Professional Documents
Culture Documents
Observe the trend on the current situation in each of the elements of the general environment.
Then think of a new business idea suitable for that trend or current situation.
Example: Socio-cultural environment: people are health conscious, so a business idea is an
organic restaurant.
Political People vote whoever is familiar, Being a source of accurate information about
regardless of the candidates’ merits each candidate, Political consultation
Legal People find it difficult to reach out to An agency as middle-man between the
professionals regarding legal services common people and firms
Economic People often look for imported goods Stalls filled with local products in various
first instead of local products locations
Socio-cultural Aspiring artists are seldom given a Organizing galleries, showcases, auction of
platform to showcase their work artworks from less known artists
Technological Riding public transportation often Mobile app that allows users to purchase and
requires exact amount for payment store digital tickets for public transportation.
This app could use location services to
determine the user's location and suggest the
appropriate fare for their trip. Additionally,
the app could include a feature that allows
users to quickly and easily report any issues
or concerns.