ACTIVELY BLACK

ABOUT-US PAGE

"WE AREN'T ASKING FOR A SEAT AT THE TABLE ANYMORE.

WE ARE BUILDING OUR OWN TABLE"

~LANNY SMITH, FOUNDER

WHO WE ARE

ACTIVELY BLACK IS A BLACK OWNED ENTITY CREATED BY FORMER PROFESSIONAL BASKETBALL PLAYER
LANNY SMITH. ACTIVELY BLACK WAS CREATED WITH THE INPUT AND ADVICE FROM FRIENDS WHO HAVE
EXPERIENCE AT THE HIGHEST LEVELS WITH NIKE, ADIDAS, JORDAN BRAND ETC..

WE SAW A VOID IN REPRESENTATION AND INVESTMENT BACK INTO THE COMMUNITIES WHOSE
CULTURE CREATES THE COOL FACTOR FOR THOSE GIANT BRANDS.

THIS IS A PREMIUM ATHLEISURE AND SPORTS APPAREL BRAND DESIGNED BY US, FOR US. THIS IS A
MISSION BASED BRAND WITH THE GOAL TO RE-INVEST BACK INTO OUR COMMUNITIES AND TO
IMPROVE THE MENTAL HEALTH AND PHYSICAL FITNESS OF THE BLACK COMMUNITY. FOR THE
MOVEMENT TO CONTINUE, WE HAVE TO BE ABLE TO KEEP MOVING.

WHY

THE OWNERSHIP, EXECUTIVE AND DECISION MAKING POSITIONS OF EXISTING BRANDS HAVE
SHAMEFULLY BEEN MISSING THE VERY CULTURE THAT THEY HAVE PROFITED FROM. OUR COOLNESS,
OUR TALENTS, OUR CREATIVITY HAVE BEEN MINED AND EXPLOITED WITHOUT CARE FOR OUR BLACK
LIVES.

FOR TOO LONG WE HAVE ASKED FOR A SEAT AT THE TABLE AND BEEN IGNORED. SO WE DECIDED TO
BUILD OUR OWN TABLE.

OUR COMMUNITIES RANK THE HIGHEST IN DIABETES, HYPERTENSION, AND OBESITY. OUR
COMMUNITIES LACK EQUAL ACCESS TO HEALTHY FOOD OPTIONS AND NUTRITIONAL EDUCATION. WE
CAN BRING ATTENTION AND CHANGE TO THESE ISSUES THAT AFFECT OUR PEOPLE.

WE MUST BE ACTIVE IN OUR OWN HEALTH AND FITNESS, AND ACTIVE IN THE BUILDING UP OF OUR
OWN COMMUNITIES. THERE IS NO ONE COMING TO SAVE US. THERE IS NO MORE TIME TO BE PASSIVE.
WE ARE ACTIVELY BLACK.

HOW

WE WILL CALL ON THE TALENTS OF BLACK BROTHERS AND SISTERS IN THE AREAS OF DESIGN,
BRANDING, MARKETING, PHOTOGRAPHY/VIDEOGRAPHY, E-COMMERCE AND MORE TO PROVIDE THE
HIGHEST QUALITY PRODUCTS AND SERVICE. WE WILL UTILIZE THE PROCEEDS FROM THE SALES OF OUR
PRODUCTS TO DONATE AND INVEST INTO PROGRAMS THAT DIRECTLY ADDRESS:

1. HEALTHIER FOOD OPTIONS IN BLACK COMMUNITIES AND NUTRITIONAL EDUCATION SO WE CAN EAT
BETTER

2. PHYSICAL TRAINING AND EXERCISE SO THAT WE CAN HAVE STRONGER, HEALTHIER AND MORE FIT
BODIES

3. MENTAL HEALTH IN THE BLACK COMMUNITY

4. SOCIAL JUSTICE INITIATIVES

5. HBCU ATHLETICS
THE DOLLARS SPENT WITH OUR BRAND WILL EMPLOY OUR PEOPLE AND BE RE-INVESTED INTO OUR
COMMUNITIES.