1Executive Summary

A farm dedicated to raising, fattening, and producing animals and meat.

The farm does the following:
establishing a factory for dairy production
Establishing a slaughterhouse inside the farm
Opening two butcher shops

GROWTH PLAN
Covering Egypt through Horizontal Integration strategy. acquisition of competitor increase butcher
shops to cover EGYP & Expanding in the Middle East and Expanding internationally Through offering
new farms one in Soudan and one in Morocco to export frozen meat products. Purchase of
agricultural lands in Sudan to produce fodder. Establishment of a fodder factory

Keys to success

 Customer
 Product
 low-cost
 hire right people
 flexible and creative
 build a competent team
 build customer loyalty
 know our competition
 R& D
 Continuous improvement ( Kaizen )
 Operation excellence
2- Company Description

Ownership
The 6 partners

1. Omar Abd El Nasser Mohammed

2. Gasser Mohamed Ahmed
3. Saleh Mamdouh Saleh
4. Youssef Mamdouh Samoul
5. Hussien El Sayed Mohammed
6. Sally Samir Ali

Start up summary

Total estimated costs 8000000 L.E

Total expense 4500000 L.E

The sources of funds will be funded through its 6 owners of the

the company equally; each owner will invest 1333000L.E

Location and facilities

Wadi El-Natrun,

an Egyptian city, Beheira Governorate. It is located on the northeastern outskirts of the Egyptian
desert, approximately in the middle of the desert road between Cairo and Alexandria; Facing Sadat
City

coordinates 30°35′00″N 30°20′00″E / 30.58333°N 30.33333°E

3- Strategic Formulation

Vision
to be the biggest company providing meat products, animal production, best service, make people
enjoy with eat or using our products world wide

mission
1.Treat customers with attention and treat them as success partners..

3. focus on the customer's needs and exceed customers' expectations

2.Following and creating market trends through qualitative and quantitative research

4. To create and promote great-tasting

5. be the market- leader in the domestic market

6. Exploiting expansion opportunities from abroad and building an advantage in overseas markets
Goal
maximize profit and production increase & butcher shops
to cover Egypt

Objectives

• Increase sales by 40% after year one

• Increase market share by 20% during year one
• Low-fixed cost of 10% After the first 6 months
 increase butcher shops to 4 during year one
• increase the number of cattle every 6 months to 100
cattle
 increase production by 50 % after the first year
Environmental Analysis (SWOT

Strengths
• Low risk
• Lower technological structure
• Availability of labor
• Proceeds as income support
• Providing the slaughter process inside the farm for free
• excellent cattle handling and milk quality
• improving product quality,
• individual care and feeding,
Weakness

• investment cost
• inadequate size of business (animal count in the herd not
being economic)
• need for high-yield breeding animals.

Opportunities
• expansion and fall of costs in livestock farming (decrease
in the cost of investment)
• expansion and fall of costs in livestock farming (decrease
in the cost of investment)
• increasing demand for meat and dairy products
• Growing and Expanding market.
• The volume of Egyptian consumption annually amounted
to about 1.3 million tons of red meat, 40% of which is
imported. 40% demand not covered

Threats
• Animal health
• Climate condition
• Unstable economy
• Many strong competitors
• increase in feed prices
4- Services

Daily Operations and Production

• Feeding of the calves, cows
• Milking cows
• Delivery of raw milk to the milk pick-up van of dairy plants
• Washing and disinfection of milking barns
• Cleaning farm premises.
• Slaughtering calves, delivering the meat to the meat
transport vehicles

Management Controls
Financial :
Responsible for financial management, accounts, auditing accounts,
and following up on expenses and profits in the company. There are
two ways to pay cash or credit card.

Quality control:
Quality control takes care of sampling, specifications, and good
testing, and makes sure of the quality of meat, milk, nutrition, and
farm cleanliness, conducts the necessary tests to measure quality, and
does not put products for sale or supply, until the quality is judged
satisfactory.

Veterinarians:
Veterinarians play a key role in ensuring that animals are kept under
hygienic conditions and in the early detection, surveillance, and
treatment of animal diseases, including conditions of public health
significance. Veterinarians also provide livestock producers with
information, advice, and training on how to avoid, eliminate or
control food safety hazards in primary production, including through
animal feed. Veterinarians have the knowledge and expertise to audit
the standards of animal health, animal welfare, and public health
administrative system
• Employment
The selection of labor will be based on the number of years of
experience in the field of animal production, and this pertains to the
veterinary medicine department and agricultural engineers. As for the
packaging and selling department, they will be selected on the basis
of their experience and information about all cuts of meat in
livestock, how to market them to the customer, and the best cooking
methods
A health certificate will be requested from each worker

• salaries

Salaries will be calculated on the basis of the total working hours

throughout the month
• financial control

An income statement is submitted every six months showing sales,

costs and profits and it will be analyzed and a decision will be made if
the company needs to reinvest the profits or keep them and just
reinvest the capital only