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    Natalie Harpe
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    The document is a student paper that discusses how language in advertising can influence product sales. It notes that advertisements use bright colors, flashy words, and make products seem indispensable to attract customers. Effective ads catch people's attention by making a product appear to be the best option, leading customers to purchase it, while unappealing ads will not generate sales. The paper also discusses how social media platforms like TikTok are now major venues for product advertising through influencers who can promote items to many people with just a few words.

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    The document is a student paper that discusses how language in advertising can influence product sales. It notes that advertisements use bright colors, flashy words, and make products seem indispensable to attract customers. Effective ads catch people's attention by making a product appear to be the best option, leading customers to purchase it, while unappealing ads will not generate sales. The paper also discusses how social media platforms like TikTok are now major venues for product advertising through influencers who can promote items to many people with just a few words.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    11 views2 pages

    Revised Narrative Introduction

    Uploaded by

    Natalie Harpe
    The document is a student paper that discusses how language in advertising can influence product sales. It notes that advertisements use bright colors, flashy words, and make products seem indispensable to attract customers. Effective ads catch people's attention by making a product appear to be the best option, leading customers to purchase it, while unappealing ads will not generate sales. The paper also discusses how social media platforms like TikTok are now major venues for product advertising through influencers who can promote items to many people with just a few words.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    Natalie Harpe

    Professor Malcolm Campbell

    WRDS 1104

    1 May 2023

    Language in Advertising: How Can Effective Language Influence Product Sales?

    ORIGINAL

    No one wants to believe that we are oftentimes finding ourselves being suckered into

    buying something that we don’t need just because it appears to be cool or amusing. What makes

    it seem or interesting? Is it the bright colors used in the advertisement, the big flashy words, or

    the way it appears as if we cannot live without it? These components play a role in either making

    or breaking the advertisement. If it appears to be unappealing customers are not likely going to

    buy it, if it is something that catches their attention and appears to be the best product they could

    ever buy…then they’re going to invest in it.

    REVISED NARRATIVE INTRODUCTION

    It is currently 10:34p.m. as I am laying here in my bed after a long hard day at

    work. I continue to scroll through TikTok when I should just be putting my phone up and going

    to bed. Afterall, I do have to get up at 5a.m. But I cannot help to keep scrolling through TikTok. I

    love being able to scroll on TikTok and see all the new trending products. Unfortunately, my

    bank account does not though.

    Over the past years, TikTok has become one of the most popular social media platforms

    to ever exist. With that being said, the majority of advertising now takes place on TikTok.

    Individuals take a video of them reviewing the products for others to see. These individuals are
    called influencers. These influencers put themselves in a position to say a world of things in just

    a few short sentences.

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