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Students are asked to look at how target audiences are defined and how a user
Overview needs to be considered with how to play a game. The student will add a new page
to the game with instructions and a button to start the game.
Ignite
An audience defined by how they think and by their values, attitudes and lifestyle (VALs). Young and
Rubicam, a marketing and communications company developed a method of categorization:
Type Description
Resigned Mainly older people who built their own attitudes over time. Believe in
tradition and institutions they trust and believe in for safety and survival.
Mainstreamer Makes up 40% of the population. Stick to tried and tested products with value
for money. Seek security and don’t take risks.
Aspirer Want status in society, pay for luxury items and will use credit. Stylish and on
trend and influenced by celebrities
Suceeder High social status, in control of their lives. They believe they deserve the best
and will choose brands accordingly. They seek control.
Explorer Likes to discover new things and is attracted to new or innovative products.
Struggler Has a ‘live for the day’ attitude and doesn’t look to the future. See themselves
as victims with physical skills to help them in society. They seek escape.
The aim is for the students to understand that there are many different audience types and each
have their own way of engaging with a product or experience. Within their game at a basic level it is
about considering what a user requires, what does their game require for the user to understand
what to do on the game; instructions.
Engage
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Although students may have multiple ideas here the aim is to draw out ‘instructions’ as this will
be the focus of the practical element of the lesson
Rename
Click and drag the intro page above in order
Adding instructions
Adding instructions
Adding instructions
Adding a button
Adding a button
Select ‘System’
Select ‘Next’
The aim is to build on the previous lessons use of a testing table and understanding how it is used
and how important they are for finding errors and areas for improvement.
The testing table will show that the intro page text and button is not visible when the game starts.
Resize text to 30
Add the test to the testing table and complete the test to make sure the intro page is visible
It is important that students save their work to continue with in the next lesson.
To save, click the save button.
Ask students to create their own steps to link a button to move between pages