Dr.

Sudhakar Iyer
More Topics for General Management

1. The Role of Forecasting and Planning in Business Organization

2. The Importance of Employee Productivity and Motivation

3. The Problem of Unemployment and Solving it Through Small and Medium Scale
Businesses

4. Training Man-Power as an Aid to Management in Business

5. How Urbanization is a Problem for Agricultural Growth and Food Production

6. How Industrial Unrest Affects Management Efficiency

7. Using Motivation as a Management Tool to Increase the Productivity and Efficiency of

Workers

8. The Contribution of Small Scale Businesses in the Growth and Development of the
Indian Economy

9. How Commercialization and Privatization Has Impacted The Growth and Development
of the Indian Economy

10. How Communication Gap Affects An Organization’s Goal Achievement

11. The Causes of Unemployment and Inflation in India

12. How Retail Businesses Have Contributed to the Growth and Development of the Indian
Economy

13. The Importance of Effective Leadership in an Organization’s Goal Achievement

14. How Strategic Planning Affects the Productivity of a Business

 Dr.Sudhakar Iyer
15. How Monetary Incentives Affect the Performance of an Organization

16. Problems of Human Resources Management in the Public Sector

17. Training and Developing Human Resources in the Banking Sector

18. Is Authority Delegation a Good Management Strategy?

19. The Effect of Industrial Training in Polytechnics

20. Women Involvement and Empowerment in the Indian Community

21. How Social Responsibility Affects a Business and its Goal Achievement

22. How Total Quality Management Affects an Organization’s Productivity

23. Small-Scale Businesses and Their Management Problems

24. How Co-operative Banks have Contributed to The Growth of the Indian Economy

25. The Importance and Effect of Media in Indian Politics

26. The Effect of Foreign Capital on the Development of Entrepreneurship in India

27. The Relationship between Social Welfare and Workers

28. How Personnel Management Can Improve Industrial Harmony

29. How The Reserve Bank of India Impacts the Growth and Development of the Indian
Economy

30. The Impact of Government Regulations and Control on The Growth of Businesses in
India
 Dr.Sudhakar Iyer
31. The Problems of Rural Water Supply and Their Solutions

32. How Panchayats Affect the Growth and Development of a Village

33. The Role of the Bombay Stock Exchange in the Industrial Growth of India

34. Communication as a Tool in Management

35. Participation of Employees in Decision Making and Its Impact

36. The Importance of A Business’s Ethical and Social Responsibilities

37. The Contribution of Effective Communication in Improving Employee Morale and

Performance

38. The Importance of Taxation as a Source of Revenue for the Government of India

39. Startups and Their Contribution Towards The Growth of the Indian Economy

40. Opportunities and Shortcomings in Customer Service in Indian service sector.

More Topics for Marketing Projects

1. Designing a Customer centric organization : build from start : factors considered : Case
Study

2. " Customers First, Employees Later" : Service Marketing overview

3. Global Services Marketing - issues, challenges and opportunities : an overview

4. The Physical Distribution Process: an overview

5. Packaging systems for efficient Distribution : Case Study

6. Designing a Marketing Research Model - a Case Study

 Dr.Sudhakar Iyer
7. Traditional vs. Contemporary practices in Marketing Research : an overview

8. Experiential Marketing and Experiential Brands : an overview

9. Anti -Brand Behaviour - contributory factors and impact on Brands - an overview

10. Media Planning and Media Mix - an overview on feasibility

11. Advertising vs. Sales Promotion - a comparison through a case Study

12. Portals - opportunities and challenges in E Commerce

13. CRM Planning and Implementation - procedures and practices - an overview

14. Developing a Life Time Customer through CRM - Case Study

15. Critical factors in Pricing Strategies - an overview

16. Working Capital in Marketing - challenges : an overview

17. Internet Marketing Strategies - approaches and challenges : an overview

18. Online Distribution Channels - processes and challenges - Case Study

Mixed topics for General Management and Marketing

1. Comprehensive study on social media and its role in marketing

2. Facebook – understanding role in social marketing
3. Evaluation of marketing strategies adopted by GYMS & CLUBS
4. Analyzing Media buying and selling proportions
5. Understanding basics of live entertainment industry
6. Category evaluation – Chocolate
7. Advertising after Globalisation
8. Advertising ethics and viewers perception towards surrogate advertisement
 Dr.Sudhakar Iyer
9. Videocon – evaluation of after sales service
10. Ambush marketing
11. Evaluation of consumer preference towards wafer chocolates
12. Factors affecting males to buy cosmetic and beautification products
13. strategic overview of travel and tourism industry in india
14. Indepth analysis of consumer perception towards Health food drink
15. Coffeepreneur
16. Women role in advertising
17. Anchor – complete electrical solution
18. Indian animation and gaming industry
19. Benefits of display to retailer – study of super value store
20. Brand analysis – Bisleri vis a vis competitors
21. Brand Bachhan
22. Pepsi and coke -brand positioning strategies
23. Branded furniture market
24. Evaluating business environment in paint sector
25. Its cartoon time – study on cartoon channels
26. Understanding Consumer Behaviour at shoppers stop
27. Study of online Consumer Behaviour
28. Consumer buyer behaviour towards television
29. Study of shopper buyer behaviour at Reliance fresh
30. Celebrity endorsement in India
31. Gamut of Indian airlines industry
32. Traveller perception towards various airlines
33. Mc Donalds VS Jumbo King
34. Corporate grooming
35. Critical evaluation of online admission system
36. Customer preference – Asian paints
37. Dabbawala employee satisfaction survey
38. Dabur marketing strategy – pleasure and delight
39. Godrej – Years of glory
40. Green marketing
41. Healthcare & hospital management
42. Indian greeting card industry – Archies
43. Indian Rural consumer – changing 24×7
44. Indian tourism industry
45. The birth of cricketainment
46. IT in agriculture
47. LG consumer durables & dealer development
48. Maggi brand extension & repositioning
 Dr.Sudhakar Iyer
49. Marketing mix of Hero & TVS
50. Marketing strategies of 5 star hotels
51. Bisleri-Marketing tactics
52. Marketing strategies to sell club membership-acres club
53. KFC marketing strategy
54. Multilevel marketing
55. Mumbai as a tourist destination
56. Onjus – Story of brand failure
57. Outdoor advertising – the future media tool
58. Outsourcing industry in india
59. Packaged atta industry – setup of flour mill
60. The Parle G story
61. Performance of Indian Cement Industry- the competitive landscape
62. Age of Radio – catching travelers on the go!
63. Restaurant Industry In India – Trends & opportunities
64. Sports marketing – IPL
65. Staying ahead in market place – analyzing strategies of P & G
66. Success of Walmart and entry in Indian market
67. Management TIPS from epic Mahabharata
68. Mahabharata – Indian management way
69. Evaluation of Mumbai-Pune expressway corridor
70. Brand apple – its different
71. A study on Vedic approach to management
72. An interpretation and correlation of Mahabharata in today’s management
73. Analysis of power sector (electricity)
74. Bandra-worli Sea link
75. Eco-friendly construction
76. Eco-friendly hotels
77. Effect of crude oil on developing nation
78. Effect of consumer behaviour towards purchase of refrigerators
79. Impact of recession on exports of textile industry
80. Indian luggage industry: VIP & Samsonite
81. Logistic and supply chain industry in India – current status
82. Merger of Jet airways & Air Sahara
83. Meru – rely on us
84. A study on MSEDCL
85. Mumbai – metro – moving the masses
86. Mumbai water supply system
87. Potential of CNG as fuel for vehicles
88. Public transport system in Mumbai
 Dr.Sudhakar Iyer
89. Scope of luxury cars in India
90. DHL logistics
91. Herbal shampoos- understanding Ayur shampoo
92. Wireless world of commerce – M commerce
93. Product patening – pharmaceutical industry
94. Marketing strategy of Samsung
95. Maha Mumbai – special economic zone
96. Floriculture sector in India
97. Reinventing Indian postal services
98. Money laundering – aspect to illegal money transaction
99. Power crisis in Maharashtra
100. Blue Dart Logistics – a perspective
101. Indian calling – contact center industry
102. Market prospect for salt Industry
103. Monopoly – Indian railways
104. Restructuring of Indian railways