Business Plan

Yins Sourdough
Executive Summary
Objective & Consequential business objectives,  mission statement

Personal objectives/ Essential / Desirable Consequential business objectives

Personal ‘must-nots’ Desirable objectives
ranked
out of 10
To improve choices of
breakfast, lunch and
dinner for people
working and living in the
area.
To provide excellent
caffeinated and non-
caffeinated drinks to
working individuals.

Future Projections

Time ahead (years) 1 5 10

What will the business Yins @ waterfront Yins opened in multiple

look/feel like? finished setting up, locations in Pg & KL
running with a profit
What is it like for - Self-improvement
Employee: training for them to
Customers: grow on their jobs
Franchisor: - Love the service and
Stakeholders: ambient of the café,
returns frequently.
- Confirming that doing
franchise is a good step
forward. Maintain good
relationship.
- Return on their
investment and sees
profit
 Achievements? -Positive ROI, expansion
on café crew size

Mission

Unique Selling Point

Capabilities – how are Benefits – why would this Questions for Points of interest for
they different? be important to the customers stakeholders
customer?
Food taste

Serving speed

Drinks quality

Bread/Sourdough
quality
Cozy Ambient

Good Service

Chill and trending music

Food Type Suits customers of different

age groups
Pricing vs portion size

Cook quality?

Barista quality? Good coffee, more

competitive taste
Promotion /
membership
Problem

Solution

Market

Competition

Why us?