Cuha Hijab Tudung Business Plan

Cuha Hijab
Lot 2139, Block 10, Muara Tebas Land District
Jalan Datuk Mohammad Musa
93350 Kuching, Sarawak, Malaysia

Yong Hen Jun

Kenneth Owen
Aida Nasuha

1st May 2023

Executive Summary/Abstract
Cuha Hijab is a start-up company that specializes in selling high-quality Tudung in
Kuching. Our objective is to provide our customers with a variety of Tudung
designs at affordable prices. With Kuching's large Muslim population and
increasing demand for stylish Tudung, we see a significant market potential for our
products. We plan to use social media marketing and collaborations with local
influencers to reach our target customers. Our projected project cost is RM
100,000, and we expect to generate RM 300,000 in revenue in the first year, with a
20% net profit margin.
Our objective is to become the go-to source for stylish and affordable Tudung in
Kuching, providing our customers with a wide selection of designs and materials.
We offer a variety of Tudung designs, including plain, printed, and embroidered
Tudung, made from high-quality materials such as silk, cotton, and chiffon. We
also offer customization services, where customers can request specific designs or
materials.
Kuching has a large Muslim population, and the demand for stylish Tudung is
increasing. According to our market research, the market potential for Tudung in
Kuching is significant, and there is a lack of affordable options for customers.
We will use a lean start-up approach to manage our business, focusing on customer
feedback and continuous improvement. Our team consists of experienced
individuals in marketing, sales, and operations, who will work together to ensure
the success of the company.
Our projected project cost is RM 100,000, which includes the cost of inventory,
marketing expenses, rental of a retail space, and salaries for our team members.
We expect to generate RM 300,000 in revenue in the first year, with a net profit
margin of 20%. Our long-term goal is to expand our business and become the
leading Tudung supplier in Kuching.
 Cuha Hijab
The Tudung industry is a growing market in Malaysia, especially in areas with a
large Muslim population. With the increasing demand for stylish and affordable
Tudung, we see a significant market potential for our products in Kuching. Our
goal is to provide our customers with a variety of designs and materials to suit their
preferences.
Our business will be located in Kuching, the capital city of Sarawak. We plan to
rent a retail space in a mall or commercial area in the city center. This location is
easily accessible and visible to our target customers.
We plan to commence our business in June 2023. We will begin by selling our
products online through social media platforms and our website. We will then open
our retail store once we have established a strong customer base.
The decision to start Cuha Hijab was influenced by several factors. Firstly, there is
a lack of affordable options for Tudung in Kuching, and we saw an opportunity to
fill this gap in the market. Additionally, our team has a passion for fashion and
entrepreneurship, and we wanted to combine these interests to create a successful
business.
We plan to expand our business by offering more products such as clothing and
accessories in the future. We also plan to collaborate with local designers to create
unique and exclusive designs for our customers. Our long-term goal is to become
the leading Tudung supplier in Sarawak and expand our business to other states in
Malaysia.