AMITY UNIVERSITY NOIDA UTTAR

PRADESH
AMITY SCHOOL OF BUSINESS

STUDENT NEED TO CHOOSE A

SECTOR/INDUSTRY/COMPANY AND IDENTIFY THE
CHANGES IMPLEMENTED BY THE ORGANIZATION IN
THE LAST ONE YEAR. THEY ALSO NEED TO IDENTIFY
IF THERE WAS RESISTANCE TO CHANGE AND HOW
COMPANY OVERCAME IT.
SUBMITTED TO- MS RICHA MANOCHA
SUBMITTED BY- AADITYA KUMAR
SECTION-F-24
ENROLLMENT NO : A3906420080
 STARBUCKS EYES FASTER WITH CHANGES IN INDIA
EXPANSION WITH NEW STORE FORMATS

Launched in India in 2012, Tata Starbucks - a joint venture

between Starbucks and India's Tata Consumer Products - operates
233 outlets across 19 Indian cities.

Both the partners "are driving Tata Starbucks to be far more

aggressive in store openings, new formats, and in entering new
cities," Sunil D'Souza, CEO of Tata Consumer Products, said in an
interview on Monday. Most Starbucks outlets in India are large-
format and designed with rich wood-panelled decor.
Tata Starbucks Private Limited announced the opening of its first drive-thru store in India at
Dhillon Plaza, Ambala Chandigarh Expressway, Singhpura in Zirakpur.

The company is now exploring smaller sized outlets as they can be

opened faster and it is experimenting with concepts like drive-
throughs after opening one in northern India last year, D'Souza
said.
INFLATION WORRIES

Recent inflationary pressure, driven by a surge in crude oil

prices, has hit Tata and other competitors such as the local
units of global consumer giants Unilever and Nestle as
freight and packaging costs have surged.

Flagging concerns about higher raw-material costs and

energy prices, D'Souza said Tata Consumer Products will
look to control marketing and other costs to offset the
impact.

"At least in the short to medium-term ... we've got to live with
it," he said, adding the company would look to raise prices
slightly to boost margins, while cutting package sizes.

Even as such concerns weigh, Tata Consumer Products

wants to increasingly focus on catering to Indians in rural
areas, after long focusing on urban centres.

The company will increase its distributor network by around

20% in rural areas, where it plans to promote existing
affordable brands, and launch new ones
THANK YOU