INFOMERCIAL

EVALUATION
ASSESSMENT

Manuel "Manny" Villar Campaign

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2010 Presidential Elections
AARON B. ZULUETA

"One day I'm gonna make

the onions cry"
FRANCIS IAN P. SALAZAR

"People say nothing is

impossible, but I do
nothing everyday"
WHY IS THIS PARTICULAR SCENE CHOSEN FOR THE
INFOMERCIAL?
This scene was chosen because it shows how Manny
Villar interacts with the poor people. He grew up in a
poor family and environment that is why the infomercial
was focused on people who are affected by poverty.
OTHER THAN THE CAMERA ANGLE SHOTS, WHAT CREATIVE
TECHNIQUES WERE EMPLOYED TO CATCH VIEWERS' ATTENTION?
The creative techniques that were employed to catch the viewers’
attention are the use of ear-catching melody applied to the easy to
learn lyrics of the campaign jingle. They also showed poor families
to tell the viewers that Manny Villar empathizes with them because
he also experienced the same thing when he was young.
WHAT IS THE PURPOSE OF THE INFOMERCIAL?
The purpose of the infomercial of Manny Villar is to
endorse, promote, and capture the hearts of the voters.
This infomercial also promoted his platforms and
advocacies for his presidential campaign.
WHO IS ITS INTENDED AUDIENCE? WAS IT AT ALL SUCCESSFUL AT TARGETING
ITS INTENDED AUDIENCE? WHAT ADJUSTMENTS/OTHER WAYS COULD BE DONE
TO MAKE IT BETTER?
The intended audience of the infomercial are the Filipino voters.
Although Manny Villar did not win the Presidential Election, the
infomercial is successful because it caught the heart of the Filipino
voters who wanted to support him. In addition, the campaign jingle
was still remembered up to this day. The adjustment that could be
done to make it better is to also show his projects and programs for
the people in other sectors, not only for the people who are affected
by poverty.
WHAT VALUES CAN THE AUDIENCE DERIVE FROM IT?
The values that can be derived from it are integrity and
honesty in serving other people. It also showed that being poor
does not hinder a person from achieving his dreams and help
those who are in need.
THANK YOU