An immersive

experience
"New generations are less capable
of understanding iconography
in their original versions".

“It is therefore necessary for

museums to open themselves
to alternative projects that
complement the original
paintings".
LAURENCE DE CARS
Director of the Louvre Museum
#TECHNOLOGY
Technology makes it possible
to bring together images of
Goya's most important
paintings from the world´s
major museums. That would be
very difficult to achieve in a
conventional exhibition today.

This is key and decisive in

#INGOYA.
#INGOYA incorporates a sophisticated system
that combines multi-screen image projection of
the highest quality via up to 35 state-of-the-art
laser projectors and surround sound.

The high-resolution images, together with the

surround sound, turn the staging into a truly
immersive experience.
WHICH AUDIENCE ARE
WE TARGETING?
To All Audiences

To admire art without being an expert.

To learn while enjoying the experience.

Art as entertainment.
WHY

IS IT DIFFERENT?
#INGOYA connects with new audiences
and generations through three key concepts:

INNOVATION, INMERSION and CREATIVITY.

INNOVATION
because it is a new way of
showing Goya's paintings,
always respecting his
creativity.
IMMERSION
because visitors get immersed with all
their senses in the narrative universe of
the painter.
CREATIVITY
because we have created the first
and unic visual experience around
the life and work of Goya, in the
language of the new generations.
# THE ROOMS
https://vimeo.com/771648603
DIDACTIC ROOM
The didactic room is the first
contact with the master, where
we show the essential keys to
understand his painting.
His portraits, his engravings,
his vision of women, his social criticism ...
And a chronogram that reflects his life and
the time in which he lived.
EMOTIONAL ROOM
https://vimeo.com/771964077/18a734d35d
In the emotional room the public attends an exhibition
of Goya's best works projected on large screens,
accompanied by a soundtrack composed by an exquisite
selection of classical music and classical Spanish music.

The public walks through Goya's work as if they were immersed in it.
THE SHOP
Elegantly designed, we find
a collection of objects conceived by the same
creative team that generated the exhibition.
 Museums and Institutions

Museo Nacional del Prado, Madrid The Metropolitan Museum of Art, New York
Royal Academy of Fine Arts Los Angeles County Museum of Art, LACMA
de San Fernando, Madrid
The J. Paul Getty Museum, Los Angeles
Goya Museum, Zaragoza
Museum of Fine Arts, Boston
Lázaro Galdiano Museum, Madrid
Kimball Art Museum, Fort Worth
Fundación March, Madrid
The Minneapolis Institute of Art, Mia
National Gallery, London
Davison Art Center
Hispanic Society of America,
New York Sammlung Pinakotek, Munich
National Gallery of Art, Rijksmuseum, Amsterdam
Washington DC Marqués de la Romana private collection
Louvre Museum,Paris Getty Images
#INGOYA TOUR
 #INGOYA premiered in Granada in March 2021 with major
restrictions due to the pandemic.

• Then travelled to Madrid from October 2021 to January 2022 and then to
Valencia.
• Accumulating more than 100,000 visitors in a period of uncertainty due
to the COVID 19 health crisis.
• In 2023 it will start its international tour through Europe, Asia and
Latin America.
And the revenues come from:

•Ticketing
•Merchandising
•Sponsorships
•Private events for brands and companies

#INGOYA is replicable in several cities at the

same time, which exponentially increases its
commercial interest.
#TEAM

Yolanda Juan Jorge

Bergareche
Director
Producer with more than 20 years
of experience in the
audiovisu al and cultural
m a n a g e m e n t sector. She has
held management positions in
companies such as Antena 3
Televisión, Endemol, Molinare
and Telson, where she was
General Manager. She has also
been CE O of Madrid Arte y
Cultura, MACSA, a c t u a l M a d
r i d D e s t i n o belonging to
Madrid City Council.
Delcan
Creative director
Prestigious audiovisual artist
based in Los Angeles for over 20
years. Among his most notable
recent works are the design of
audiovisuals and screens for the
Emmy Gala, the conception of
the audiovisuals and stage
graphics for the last U2 or
Aerosmith tour.
Calvo
Post-production
Member of the ACADEMY OF
CINEMA and of the prestigious
VISUAL E F F E C T S S O C I E T Y
American. Nominated for a GOYA for
"HABLE CON
ELLA" (Pedro Almodóvar) and its c r e
d i t t i o n t i t i e s f o r RED LIGHTS
(Rodrigo Cortés) have been featured
in the NEW YORK TIMES
INTERNATIONAL.
After stints at MOLINARE and
TELSON, he founded MAD PIX and
has recently opened his boutique
CHELSEA22.
#TEAM

Mario
Isabel Alfonso
Gosálvez
Oliart Mardones
Musical Director Institutional relations
Producer
Winner of the XX P r e m i n i Professional with more than
oRe inaS offiaaDeve l Music producer and editor, with 20 years of experience in the
o p m e n t a l Composition more than 20 years of
audiovisual sector, who
Prize 2002, he has received experience in cultural
management and audiovisual
has been Managing
important commissions from
production, who formed, under Director of Globomedia in
various corporations. His
the direction of M a r g a r i t a Spain and CEO of
works have been performed
Cavestany Bastida, the first Promofilm in Latin
by the Orquesta de Radio
department of investment in Art America. He is an architect
Televisión Española, Orquesta in BANIF and has been from the UPM, and holds an
Sinfónica de Madrid, general secretary of the Executive MBA from IE and
American Wind Symphony Fundación Colegio Libre de
a Master in Digital Business
Orchestra, Orquesta Eméritos Universitarios in the
from ISDI.
Filarmonía de España or the first two years of its creation.
Orquesta Ciudad de Alcalá.
An immersive
experience

THANK YOU :)