
clients such as Sandro Desii (Italian
pasta and ice-cream
Desii (Italian manufacturer of pasta
and ice cream with which the studio
was recognized with 2 LAUS awards for
its packaging design), The Pinker Tones
(The Pinker Tones
LAUS awards for the design of its pack-
aging), The Pinker Tones (electronic
music group), Txoco (gastronomy),
The Pinker Tones (electronic music
group), The Pinker Tones (electronic
music group)
(electronic music group), Txoco (gas-
tronomy), Roca (sanitary ware),
El Bulli (gastronomy), Macaco (mu-
sician) Easyled (lighting company),
identity projects. The most character-
istic feature of LoSiento’s work is its
physical and material approach to the
graphic solutions, giving
material approach to graphic solutions,
resulting in a design in which the
graphic and the industrial coexist in a
industrial coexist, in a constant search
for alliances with artisanal processes.
The important thing for us is
to continue exploring par-
Triticum allel commercial jobs that
come to study. We con-
(awarded with a silver Laus in 2013),
Acción Cultural Española AC / E, sider LO SIENTO not just
as a graphic design studio
DHUB Museu del Disseny, Caixa Fo-
rum, Museo Picasso, Dauro, Blanca De dedicated to external com-
los Pirineos missioned works but as a
(awarded with a silver Laus in 2013), laboratory and workshop of
and Audi among many others. ideas. We care about doing
In 2010, LoSiento was awarded by the
research into new ways of
FAD (Fomento de las Artes Decorati-
telling and expressing new
things.
vas) with the Gran Laus award for the
-Borja Martinez
project
Gran Laus award for the project
“Empo” (osteopathy clinic for which
he developed a unique handmade
polyhedral
unique handcrafted polyhedral typog-
raphy)
In 2014, Borja Martinez is nominated
to be part of the FAD assembly.
Nowadays, LoSiento gathers a team of 6
professionals and continues to work on
projects in the fields of
projects in the fields of corporate de-
sign, packaging, restoration or exhibi-
tion design.
exhibition design.
The studio is particularly interested in
dealing entirely with identity projects.
MUCHO
DESIGN
GRAPHIC AND MOTION
DESIGN COMPANY
In just a few years, Mucho has expand-
ed rapidly in size and ambition. Origi-
nally a Catalan practice formed by two
schoolfriends, it is now an international
practice with offices in five countries
across two continents. Close friends
Marc Català and Pablo Juncadella
collaborated for several years, found-
ing Mucho in Barcelona in 2003, to be
joined by Tilman Solé in 2010. In 2013
they hooked up with John Dowling
(Newark) and Rob Duncan (San Fran-
cisco) of Anglo-American design team
Duncan Dowling. The Mucho hexa-
gram was completed by Paris-based
Loran Stosskopf, who became the sixth
partner in early 2014. The partnership
also has satellite offices in Berlin, New
York and London.
The Mucho network has its roots in
the late 1990s, when Solé, Juncadella,
Català and Duncan left college, and
The Mucho partners describe their
approach to graphic design as ‘ideas-
based’, but there is a level of visual
fastidiousness and typographic detail
that distinguishes their work from that
of other branding agencies. Alongside
robust commercial work for interna-
tional clients there is an editorial design
thread, from the Observer redesign of
the early 2000s to Stosskopf ’s continu-
ing art direction for French weekly
Télérama.
BRAND STRATEGY:
Dowling, a few years out of university, Meaning makes brands. Powerful ideas “We were interested in
started work at Pentagram. do not come out of the blue. Creativity working internationally, to
By 2000, four of them were working follows strategy as this follows analysis. learn from different cultures
for Pentagram in London: Català and Mucho approaches branding by aiming and to know how design
Juncadella as part of the team led by at the core of any human endeavor: its behaves globally. We had
Fernando Gutiérrez while Dowling values. Our ultimate objective is always international clients. But you
and Duncan worked for John Rush- the same: to align brand values, teams, really need people in those
worth. Stosskopf joined Pentagram’s communication, context and business places to stay active. So the
London office in 2001, leaving to work model. answer is sharing.”
for Wallpaper* in 2003, the year that -Marc Català.
Duncan left for the United States. Solé,
who knew Juncadella and Català from
Eina, is the sole Mucho partner who
has never worked for Pentagram.
At their Typographic Circle talk in
May 2014, each partner presented an
example of his own work, followed by
an example from one of the other five,
which gave a good idea of the range of
work and clients that they tackle, and
their underlying friendship and good
humour.
The relatively new technologies of
video conferencing (via Skype) and
long-distance file-sharing (via services
such as Dropbox and WeTransfer) have
made their transcontinental collabora-
tions and conferences possible in a way
hardly imaginable a decade ago.
FOLCH
DESIGN
BARCELONA-BASED DESIGN
AGENCY
Folch is a Barcelona-based design agen-
cy founded in 2004 by Albert Folch.
The studio works with national and
international clients across multiple
disciplines including brand identities,
naming, print, editorial and publishing,
websites and digital platforms as well as
content creation, creative direction in
production, audio visual and photog-
raphy. Folch’s approach is defined by its
engagement with all stages of any given
project, from concepts to final form
participating actively in art direction
and content editing. This diverse ap-
proach set the foundations for two new I see graphic design as the
editorial adventures that launched in profession I’ve chosen and
2011: Odiseo publication and Eldorado that brings me happiness,
experience. stability and the ability to
manage my own time.
-Albert Folch
ALEX
TROCHUT
ARTIST, GRAPHIC
DESIGNER, ILLUSTRATOR
Alex Trochut was born in 1981 in
Barcelona, Spain. After completing
his studies at Elisava Escola Superior
de Disseny, Alex established his own
design studio in Barcelo- na before
relocating to New York City. Through
his design, illustration and typographic
practice he has developed an intuitive
way of working that has resulted in his
expressi- ve visual style.
For Alex, typography functions on
two hierarchical levels. First, there is
the image of the word we see; reading
comes secondary. As a designer, Alex
focuses on the potential of language
as a visual medium, pushing language
to its limits so that seeing and reading
become the same action and text and
image become one unified expression.
Mixing styles and genres and drawing
equally from pop culture, street culture,
fashion and music, Alex has created
design, illustration and typography for
a diverse range
of clients: Nike, Adidas, The Rolling
Stones, Katy Perry, BBC, Coca-Cola,
Pepsi, The Guardian, The New York
Times, Time Magazine and many
others. Alex’s work has been interna-
tionally recognized, appearing in ex-
hibitions and publications worldwide.
He has given talks and been honored
by the Art Directors Club––including
being named a 2008 Young Gun––the
Type Directors Club, Creative Review,
Cannes, Clio and D&AD among others.
His monograph, More Is More, ex-
plores his working methodologies and
influen- ces and was published in 2011.
Alex currently lives and works in
Brooklyn.
“Entiendo al diseñador
como un actor, que debe in-
terpretar un guión, poniendo
su corazón en el papel”.
-Alex Trochut
ASTRID
STRAVO
DESIGNER, CREATIVE
DIRECTOR AND EDUCATOR
Astrid Stavro (born Astrid Chris-
tina Antonia Stravo di Santarosa y
Marone-Cinzano on 2 April 1972) is
an Italian graphic designer based in
London.
Born in Trieste,[1] she grew up in the
city of Madrid, Spain, where she spent
a lot of time in a pressing plant where
her father worked. Sta- vro also spent a
large portion of her childhood reading
literature classics, everything from
Borges to Paul Auster to Aldous Huxley
to Ray- mond Carver to John Berger,
“all these authors have been my first
and best teachers and this is why I now
love to write about design.”[2] Sta- vro
studied philosophy and literature at
Boston University. “I guess this ‘inquis-
itive’ approach still informs my work
and the process behind it,” she explains.
[3] Stavro wasn’t introduced to graphic
design until the 80’s, where she visited
a friend who “had every single issue of
Fabien Baron’s Interview magazine.” “I
had never
seen anything like Interview before my
friend,
a Londoner, told me that what I was
looking at was called ‘graphic de-
sign’.”[4] From seeing Interview mag-
azine, Stavro’s love for graphic design
had awakened and helped her to land
her first design job in a small three-per-
son stu- dio in Madrid when she
returned from Boston, “I heard they
were looking for designers and I turned
up saying something like: ‘I don’t have
a portfolio but I learn really fast’.”[5]
She studied graphic design at Central
Saint Martins College of Art & Design,
graduating in 2000.[6] She then went
Royal College of Art, London, where
she graduated with a Master of Arts.
“Los diseñadores pensamos
con los ojos”
-Astrid Stravo
MIGUEL
MILÀ
INDUSTRIAL AND INTERIOR
DESIGNER, INVENTOR
Born in Barcelona into an aristocratic
family related to the artistic field (his
uncle Pedro Milá Camps commissioned
Gaudí to build the fa- mous Casa Milá,
known as La Pedrera), Miguel Milá
began working as an interior designer
in the family studio that his brother
Alfonso Milá shared with Federico
Correa.
It was the 1950s, a time of autarchy and
constant crisis, when hardly anyone
knew what industrial design was. Milá’s
youthful curiosity introduced him to
the world of material experimentation,
leaving aside his architectural studies in
favor of more useful craftsmanship. It
would be three years before he founded
Trabajos Molestos or TRAMO, to-
gether with his two architect friends,
Francisco Ribas Barangé and Eduardo
Pérez Ulibarri, a company focused on
the design and produc- tion of interior
in Spain, the ADI-FAD, was born out
of such discussions and was foun- ded
together with André Ricard, Antonio
de Moragas, Oriol Bohigas and Rafael
Marquina, among others. Since its
creation, the group has been dedicated
to promoting Spanish design abroad
and Miguel Milá became president be-
tween 1974 and 1984.
Miguel Milá has played a fundamental
role in the history of modern Catalan
design. His work has been based on
bringing tradition up to date: several
of his pieces have outlived the circum-
stances in which they were produced
and maintain their validity today,
“Yo quiero hacer cosas
simples, emocionar con lo
simple”
-Miguel Milà
furniture. From here would emer- ge
the first versions of the TMC lamp
(1958) and the TMM lamp (1961),
two timeless classi- cs that continue to
influence generations of the present.
At the beginning of the 21st century,
Milá founded his own interior design
studio, preserving his processes and
perfecting his te- chnique: “I’m actually
a pre-industrial designer. I feel more
comfortable with those technical proce-
dures that allow me to correct mistakes,
experiment during the process and
control it as much as possible. This
also explains my pre- ference for noble
materials that know how to age”.
Outside the workshop, Miguel Milá
participated in meetings with architects
and designers whe- re he discussed the
aesthetics and architectu- ral modernity
of Barcelona.
The first industrial design association
ANTONI
AROLA
INTERIOR AND INDUSTRIAL
DESIGNER
Antoni Arola was born in Tarragona in
1960 and currently lives in Barcelona.
He studied at the Eina school in Barce-
lona, in 1984 he began his professional
career at Estudio Lievore y Pensi, and
later at AD Associate Designers. In
1994 he founded Estudi Antoni Arola.
His projects touch very diverse fields:
lighting projects for various publishers 2003, four times with a Silver Delta
such as Santa&Cole, Vibia, Viabizzuno, Award and in 2012 with a Red Dot
furniture pieces, perfume packaging, Design Award.
interior design projects and ephemeral
installations. La relación luz y espacio
He combines his professional career es fundamental, por eso es
with teaching, workshops, artistic ex-
tan difícil que la iluminación
perimen- tation and lighting research.
en el exterior sea cálida y
humana. Pienso en pasado,
His work has been shown in solo and
presente y futuro… Intento
group exhibitions in cities such as la atemporalidad.
Barcelona, Madrid, Milan, London, -Antoni Arola
Mexico, New York and Tokyo.
Among other awards he has been
awarded the National Design Award
ANDRE
RICARD
PIONEER OF SPANISH
INDUSTRIAL DESIGN
André Ricard has been a pioneer and a
champion of industrial design in Spain,
and he has contributed definitely to
both the institutional and professional
development of this discipline. He has
been President of the ADI-FAD (De-
sign Association of the Fad), Founding
President of the ADP (Association of
Professional Designers), Vice-president
of the ICSID (International Council
of Design), Vice-president of the BCD
(Barcelona Design Centre), Member of
the Faculty of the Art Center ( Switzer- Jordi and Academic of the Barcelona
land), Head of Department of Product Royal Academy of Arts and Sciences.
Design in the Barcelona Eina design
school as well as Patron of its Founda- His projects have aimed to improve the
tion and also President of Design for function of a great variety of every-
the World (NGO of design). day objects. Since 1963 his packaging
designs for Antonio Puig Perfumes
At present he is Honorary Patron of the have been particularly outstanding and
Loewe Foundation, Member of Honour prolific . His works for the Olympic
of the Royal Academy of Fine Arts Sant movement must also be highlighted,
especially the Torch for the 1992 Barce-
lona Olympic Games and the Crucible
for the Olympic Flame in the Musée
Olympique in Lausanne (Switzerland).
In his role as promoter of the profes-
sion at a national and international
level, as well as writer and teacher, he
stands out for his ethical conception of
design linked directly to the improve-
ment of usefulness.

“El objeto es la huella del

hombre”
-Andre Ricard
NANI
MARQUINA
INDUSTRIAL DESIGNER &
TEACHER
Elena Marquina, known as Nani Mar-
quina, was born in Barcelona in 1952.
After studying Industrial Design at the
Massana School in her hometown, she
began her professional career at the
Sellés-Marquina architecture studio in
1973. In 1984 he made his first carpets
and, two years later, he decided to ded-
icate himself exclusively to this field of
design, forming the company Nanimar-
quina. In 1988 some of his creations
were already exported to countries such
as Germany and Japan. A year later,
one of her collections was selected by
the New York Museum of Modern Art “Necesitamos recuperar el
(MoMA). Since 2006 Nani Marquina valor de lo hecho a mano”
is president of ADP (Association of - Elena Marquina
Professional Designers).
BENDITA
GLORIA
GRAPHIC DESIGN OFFICE
BASED IN BARCELONA
Bendita Gloria is a studio formed by
Alba Rosell and Santi Fuster. Their
work jumps between different areas on
a regular basis, although it is in identity
and editorial where they have devel-
oped their most relevant projects. Alba
and Santi have been trying since 2007
to immerse themselves in the mor-
phology, the syntax and above all, the
semantics of graphic design.

“Me gusta explicar el diseño

como un lenguaje”
- Santi Fuster
PRACTICA
DESIGN
GRAPHIC DESIGN STUDIO
FROM BARCELONA
We are a full-service design studio with
offices in Barcelona and New York.

We believe that design – no matter how

it’s created – is both an intellectual and
an emotional process. Our approach
aims to balance the two ends of the
spectrum: analytical, contextual, yet
intuitive and expressive. We also believe
that design – no matter how it’s situated
in the comparative landscape – needs
to belong uniquely to the organizations
that help shape the work.

We strive to craft compelling visual

stories for all projects and media, from
art direction, creative direction, visual
identity, digital platforms, printed
matters, packaging, to environmental
graphics.

“Pràctica does not have a

style, but it follows a pro-
cess”
-Anna Berbiela
THE
OTHERS
BARCELONA-BASED DESIGN
AGENCY
They are a (creative) (digital) (ani-
mation) production studio born in
Barcelona, raised by the World. We
(visualise) & (materialise) all your
creative needs.

They believe in storytelling, people and

unconventionality.

They create (branding), put things in

(motion), & aspire (innovation). Catch
us on the other side. We’re not like the
others.

“Who do we want to be” and

“What do we want to do” are
on the menu almost every
day
-The Others
DOMESTIC DATA
STREAMERS
BARCELONA-BASED DESIGN
AGENCY
Domestic Data Streamers was founded
the 28th of September of 2013 with a
simple idea: That the world couldn’t be
understood without numbers, but it
wouldn’t be understood with numbers
alone. They believe that any meaningful
interchange of information between
people needs to carry emotions, experi-
ences to create knowledge or change.

Since then they have had the chance

to bring this idea all over the world,
from schools to prisons, from churches
to corporate headquarters, even in the
United Nations General Assembly.
They combine the ancient power of
storytelling with data to create partic-
ipatory projects that build community
and educate, to craft campaigns that
communicate, products that truly con-
nect and exhibitions that make people
feel and think with more empathy. Since 2018, we have a Social Impact Di-
vision focused on putting all these tools
in service of societal challenges such
as inequality, radicalization, poverty
or the climate crisis. They partner with
organizations who are already working
in tackling these challenges to help
them create a better understanding or
raise awareness of the issues, translate
complex realities or spread their inter-
nal knowledge.

We were born in Barcelona

but we’ve worked in more
than 22 countries
-Domestic Data Streamers
ALBERT
ROMAGOSA
GRAPHIC DESIGN &
CREATIVE DIRECTOR
Studio Albert Romagosa, founded on
early 2014, is a full-service graphic
design and creative direction office
operating from barcelona to the world.
Our work focuses on the values of
the product or brand, starting with a
tailored analysis of the clients needs
and finishing with an exquisite visual
formalization.
The studio works for all kind of clients
across a wide range of disciplines devel-
oping visual identities, brand strategies,
websites, art direction, printed design,
books, magazines, naming, communi-
cation collateral and many more.
Studio Albert Romagosa’s work has universities. He also guides the design
been published in several prestigious of periodicals project in the masters in
books and magazines such as it’s nice editorial design at elisava.
that, this is paper, étapes france, index Member of the presidential board of
book and thames & hudson. adg-fad (art directors and graphic de-
Aside to running the office, albert gives signers association) between 2015 and
lectures and teaches at different design 2018, albert has been chairman at the
adg laus awards in 2016 and 2017.

“I understand design as a
logical concatenation of
thoughts that culminate ul-
timately with an appropriate
formalization. My classes
focus on the accompani-
ment and experience of the
student through learning by
doing.“
-Albert Romagosa
JAVIER
MARISCAL
SPANISH ARTIST AND
DESIGNER
Francisco Javier Errando Mariscal
(born 9 February 1950) better known
as Javier Mariscal is a Spanish artist
and designer whose work has spanned
a wide range of mediums, ranging
from painting and sculpture to interior
design and landscaping. He was born in
February 1950 in the city of Valencia,
Spain, into a family of eleven brothers
and sisters. Since 1970, he has been
living and working in Barcelona.
Mariscal’s artistic language is synthetic,
with few strokes and a great deal of
expressiveness. He started studying at
Colegio El Pilar in Valencia. After that
he studied design at the Elisava School
in Barcelona, but he soon left to learn
directly in his environment and follow
his own creative impulses. His first
steps were in underground comics,
a task that he soon combined with illus-
tration, sculpture, graphic design and
Barcelona 1992 Olympic Games. The
mascot was the centre of great contro-
versy because of its vanguard image,
but Cobi is now recognised as the most
profitable mascot in the history of the
modern games.[citation needed] He
later created the cartoon series The
Cobi Troupe.
He opened the Estudio Mariscal in
1989 and has collaborated in several
projects with designers and architects
such as Arata Isozaki, Alfredo Arribas,
Fernando Salas, Fernando Amat and
Pepe Cortés. His most notable works
include the visual identities for the
Swedish social democratic party.
“Me defino como dibujante
-Javier Mariscal
interior design.
In 1979, he designed the Bar Cel Ona
logo, a work that would make him
popular. The following year, he opened
the first bar in Valencia designed by
Mariscal, together with Fernando Salas,
the Duplex, for which he designed one
of his most famous pieces, the Duplex
stool, an authentic icon of the 1980s. In
1981, his work as a furniture designer
led him to participate in the exhibition
Memphis, an International Style, in
Milan. In 1987, he gave an exhibition at
the Centre Georges Pompidou in Paris
and participated in the Documenta de
Kassel.
Throughout the 1980s, he designed
several textile collections for Marieta
and Tráfico de Modas and exhibited at
the Vinçon salon in Barcelona. In 1989,
Cobi was chosen as the mascot for the
RAUL
GOÑI
TEACHER, DESIGNER AND
ART DIRECTOR
Interdisciplinary designer and PhD
researcher at the University of Lisbon
Faculty of Architecture and Design.

Creator of the publicprotestposter.org

platform for the democratization of
design and mediation between stake-
holders. In June 2020 he completed the
interdisciplinary Master specialized in
design research at Elisava (MUDIC).
She has been teaching since 2007 in
various schools of Art and Design
teaching subjects related to the world of
the project.
He combines his activity with the
organization of the only free festival
of border design in Europe, curating
and exploring the limits of design with
other creative disciplines.
In his professional career he has won
several awards, starting with several
Carta Blanca scholarships from FAD,
the Young Guns of the Art Directors
Club New York, several Laus and Gran
Laus in Graphic Design and Visual
Communication as well as several gold-
en lions at the Cannes Festival, Golden
Suns at the San Sebastian Festival, Clio
awards and The Cup.
‘El neoliberalismo solo
permite a las marcas que
se expresen a través de los
soportes clásicos. Si pegas
un cartel te pueden denun-
ciar’’
-Raul Goñi
FRANCESC
RIBOT
GRAPHIC AND PACKAGING
DESIGNER
Professor of the Degree in Design and
the Master in Packaging Design.
A graduate in design from the Eina
School, he combines his professional
work in visual brand identity consul-
tancy with teaching and research.
In the professional field, he has more
than 25 years of experience in graphic
design consultancy in the service and
consumer sectors. In the academic
field, he has been a professor in dif-
ferent schools, currently at the Elisava
School, he is head of the Graphic
Design area, professor of the Degree
in Design and professor of the Master
in Packaging. In the field of research,
he holds a PhD from the University
“I conceive and develope
Brands and Packs that
of Southampton, in a project that
creatively cater to the real
evaluates the mimetic behaviors of the needs of both companies
corporate visual identity of products, and institutions”.
companies and institutions. -Francesc Ribot
XAVI
ROCA
GRAPHIC DESIGNER AND
TEACHER
Born in Barcelona and graduated in
Graphic Design at EINA school. After
some time in Enric Aguilera’s studio, he
takes part in the team lead by Fernando
Gutiérrez and Pablo Martín in GRA-
FICA. Nowadays he is the creative di-
rector of RUN together with Eva Balart
and Estefanía Aragüés.
RUN is a graphic design studio that fo-
cuses on corporate identity, packaging,
communication and editorial design
for people, institutions and brands. He
has developed numerous packaging
projects in the sector of gastronomy
and design for clients like Casa Cacao,
Rocambolesc, Grupo Tragaluz or Isist
Atelier. Xavi combines his professional
work with teaching in ELISAVA where
he has taught classes in the areas of “Combino mi trabajo en
projects, corporate identity and pack- RUN con la docencia en
aging. Elisava.”
-Xavi Roca
JAVIER
JAÉN
GRAPHIC DESIGNER AND
ILLUSTRATOR
Javier Jaén (Barcelona, 1983) is a young
creative whose work encompasses the
world of graphic design and illustration
alike.
As a child, he was especially attracted
to the audiovisual world, radio, televi-
sion, advertising and journalism. And
although he liked to handle pencils, he
was not one of those kids who ‘knew
how to draw’ and spent hours making
comics or cartoons. Eventually, he
passed high school to enroll in art high
school. That’s where he got the bug and
started studying graphic design.
At present, Javier Jaén is a reference.
The work he develops in the publishing
world is of a very high level. His way
of telling stories graphically is brilliant
and direct.
In the development of his illustrations
cia lleva a cabo talleres y conferencias.
Es miembro del prestigioso AGI desde
2015 y Premio Gràffica 2010.
Her work has been recognized by The
Society of Illustrators (Illustrators
55, 56), American Illustration (AI33,
AI34), Print magazine (New Visu-
al Artist 2013) and Premio Junceda
(2013).
He has participated in exhibitions in
New York, London, El Salvador, Tallin,
Rome and Barcelona.
“En EEUU no contratan a
un ilustrador para que haga
‘una cosa bonita’; quieren a
alguien que piense”
-Javier Jaén
he uses drawing, photography and ty-
pography equally. His stories are ironic
and with double meanings and almost
never go unnoticed.
Javier Jaén draws from the best surreal-
ist tradition but also from creators such
as Isidro Ferrer, Christopher Niemann,
Patrick Thomas, Daniel Gil, Brossa,
Max Ernst, Enric Jardí, Mikel Jaso,
Peret, Pep Carrió, Jennifer Daniel...
Over the years he has become one of
Spain’s most international illustrators.
From Barcelona, he has worked for
The New York Times, The New Yorker,
The Washington Post, Time, Harvard
University, National Geographic, El
País, Penguin Random House, Vueling
Airlines and UNESCO, among others.
Javier ha sido profesor en el Istituto
Europeo di Design, IED y con frecuen-
HOPE
U
LUV
IT.