A Fundamental

Guide to Real
Estate Brokerage

1
 The real estate industry continues to grow persistently
and the number of real estate brokers is increasing
at a rapid rate. Of course, real estate brokers want
to succeed in their career and etch their name in the
pillars of the industry. To be an established broker,
keeping up with trends and career improvement are
necessary; more so, one should know how to put his
best feet forward constantly.

Introduction There are innumerable ways to be an effective real

estate professional. Hoppler believes that with proper
knowledge and practice, every broker can establish
himself in the industry.

We have come up with a go-to eBook that contains real

estate broker tips. From understanding the profession
to career dos and don’ts, this eBook is for brokers who
want to grow in their career.

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 Understand the Profession ............ 4

Be a better broker . . . . . . . . . . . . 10

Make the most of technology . . . . . . . . . . . . 17

Maintain a good relationship . . . . . . . . . . . . 23

Content with clients

See real estate brokers in the . . . . . . . . . . . . 31

eyes of clients

Maintain a healthy relationship . . . . . . . . . . . . 35

with other brokers

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 Understand the Profession
...
For real estate brokers to appreciate the profession and its significance,
they must understand it first. Know why it is a high-end profession, identify
the kinds of properties you can focus on and how much you can earn, and
learn how to be a real estate broker in the Philippines.

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UNDERSTAND THE PROFESSION

Real Estate Broker:

A High-End Profession
Real estate brokers assist property buyers and owners with their
needs. More and more people flock to the industry for it pays well.
When a deal is closed, you get a commission that can range up to
millions.

People from different industries consider the real estate broker job
as a high-end profession due to these four factors:

1. It is not only a profession; it is a business

Real estate brokers work for homeowners or developers.
Nonetheless, it is as if you have your own brokerage business. You
manage properties and earn when the deals you work on become
successful. You earn based on how well you close deals.

2. You manage your own time

It is possible that you will work even before or after the regular office
hours; however, it is your discretion when to meet with clients or if
you would agree to their preferred meeting schedules or not.

3. You determine your earnings

How much you earn is dependent on how many deals you close – #BrokerTip
and there is no limit to your success. With the right connections,
mindsets, and work style, you definitely can earn more. Discipline is the bridge
4. Earn while building relationships
between goals and
In the real estate business, you need to constantly build and maintain accomplishment
relationships; thus, the more people you know – and vice versa –
your chances of closing more future deals increases. Networking is
important in a business.

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UNDERSTAND THE PROFESSION

How much does a Real

Estate Broker Earn?
Real estate brokers get 2.5% to 5% commission on every sold
property. The percentage of the commission depends on the selling
price of a property.

When it comes to brokers’ fee for residential and commercial spaces

for rent, an equivalent of a one-month rent will be their share for
a one-year lease. As a common practice, every subsequent lease
or renewal for another year by the same client will give the broker
another 50% of the one-month rental. Sometimes, when a contract
is good for five years, the broker will get an equivalent of one-month
rental per year.

Brokers can work in reputable brokerage firms and get a monthly

salary aside from their commissions. They can also work as
freelancers and their earning would solely depend on commissions. #BrokerTip

Be assertive,
Not aggressive.

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 UNDERSTAND THE PROFESSION

Facets of Real Estate that

Brokers can specialize in
Here are ten prominent facets in the real estate industry that brokers
can specialize in:

• Residential Brokerage

• Commercial Brokerage

• Farm and Land Brokerage

• Real Estate Appraisal

• Land Development

• Pre-Selling

• Urban Planning
#BrokerTip
• International Real Estate
Never doubt that you are
valuable and powerful and • Green Construction
deserving of every chance and
opportunity in the world. • Renovation

read full article here

7
UNDERSTAND THE PROFESSION

How to be a Real Estate Broker in the Philippines

Republic Act 9646, also known as the Real Estate Service Act (RESA), requires real estate practitioners in the Philippines to take a
licensure examination. Section 12 of RA 9646 states that,

“Every applicant seeking to be registered and licensed as a real estate service practitioner, except a real estate salesperson, shall
undergo an examination as provided for in this Act. Examinations for the practice of real estate service in the Philippines shall be
given by the Board (Professional Regulatory Board of Real Estate Service) at least once every year in such places and dates as the
Commission may designate”.

Follow these steps to be a licensed real estate broker in the Philippines:

Step 1 Step 2 Step 3

Be eligible to take the Complete the application Take and pass the Real Estate
licensure examination with Professional Regulatory Broker Licensure Exam

read full article here

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 “
“
Strive not to be a success,
but rather to be a value.
-Albert Einstein

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 Be a Better Broker
...
Learn how to improve the way you handle yourself and the inevitable
situations you can be in. From personal practical tips to guides on how to
solve common real estate problems, we have a list of articles that can be
of help to you.

10
BE A BETTER BROKER

10 Skills Real Estate

Brokers Need to Develop
To be an effective real estate broker, one must be equipped with the right knowledge gained through education,
the proper attitude towards people, and commendable work ethics and skills.

These ten skills can help you become a successful real estate broker:

1. Verbal Communication 5. Salesmanship 9. Time Management and Goal Setting

When dealing with clients, you must be You are responsible for the satisfaction of As a real estate broker, you have to take
able to converse well. Eloquence plays a the needs of your clients. It entails going note that your knowledge in the business
major part in the life a broker. You must be the extra mile to ensure that a sale is and your time are crucial. It is important
engaging but not aggressive, persuasive possible. You should put the interests of to map out and plot how you are going
but credible, and informative. In addition, your clients above you. to utilize your time by maximizing your
clarity is important in the effectiveness of knowledge and other skills to gain results.
verbal communication. 6.Problem Solving
This skill requires precise timing and 10. Leadership
2. Written Communication sound judgment for it to be successful. A good leader does not see limitations
When you plan to present your proposal Identification of what the problem is and but possibilities. Successful leaders know
in writing, you have to do it clearly and its root, assessment of options pertaining how to inspire and motivate people, kill
excellently. Proofread your work before to solutions and their application help tension, and get tasks done efficiently.
sending it to your client. solve a problem accurately.

3. Presentation
Presentations often set the direction
of a transaction. Be specific with what
you want to say to avoid confusion and
misunderstanding.
4. Negotiation
Persuasion is useful. When you learn
the art of negotiation, you can influence
and persuade clients to make or accept
reasonable proposals and offers.
7. Adaptability
Being a broker, you will meet up with many
clients. You must know how to adapt to
situations, environment, and people. #BrokerTip
8. Empathy Willingness to learn
Selling should not be the main motivation. goes a long way.
During the process of negotiation, you
must be able to pinpoint how you can
selflessly assist a client.

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BE A BETTER BROKER

6 Common Problems Real

Estate Brokers Encounter
and How to Solve Them
In sales transactions, there are inevitable problems. Real estate brokers face challenges that affect their productivity.

Here are six problems real estate brokers encounter and how to solve them:

1. The improper pricing of property 5. Emotional sellers

There will be homeowners who will overprice their property
and it can be due to inexperience. Determine the true market
value and provide statistics to your clients. Compare the price
of the property with listings in the same location; consider its
size and other factors that could affect its value.
2. Few to no inquiries
Learn how to expand your network to guarantee an increase
in the number of inquiries you get. Be active on social and
establish an online presence to expand your network that will
lead to inquiries.
Sellers typically experience an emotional rollercoaster while in
the process of home selling. Do not let emotions be a roadblock.
Being professional is important, but it won’t hurt to be there for
your clients every step of the process.
6. Co-brokers who are hard to work with
The real estate industry is a collaborative industry. When faced
with toxic co-brokers it is ideal and beneficial to keep your cool
always. Learn how to evaluate the circumstances and try to
understand first before you lose your temper.

3. Unrealistic demands from buyers

Provide facts, figures, and statistics to address the concerns of
buyers. Explain the condition of the prospect property and the
trend in the market to help them make their demands realistic.

4. A request to reduce commission

Sometimes it is better to just simply walk away If a seller is #BrokerTip
uncooperative and is asking for a decrease in commission. When you’re selling
Nonetheless, sellers would be reluctant to ask for an adjustment
in commission if a broker is undeniably diligent and has an think like a buyer.
impeccable marketing plan and strategies to sell the property.

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 BE A BETTER BROKER

4 Tips to Help Freelance Real Estate

Brokers Effectively Set Goals
Despite not being an employee of a real estate company, freelance
brokers must set goals to increase the possibility of a successful
career.

Follow these four tips on how to set goals effectively as a freelance

real estate broker:

1. Simplify your goals

List down all your goals and simplify them; be straightforward. As
you set goals, ask yourself why you would want to achieve them, and
then decide whether a specific goal is long-term or short-term.

2. Determine what motivates you

Your visions should inspire your goals. Set goals that are motivated
by the future that you would want to have.

3. Be realistic
It is important that every goal is achievable; otherwise, you will only
be frustrated. Your ideas should not serve as a roadblock to paralyze
#BrokerTip
you from reaching your goals just because they are too farfetched.

Change the plan, 4. Set a timeline

but never the goal. Set a deadline for each goal and assign key dates. A timeline creates
a sense of urgency. It will help you decide which paths you should
be taking, the people you should be meeting, and activities that you
should be attending.

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BE A BETTER BROKER

How to Make Effective

Viewings that Will Help
Brokers Close a Deal
A property viewing is an • Make a list of the requirements of your
opportunity to promote a clients
property to clients personally.
It also gives an opportunity to • Create a viewing list
know more about the specific
needs of clients. • Schedule a viewing

This checklist can guide you • Do your research

before the actual viewing:
• Do ocular visits before the actual viewing

• Orient your driver

• Be in smart casual attire

• Wear comfortable yet stylish shoes

• Bring water and light snacks

• Avoid doing hard sell

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BE A BETTER BROKER

How to Identify a Serious Property

Buyer and a Window Shopper
Consider these questions when dealing with clients to see if they
really are serious buyers:

1. What type of property is your client looking for?

What type of house are they looking for? How many bedrooms do
they need? Do they need a pool? Be specific with your questions so
you can narrow down the choices.

2. Is your client pre-approved?

Clients, who are preapproved, are clearly serious about buying. This
way, you will also their budget. Knowing their financial situation is a
good indicator that they are serious buyers.

3. Is your client a first time homebuyer?

You need to gauge how much your clients know about the buying
process for expectations management. Clients need to be educated
about the realities of purchasing properties.

4. Is your client ready to meet a couple of times?

This is a real decisive factor. Serious buyers appreciate appointments #BrokerTip
and viewings. Agreeing to meet several times reveal that they want to
proceed with the transaction. If they are not ready to meet, nurture
Consistency is an asset.
them until they are ready.

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 “
“ Don’t be satisfied with stories,
how things have gone with others,
Unfold your own myth.
-Rumi

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 Make the Most of Technology
...
Technology, when used appropriately, can do wonders. Today, the real
estate industry utilizes online tools and apps to get things done fast
and easier – and real estate brokers should keep up with the fast-paced
technology.

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MAKE THE MOST OF TECHNOLOGY

15 Must-Read Real Estate Books

for Brokers and Agents
To expand your storehouse of knowledge Real Estate Law in the Philippines The Plan-As-You-Go Business Plan
about being a broker and the industry, by Atty. Denny Milligan by Tim Berry
read these books:
The Real Estate Service Act of the Become Your Own Boss in 12 Months;
Philippines A Month-by-Month Guide to a Business
by Atty. Ariel Martinez That Works by Melinda Emerson

Your First Year in Real Estate Deliver the Unexpected

by Dirk Zeller by Richard Robbins

The Millionaire Real Estate Agent: It’s Drive by Daniel Pink

Not About the Money… It’s About Being
the Best You Can Be! Little Red Book of Selling
by Gary Keller by Jeffrey Giltomer

Sell with Soul: The Smart Agent’s Guide The Power of Focus
to an Extraordinary Career in Real by Mark Victor Hansen
Estate by Jennifer Allan

The One Minute Sales Person

Trust Agents: Using the Web to Build
by Spencer Johnson
Influence, Improve Reputation, and
Earn Trust
The E-Myth Revisited: Why Most Small
by Chris Brogan and Julien Smith
Businesses Don’t Work and What to Do
About It by Michael Gerber
Endless Referrals
by Bob Burg
read full article here

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MAKE THE MOST OF TECHNOLOGY

Top 12 Free Photography

Apps for Real Estate
Property listings with great photos • Snapseed
attract more potential clients. Of course,
you have a mobile phone; use it to take • Panorama 360
photos of the houses you manage.
Download these apps to shoot and edit • Fisheye
your photos like a pro.
• VSCO

• Instagram

• Camera 360

• Frametastic

• PicCollage

• Kanvas

• PS Express #BrokerTip
Make use of
• Fotor
technology
• Photography Tutorial

read full article here

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MAKE THE MOST OF TECHNOLOGY

4 Risks of an Outdated Real

Estate Listing
Posting your listings on property portals does not instantly guarantee success. If you have several listings,
regularly updating them is essential.

You do not want property seekers to set aside your listings due it outdated details. Consider these four risks to
encourage you to start updating your listings regularly:

1. You might confuse potential clients 4. You risk losing money

Property viewers want the most relevant and up-to- By not updating your listings, your chances of closing
date information, and by regularly updating your a deal decreases. Do not disappoint your potential
listings, you assure every potential client that their clients for it could hinder a possible sale.
need for reliable property information is a priority.

2. You will not get many property viewers

Search engines prefer regularly updated listings;
hence, they often get included in search results. If you
do not routinely update your listings, you might miss
potential clients by not appearing on top of search
engine results pages.

3. Your credibility is on the line #BrokerTip

Updated listings somehow affirm your credibility. No Find a way around your limitation.
one wants to inquire about a property only to find out
that it is no longer available. Protect your credibility
and do not let an outdated listing negatively affect how
potential clients perceive you and your service.

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MAKE THE MOST OF TECHNOLOGY

10 Best Real Estate CRM

Software Options for Brokers
Professionals understand that the • Kumita by Hoppler
abundance of clients does not essentially
connote a successful career or business. • Placester
In the real estate industry, due to its
dynamics and trends, brokers often • PropertyBase
encounter difficulty in managing clients.
Nowadays, real estate professionals • Brivity
and companies take advantage of a
Customer Relationship Management • BoomTown
(CRM) system to keep track of the
progress of their career and business. A • ReferralMaker
CRM system is more than just a database
to store contact details; it is an ideal
• Wise Agent
assistant to effectively manage clients
and transactions and automate sales
• Market Leader
and marketing tasks.

These are the real estate CRM software • TopProducer

options that you should try:
• RealtyJuggler

read full article here

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 “
“ Setting goals is the first step in
turning the invisible into visible
-Tony Robbins

22
 Maintain a Good Relationship
...
Manage clients effectively to ensure success in sales transactions. No
matter where you are in the sales process, it pays off when you know how
to maintain a good relationship with current and prospect clients.

4
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MAINTAIN A GOOD RELATIONSHIP WITH CLIENTS

4 Tips to Achieve and Maintain Customer

Satisfaction in Real Estate
A bad reputation is the last thing you would want to have in a discerning market. Satisfied clients serve as a gate pass to a larger
network. A half-baked service might never get you referrals. To clients, the experience they get from the process is as important as
the sale.
1. Put yourself out there 3. Follow through
Your road to attaining customer satisfaction begins even before Be proactive and have the initiative to provide clients with
the actual client meet-ups. At this day and age, clients can just important details. Give them recommendations should they have
search the web to get details about the property you are selling. budget constraints or any other concerns. Update them as much
Have your online portfolio updated; let them have a glimpse of as possible. A single property could have more than one inquiry.
the kind of services you provide, deals you’ve closed, and your Thus, you should honestly inform your clients about the sale
areas of expertise. Maximize social networking sites. Create blogs progress. Do not leave them hanging; be responsive. Do not let
and videos your prospective clients might find interesting, but a text sit on your phone for more than 10 minutes. Those who
remember to keep your account fun yet professional. actually answer promptly often get the sale.

2. Bridge the gap 4. Repeat until you do not have to

It is always easier to prevent a complaint than resolve a problem. Keeping a loyal customer is easier than acquiring new ones.
Managing your customer’s expectations is more crucial than Being consistent in your deliverables is the best trick to satisfy
actually trying to meet them. Let them elaborate what they your client. Maintain this kind of service and referrals will come
really want. In return, discuss to them what they are getting. rolling in.
Keep a healthy flow of asking and answering questions. As the
conversation deepens, you will know the appropriate questions.
Do not overwhelm them with real estate jargons. Use simple
terms for them to comprehend completely what you are saying.
Walk with them through the whole process.

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 MAINTAIN A GOOD RELATIONSHIP WITH CLIENTS

10 Personal Gifts for Clients,

Owners, and Associates
While a simple “thank you” can already • Healthy snacks
suffice on most professional transactions,
service-oriented industries such as the • Sincere gestures
real estate are accustomed to extending
this gesture in full. Whether a client, an • New knowledge
owner, or an associate, it is never too
much to give a little extra. • Great recommendations

Here are interesting and inexpensive • Connecting networks

suggestions to express your gratitude
to clients: • Personal notes

#BrokerTip
Value the relationship
more than the quota

read full article here

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MAINTAIN A GOOD RELATIONSHIP WITH CLIENTS

How to Maintain a Good

Relationship with Clients
There are more chances of selling to existing customers than to
new prospects. Following this premise, it only makes sense to
build and develop your relationship with them. It requires time
and effort to attain loyal customers, but the promise of a great
result makes it all worth it.
1. Earn trust
In every relationship, no matter which aspect in life, trust will
always be its foundation. Without earning this, a relationship is
not quite possible. It is what will drive your prospects to listen
and believe you in the first place.

2. Practice consistency
Actions speak louder than words - you have heard this a million
times yet it remains true. Now that you have earned their trust,
show them your commitment by treasuring it. Once you start
taking their trust for granted, you will definitely start losing them.

3. Stay organized
With the number of clients you will be handling, no doubt it will
cause you to neglect some. As part of your practice, it is important
to keep a systemized strategy solely to maintain this relationship.
This strategy should serve as a template for all your clients. Each
client may have unique needs but in most cases, a standard
protocol for each step can save a whole lot of your precious time.

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 MAINTAIN A GOOD RELATIONSHIP WITH CLIENTS
5 Ways on How to Make a Good
Impression with Clients
Good impression matters. The moment
you approach a client, your behavior,
attitude, and personal presentation
can already influence your customer’s
decision to buy. Remember it only take
three to five seconds to make a good
impression; preparing yourself before
any meet up is important.
#BrokerTip
People before profits,
Relationships before results
1. Make clients trust you 4. Do your homework
Do not get right down to business Come prepared knowing something about
immediately because if you do so, you are your client. Come with ideas and suggestions
likely to end up with no business. Make sure that they can consider. Learn information
you establish rapport. Take the first few about sites, projects, and pricing.
minutes to get to know each other. You can
start by revealing something about yourself,5. Mirror your client and pay attention
to your body language.
this way the client will see you as a genuine
person. You need to be able to understand and
relay back what your client is saying. If
2. Show that you have a plan you can do this, it means you know what
While you want to strike a casual approach they are looking for. Take a few moments
at the beginning of the meeting, be sure to all throughout the meeting to repeat their
show that you are a professional. You can words back to them.
do this by coming prepared to the meeting
bringing a list of questions that you need
to pursue your client’s interest. Form an
agenda and cover everything you need.
3. Ask
Initial meetings are like job interviews or
auditions. To keep the meeting from being
bogged down, and not like an inquisition,
ask your clients questions.
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MAINTAIN A GOOD RELATIONSHIP WITH CLIENTS

Dos and Don’ts While Out

with a Client
Do your homework

DON’Ts
Prepare the things you will need. Create an
itinerary or a guideline for the meeting and
inform your client beforehand. Clients need
to have an idea of what is about to happen,
so you will not lose their interest.

Do listen attentively Do not get too comfortable

Your full attention is required while you Just because you are in a more relaxed
are with your client. Act as if nothing the setting, does not mean you should be too
only thing that matters to you during that comfortable. When on the road, there is
DOs

moment is your client’s welfare. Be genuine. really a lot of dead air to fill in. While this
Ask questions if you need to clarify things. is a time to get to know your client on a
Do not part ways with your client if you have personal level, stick to questions that are
unanswered questions. factual rather than opinionated.

Do mind how you look
In this kind of business, looking sharp is one
of your edges. How you present yourself
implies how much you value your client. Let
us be realistic; your client will judge your
appearance before your service.
Do not check your phone all the time
Avoid using your phone while talking to a
client. The only use your phone when you
need to save a number or if you want to
show a photo of home designs that would
encourage your client to buy the property.

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 MAINTAIN A GOOD RELATIONSHIP WITH CLIENTS
6 Useful Tips on How to Handle
Irate Clients
Real estate brokers understand that
some transactions do not go according
to plan. Dissatisfied clients can get upset
even over petty things. Sticky situations
are a test of patience and can break
or make a sale. Follow these six tips to
handle irate clients admirably.
#BrokerTip
With confidence, you have
won before you have started.
1. Keep your cool. 4. Check your body language.
When your client is upset, he might not be Keep a steady eye contact during
thinking logically. Your goal is to appease conversations and show that you are paying
him. Stay calm and assure him. Smiling may attention. Keep a welcoming demeanor.
help, but carefully assess the situation, as
he might get offended and claim that you 5. Express sympathy.
are not taking him seriously. Apologize if needed. Express respect and
consideration to your clients.
2. Do not take things personally.
When you encounter an insult, let it pass. 6. Find a solution.
Remember, your client is not angry with Ask your client about what he feels should
you. It might be that he is just not pleased be done or offer a fair and realistic answer
with your service. while you need to be to the problem. By doing so, your client
always polite, it does not mean you should might realize that you support him and that
take verbal abuse. If your client resorted to you are on his side.
profanity, it is best to end the discussion.
Make a graceful exit and ask to discuss
things on another day.
3. Listen to the outburst and do not let it
get the best of you.
Believe that the conflict can be solved.
Listen and think of the possible solutions to
fix the problem.
29
 “
“ You must either modify
your dreams or magnify
your skills
-Jim Rohn

30
 See real estate brokers in the
eyes of clients
...
Clients consider many factors prior to choosing the best real estate broker
for them. Discover the traits clients look for in a real estate broker so you
can equip yourself with the right attitude and conduct that your future
customers will certainly notice and appreciate.

31
 SEE REAL ESTATE BROKERS IN THE EYES OF CLIENTS
How to Choose the Right Real Estate
Brokers (Real Estate Tips)
Decades ago, it was relatively hard for
property buyers and owners to find a
real estate broker. With the profusion
of traditional and online brokerage
companies today, it is now easier to
contact and hire brokers. Here are the
qualities that you need to have so buyers
would consider you as the right real
estate broker.
#BrokerTip
Trying is winning
the moment.
1. An area expert
You should not only be aware of the typical
offering and selling prices of homes in a
location but also the kind of neighborhood
and locals it has, nearby schools and
establishments, and its under-the-radar
red flags.
2. Has an affable personality
No matter how exceptional your service is,
if your personality is distasteful, it will still
be a stressful sales process for property
sellers and buyers. Character triumphs
over service. Be a broker whose personality
can mesh with clients.
3. Available
You should always be available; align your
schedule to clients. You should have the
answers to the many questions they might
have. Respond timely even when you are
not out with them.
4. Has a reputable sales history
A respectable broker does not have to be
in the business for decades just to affirm
credibility. Your sales history would reflect
the way you treat clients. The duration of
your previous deals and your strategies can
affect future transactions.
5. Has integrity
A good reputation paves the way for real
estate brokers. Integrity is your badge of
honor; it keeps customers come back.
There is no easy way to attain integrity, but
through a clean record of sales, that even
your previous clients are proud of. You
should be a broker who desires a good
name rather than many sales.
6. Loyal
Have the best interest of your clients in
mind. Learn how to ask the right questions
that matter to them, listen attentively to their
priorities, and offer beneficial suggestions.
Ultimately, safeguard their finances well.
32
SEE REAL ESTATE BROKERS IN THE EYES OF CLIENTS

7 Glaring Signs You Have a Bad Real

Estate Agent (Investment Tips)
Do not be the undesirable real estate agent clients dislike. Here are seven telltale signs you should avoid so
they will not consider you a bad broker:
1. You lack of communication
The most common problem home buyers
complain about their real estate agents is
difficulty getting in touch. It is your duty
to remain in regular communication with
clients throughout the buying or selling
process.
4. You fail to use all resources
You have a number of tools at your
disposal to market the home of your
clients and help them find a new one
that meets their needs. Do not be the
incompetent agent who only uses one or
two resources.
7. You are not productive
It should not take months for you to find
you a home for your clients. Give them
options and do not waste their precious
time.

2. You do not listen 5. You bring too much pressure

You should show a sincere interest in
the housing needs of your clients. Listen
and find ways to fulfill those needs. If
you agree with them on everything and
do not offer any guidance, you are only
eager to please. It shows that you are not
committed to doing the best possible job.
3. You leave clients hanging
It is acceptable to have other clients and
commitments, but failing to communicate
that you will not be available for a meet up
in advance is not. Your time is never more
important than theirs.
Never push for a particular direction that
your clients do not want. It shows that you
are more interested in your commission
rather than finding a home that your
client can afford.
6. You have a wrong attitude
Confidence in ability should not translate
to rudeness. It is the right of your clients
to ask questions and no matter how basic
they may be, you should answer in a
proper manner and without using a lot of
confusing jargon. Be professional.

33
 “
“ The future belongs to those who
learn more skills and combine
them in a creative ways.
-Robert Greene

34
 Maintain a healthy
relationship with other
...
A healthy relationship with other professionals is essential in the sales
industry. While it is not a walk in the park to deal with co-brokers – especially
the toxic ones, it is worth it to establish relationships and expand your
network.

6
35
SEE REAL ESTATE BROKERS IN THE EYES OF CLIENTS

8 Smart Ways to Deal With

Toxic Co-Brokers
Let us not sugarcoat it; toxic co-brokers have the power to make life difficult. Productivity is important, but harmony plays a significant
role that contributes to productivity. When faced with toxic colleagues, here are eight ways to deal with them:

1. Evaluate the circumstances 4. Recognize your triggers completely patient, but we can always
Take a deep breath and try to see what is It is best if you could pinpoint the gestures, choose to exercise it with all our strength.
going on. Do not say or do anything terrible words, or even types of personality that
just because you feel bad. set you off. Recognize what makes you feel 7. Hear them out
bad; that way, you will know how to respond A toxic co-broker might have a story that
2. Take action appropriately. he just wants to share; hear him out. Help
Understand where a co-broker is coming him discover the cause of his toxicity. Aside
from and do your best to listen. Stay calm 5. Set boundaries from you being a co-broker, be a friend.
and be rational, but do not let your emotions Do not exacerbate the tensions within you
get the best of you. by going with the flow. If something is not 8. Love, just love
acceptable to you, you do not have to keep As sentimental as it sounds, love is powerful.
3. Keep your cool up with it. Set boundaries and avoid what You can choose to show love to your co-
When a confrontation is not yet needed needs to be avoided. broker who is cynical or perhaps has
and you do not have anything to do with mistreated you. Take the time to appreciate
a toxic co-broker, keep your cool and stay 6. Exercise patience and encourage him to show that are for
away from possible conflicts. Every day offers an opportunity to feel him. Even if he has wronged you, let love
annoyed because of a co-broker and you motivate you to see beyond the mistakes.
can also be a source of inconvenience
for your co-brokers. We will never be

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SEE REAL ESTATE BROKERS IN THE EYES OF CLIENTS

7 Tips for Real Estate Brokers

to Expand Their Network
Let us not sugarcoat it; toxic co-brokers have the power to make life difficult. Productivity is important, but
harmony plays a significant role that contributes to productivity. When faced with toxic colleagues, here are
eight ways to deal with them:
1. Be active on social media 4. Join organizations 6. Share your listings
Establish credibility as you build and Be part of organizations that encourage Listings are important to succeed in a sales
expand your network by being a source its members to work with one another. industry and not everyone is generous
of information. Utilize Facebook, Twitter, There are organizations that typically offer enough to share. In the dynamic and
LinkedIn, or any similar social networking its members access to their membership competitive real estate industry, sharing
site to connect to as many people as you list that can be of use to those who want to of listings can result in a long-term alliance
can. build and expand their network. with other professionals.

2. Create a professional online page 5. Start a group 7. Get referrals from old clients
Start a website where everyone can sign Invite industry professionals who have the Take care of your past clients and stay in
up and be part of your online network. A same vision as you – to expand and establish touch with them. You do not necessarily
website is an efficient medium where you a reputable network. Find motivated people have to contact them every day; just let
can publish blogs that would attract your who know that there is power in unity and them know that you are always available in
target audience. that network building in real estate is as case they need assistance.
essential as closing deals.
3. Attend broker events
Be involved in real estate events to meet
other industry professionals and learn
new information. More so and this is truly
important, events offer an avenue where
you can exchange contact details with
others participants.

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“ Obstacles are necessary for
success because in selling, as in
all careers of importance, victory
comes only after many struggles
and countless defeats.
-Og Mandino
“
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hoppler.com.ph

Penthouse, Prince Building, 117

Rada St.,Legaspi Village, Makati City,
Philippines

marketing@hoppler.com.ph
inquire@hoppler.com.ph

+632 826 1872

+632 826 1322

@hopplerph

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