Table 1.

Country Preselection Matrix

WEIGHT USA CANADA

FACTORS
0-1 Rating Subtotal Rating
1.Economic Factors
1.1 Exports 0.4 4 2 2.75
1.2 Imports 0.6 2 1 4.5
1.3 Free Trade Agreements 0.5 5 3 5
1.4 Doing Business 0.65 4 3 3.5
1.5 Currency 0.6 5 3 3
2. Geographic and demographic factors
2.1 Climate 0.4 3 1 3
2.2 Means of transport 0.3 4 1 4
2.3 Geographic distance 0.5 3 2 3
2.4 Level of income 0.5 5 3 3.5
3. Culture
3.1 Education 0.15 4 0.6 3.5
3.2 Religion 0.2 4 0.8 2.5
4. Political factors
4.1 type of government 0.8 3 2.4 3.75
5. Technology forces
5.1 Internet or Innovation 0.4 5 2 3.5
6. Competitive factors 0.5 4.5 2.25 3.75
TOTAL 25
Rating (1 = being very bad, 5 = being very good)

Selected Country
on Matrix

CANADA NETHERLANDS
Subtotal Rating Subtotal

1 2.75 1
3 3.00 2
3 4 2
2 5 3
2 5 3

1 5 2
1 5 2
2 5 3
2 4 2

0.525 5 0.75
0.5 3 0.6

3 4 3.2

1.4 5 2
1.875 4 2
23 28