SUMMER TRAINING REPORT ON

(BUSINESS OPERATION IN
)
Submitted in partial fulfillment of the requirements
for the award of the degree of

MASTERS OF BUSINESS ADMINISTRATION

to

Guru Gobind Singh Indraprastha University, Delhi

Batch (2021-23)

Under the Guidance of Submitted by

Ms. Aarti Haswani Neha Panwar
Assistant Professor MBA- II Sem
01220803921

BHAGWAN PARSHURAM INSTITUTE OF TECHNOLOGY

Affiliated to Guru Gobind Singh Indraprastha University
School of Business Administration
New Delhi-110089

Session 2021-23
 Declaration

I, Ms. Neha Panwar, Roll No. 01220803921 declare that the Summer
Training Report (Paper Code MS-201) entitled “BUSINESS OPERATION”
is done by me and it is an authentic work carried out by me at
INFRAMANTRA India pvt. ltd. The matter embodied in this Report has not
been submitted earlier for the award of any degree or diploma to the best of
my knowledge and belief.

Date:- 12/9/2022
Certificates by organization and by institute
 Certificate of In ternship Complet ion

Pm.Bhajan Singh Panwar ,

This is to cerrii'y that Ms.hfeha Panwar D/O
student of Bhagwan Pa£5hV<> lnsdtu te Of Technology, Rohint, has
({une 2OZ2 to August
successfully rompleted 2 months nf Internship
2O2Z) w itA !nframantra India Pvt. Ltd, whereizz
she worlced under
MRc DepartznenL

During the period of her internship program, she was lound punctual,
ha dwarfingand in quisitive.

We wish her every success in

life. Thanking You

For ln £ramant a India Pvt. Ltd.

H R Department

info@inframa ntra. com

www.inframantra.com
33- B, Znd and 3 rd Floor, Sector 32, Gur ugra m, Haryana lncfia 1 22 00 2
 Acknowledgement

Presentation inspiration and motivation have always played a key role in the success of
the particular project .

I express my special thanks to Ms. Aarti Haswani, Professor of Bhagwan Parshuram

Institute of Technogy to encourage me to the highest peak and to provide me the
opportunity to prepare this project on the company “INFRAMANTRA”. She has
provided a proper guidance and I am immensely obliged to her for elevating inspiration,
encouraging guidance and kind supervision in the completion of my project.
Also I would like to give thanks to Mrs. Sneha Roy, Team leader of presales team of
Inframantra for his valuable direction or for rendering me their expertise, knowledge, and
giving me the opportunity of having a practical experience through this internship
program.

I would also like to thank all the faculty members of our college Bhagwan Parshuram
Institute of Technology. Lastly, I would also like to thank my family who also motivated
us and inspired us during this project.

So, with my due respect, I would like to thank all of them.

NEHA PANWAR
MBA (2ndSemester)
Enrollment No. - 01220803921
 CONTENTS
Declaration.....................................................................................................................................2
Certificates by organization and by institute..................................................................................3
Acknowledgement..........................................................................................................................5
CONTENTS...................................................................................................................................6
List of Table...................................................................................................................................7
List of Graph..................................................................................................................................7
Executive Summary.......................................................................................................................8
Chapter-1: PROFILE OF THE COMPANY.................................................................................9
1. INFRAMANTRA...............................................................................................................9
2. MISSION...........................................................................................................................9
3. GOAL.................................................................................................................................9
4. OBJECTIVE OF THE STUDY.........................................................................................11
5. SCOPE OF THE STUDY..................................................................................................11
6. METHODOLOGY...........................................................................................................11
7. TOOLS.............................................................................................................................11
8. Organisation structure.......................................................................................................12
9. Directors of Inframantra...................................................................................................13
10. Market share & position of the company......................................................................14
11. Partners of the company...............................................................................................15
Chapter-2: LITERATURE REVIEW & SWOT ANALYSIS......................................................16
1. SWOT Analysis of INFRAMANTRA..............................................................................16
1.1 Strengths.........................................................................................................................16
1.2 Weaknesses.....................................................................................................................16
1.3 Opportunities..................................................................................................................17
1.4 Threats............................................................................................................................17
2. Review of Literature.........................................................................................................18
List of Table
Table 1- Registration Details of Inframantra...............................................................................14

List of Graph
Graph 1- Market share of real estate in India...............................................................................14
 Executive Summary

In the report first I want to say Real Estate is a property the term property refers to
anything that can be owned or possessed , property can be a tangible asset or an
intangible asset. Tangible assets is land , building, automobile, etc. Intangible asset is any
kind of document paper such as deed of agreement.

In India the real estate business started in 1970 but there were fewer than 5 companies in
india engaged in this business. But now this is a booming sector of the company. The
objective of this report is to highlight the business activities of inframantra india pvt. Ltd.
It is a real estate marketing firm in nature. Now a day’s real estate is very demanding &
most of the consumer of this market is facing huge problems like developer selection,
procedure, rules etc. This report is not cover entire market but contains all major
information about inframantra so, the user could easily evaluate the organization by go
through this report.

As a mandatory requirement of MBA program, I completed my internship in Inframantra.

I was working there at marketing department for 2 months & my prime objective was to
know about the business operation of inframantra. The purpose of this internship report is
to analysis business operation in the real life situation of an organization. The
organization part consists of objectives, mission, vision, organization structure,
departments of inframantra.

This internship report covers the analysis of business operation of inframantra, where it
presents how inframantra select their target market. After that inframantra offers products
to their target customer & set a price for the offered product. Then inframantra decides
several policies for the target customers for their offered products. This report contain the
features information about inframantra overall business process. At the concluding part
of the report, it is covering the important findings about inframantra, also provide
suggestions, are given by own point of view. Finally this total report will help to describe
the business operation done by Inframantra India Pvt. Ltd.
 Chapter-1: PROFILE OF THE COMPANY

1. INFRAMANTRA

InfraMantra is a real estate firm that helps to Build Value on Commercial and Residential
properties. It works with the top builders in Delhi/NCR and are dedicated to help
customers find their dream home.
 InfraMantra provides Property Consultancy service.
 It works as marketing partners with the builders.
 Their motto is ‘Making Realty a Reality for You’.

2. MISSION

With the use of innovative and user-friendly technologies, INFRAMANTRA strives to

provide excellent service. Their reliable sources can help clients find their dream home.
They assign a professional manager who will help clients throughout the process,
including loan and other financial & legal documentation and handling keys to their
dream home.

3. GOAL

As a top real estate consultant, INFRAMANTRA aims to create a new professional level
that will be the benchmark for the industry. Driven by the motto ‘Making Realty a
Reality for You’, they continue to serve clients by offering residences with modern
facilities and higher living standards to make their dream into reality.
The company acts as a channel partner to A grade builders all over Delhi/NCR, and
provides property consultancy services to customers looking to buy property for
investment or residential purposes.
Currently, the company is operational locally, and deals only in properties in Gurugram
only.
It doesn’t deal in resale market, or with other 3rd party deals. Neither does it deal in
properties meant for commercial use.
Inframantra India Private Limited has two directors - Shiwang Suraj and arvit Tiwari.
G
Website:- http://www.inframantra.com
Industry:- Real Estate
Headquarters:- Gurgaon, Haryana
Founded:- 2017
Specialties:- Real Estate, Investment, Residential Real Estate, and Commercial Real
Estate
The company has its registered office at –
33-B, 2nd and 3rd Floor, Sector 32
Gurugram, Haryana,
India 122002
4. OBJECTIVE OF THE STUDY
o To understand the business process of a marketing firm in this industry
o To know the sources of leads to be targeted.
o To know the process of conversion of lead to client.
o To know how to create business relations.

5. SCOPE OF THE STUDY

The benefit of the study for the researcher is that it helped to gain knowledge and
experience and also provided the opportunity to study and understand the various
marketing practices performed by the Sales and Marketing Manager in an
organization.

6. METHODOLOGY
The methodology used in this project is Primary data as well as Secondary data.
Primary Sources are immediate, first-hand accounts of a topic, from people who
had a direct connection with it.
Primary sources can include:
 Employees of Inframantra India Pvt Ltd.
 Texts of laws and other original documents,
 Photographs, video, or audio that capture an event.

Secondary sources can include:

 Newspaper reports, by reporters who witnessed an event or who
quote people who did.
 Datasets, survey data, such as census or economic statistics.
 Product & Service brochure of inframantra
 Previous record files of inframantra
 Real Estate related books
 Internet

7. TOOLS The tools used during this process is MS excel and MS word.
 8. Organisation structure
Inframantra Pvt. Ltd.Was founded by Mr. Shiwang Suraj alongside Mr.Garwit Tiwari,
both of who hold the positions of Managing Directors as well.

Under them is Mr. Jayant, the Branch Manager for Gurugram. In the sales department
are 3 sales teams, that were managed by the Team Managers Mr. Abhishek, Mr.
Sonu and Mr. Mayank.

In the Marketing department were Lead Generation Team, Digital Marketing Team and
MRC Team. The Marketing Department as a whole is headed by Mr. Krushna
Chandra. Team Leader for MRC team is Mrs. Sneha Roy, and for Digital Marketing
team is Mrs. Prerna.

Garvit Tiwari Shiwang Suraj

founder co-founder

Mr. Jayant
BRANCH HEAD

Krushna FINANCE
EPARTMEN
DT Mr. Miraj
Mr. Abhishek Mr. Sonu Mr. Mayank Chandra Chitra HR Operation
(Sales Team (Sales Team (Sales Team Marketing Head Head
1 Head) 2 Head) 3 Head) Head

sales sales sales Mrs Sneha Mrs Prena

member member memeber Roy Digital
Pre-Sales Marketing
Head Head

Digital
Pre sales marketing
members members
9. Directors of Inframantra

GARVIT TIWARI

Garvit Tiwari is registered with the

Ministry of Corporate Affairs as a
Director in Indian Companies. The
DIN (Director Identification Number)
of Garvit Tiwari is 08336127.

Currently, he/she serves as a director

in 2 Companies in India. The
companies he/she is associated with
are from various industries such as
Real Estate and Renting etc.

SHIWANG SURAJ

Shiwang Suraj is registered with the

Ministry of Corporate Affairs as a Director
in Indian Companies. The DIN (Director
Identification Number) of Shiwang Suraj
is 07352133.
Currently, he serves as a director
in 3 Companies in India. The companies
he/she is associated with are from various
industries such as Computer Related
Services, Real Estate and Renting etc
10. Market share & position of the company

Inframantra India Private Limited is an unlisted private company incorporated on 12

July, 2021. It is classified as a private limited company and is located in Gurgaon,
Haryana. It's authorized share capital is INR 50.00 lac and the total paid-up capital is INR
50.00 lac.

The current status of Inframantra India Private Limited is - Active.

Details of the last annual general meeting of Inframantra India Private Limited are not
available. The company is yet to submit its first full-year financial statements to the
registrar.

Inframantra India Private Limited has two directors - Shiwang Suraj and Garvit Tiwari.

The Corporate Identification Number (CIN) of Inframantra India Private Limited is

U70109HR2021PTC096246. The registered office of Inframantra India Private Limited
is at B-33, Sector 32, Gurgaon, Haryana.

Table 1- Registration Details of Inframantra

Graph 1- Market share of real estate in India

11. Partners of the company
 Chapter-2: LITERATURE REVIEW & SWOT ANALYSIS

1. SWOT Analysis of INFRAMANTRA

The term swot is the abbreviated form of strength weekness opportunity & threat. By
swot analysis strength & weekness are determined by internal factors, while
opportunities & threats are determined by the external factors.

1.1 Strengths:

o Large sphere of influence

o Use advance information system
o Company have a strong security system
o Inframantra has a well- decorated office.
o Positive online reviews and testimonials
o Positive Brand Identity and Local Reputation
o Significant connections in the local business community
o Company always keep records in appropriate methods
o Great reputation in the industry due to team lead’s leadership of
state Realtor association
o Company maintain good relationship between top management
and employees

1.2 Weaknesses:

o Loss of connections in the local business community

o Loss of leadership role in state Realtor association
o Less experienced team members moving into leadership
o Low area market coverage
o Lack of service experience
o Rapid decision change for both design and administration
o Less number of associate in the sales department with lot of pressure.
o High price of their products.
1.3 Opportunities:

o New rental markets opening up

o Improve the service quality than the others
o Rebranding opportunity under new team lead
o Opportunity to develop property management services
o Large number of renters to keep investment properties filled
o Develop referral services for relocating senior homeowners
o High inventory for home sales resulting in investment opportunities
o Become the go-to team for investors, renters, and first-time homebuyers
o Develop tech infrastructure for property management and
rental applications
o More penetration into new markets with existing products
o Introduce new high quality products and market with the help of
their strong networks.

1.4 Threats:

o Growing up of overall cost

o Influx of non-buyers looking for rentals
o Government interrupt in the way of development
o Low inventory for rentals; high inventory for home sales
o Demographic shifts taking away many previous clients
o Competitors moving in on neighbourhoods we currently dominate
o Growing competition in the market
o Political instability
o Rising price of dollar
o High price of their products
2. Review of Literature:

Defination of Real Estate:

GENERAL:-

Real Estate is a property the term property refers to anything that can be owned or
possessed , property can be a tangible asset or an intangible asset. Tangible assets are
physical things such as land , building, automobile, etc. Intangible asset are non physical
and include contractual rights( e.g- mortgage and real of agreements) financial claims
(e.g.- stakes bonds and trademarks) actually real is a property & it is a big business. The
main principle of real estate is location. That means without it is impossible to imagine
progress of real estate business.
Land and anything fixed, immovable, or permanently attached t its such as
appurtenances, buildings, fences, fixtures, improvements, roads, shrubs and trees( but not
growing crops),sewers, structures, utility systems, and walls. Title to real estate normally
includes title to air rights, mineral rights, and surface rights which can be bought, leased,
sold, or transferred together or separately. Also called real property or realty.

INTERNATIONAL:

Land and the improvements on it Real estate is one of the primary (and indeed one of the
only) assets value doesnot depreciate overtime. Depending on the particular title,
ownership of real estate may include mineral rights to any geophysical aspects occurring
thereon. Ownership of real estate doesn’t automatically include the right t develop it,
depending on local regulations. However, development of real estate usually increases
the value. While supply of real estate doesn’t vary, demand may change greatly
depending on its particular features, number of people in the area, and culture differences
regarding land ownership. It is an attractive form of collateral because it cannot be stolen
or destroyed. All the land ,buildings, and improvements thereto. Also called real property
. Land and everything above and below the soil.
The most basic definition real estate is "an interest in land". Broadening that definition
somewhat, the word "interest" can mean either an ownership interest (also known as a
fee-simple interest) or a leasehold interest. In an ownership interest, the investor is
entitled to the full rights of ownership of the land (for example, to legally use and transfer
the title of the land/property), and must also assume the risks and responsibilities of a
landowner (for example, any losses as a result of natural disasters and the obligation to
pay property taxes). On the other side of the relationship, a leasehold interest only exists
when a landowner agrees to pass some of his rights on to a tenant in exchange for a
payment of rent. If you rent an apartment, you have a leasehold interest in real estate. If
you own a home, you have an ownership interest in that home. Some jurisdictions
recognize other interests beyond these two, such as a life estate, but those interests are
less common in the investment arena. As a real estate investor, you will most likely be
purchasing ownership interests and then earning are turn on that investment by issuing
leasehold interests to tenants, who will in turn pay rent. It is also not uncommon for an
investor to acquire a long-term leasehold interest in land, which then has a building
constructed upon it. At the end of the land lease, the land and building become the
property of the original land-owner.

NATIONAL:

Before getting further in the topic of Real Estate Analysis, the general definitions and specifics of the
market has to be understood. Real Estate is an English legal term which defines Land and anything
fixed or permanently attached to it. This usually includes buildings, but also fences, roads, sewers etc.
The title to Real Estate usually includes also air and mineral rights, which can be then sold together
with the original property or separately. From an etymological point of view, "Real" refers to "Royal"
(Royal in Spanish means "Real" in English). Royal family always owned the land in Spain and
peasants only paid rent or taxes to use the Royal land. Even though Real Property has many specifics,
it is still a form of goods, which is traded on the market. In the following paragraphs are described
some of the specifics involved. Real Estate is a complex type of goods. Each property (i.e.
residential investment property) is different from the others. The main characteristics are usually: size
(square footage), number and sizes of rooms, year when built, etc. Then there are many
characteristics which are connected with the area of the property such as quality of the
neighborhood, criminality rates, schools, etc.