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Story Template
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Click on the link above to access the template.

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CANVA GUIDE
To add an image:

1. Click Uploads on the left menu, choose Upload From Device and select a photo to
upload. (Or drag your photo from the local device and drop it to Uploads)
2. Click the existing photo and press Delete
3. Drag and drop the photo into the photo frame. Adjust the photo to fit the frame.

To adjust image settings:

1. Click on the image that you want to edit.

2. Click Edit Image on the top menu bar.
3. Click and drag the sliders left or right on each setting to adjust their levels.

Changing element layers:

1. When added to your design, elements are on layers. Front layers show up on top of
layers at the back. To change layer, click to select the element you want to move. This
works for text boxes, graphics and images.
2. On the toolbar above the editor, click Position.
3. To change layers, click Forward to move it up, or Backward to move it down.

To download:

1. Click Download or down arrow icon on the top menu bar.

2. On the dropdown, choose a file type (PNG, JPG ) for your download.
3. If you want to download all the pages, check the box 'All Pages'. Otherwise, just select
the pages you want to download then click download.

To resize the file:

1. Click Resize on the top menu bar. Enter the size dimension and choose the type.
2. Click the Resize or Copy & Resize to finish.
CANVA'S TOOLBAR

Lock Function:
Use the Lock functions to avoid making unintentional changes while you edit other parts of your design.

1. Click to select the element you want to lock. You can also hold Shift on your keyboard, and click on
multiple elements to select them.
2. Click Lock or the padlock icon on the top right corner of the toolbar.
3. To unlock, click to select the locked elements, and click the padlock icon again.

Transparency adjustment:

1. Create or open an existing design.

2. Click to select the element that you want to edit.
3. Click the Transparency or checkerboard icon on the top toolbar. If you don't see it, it is under the
three dots icon
4. Drag the slider to the left to increase transparency, or to the right to increase opacity.

Letter spacing and line spacing:

1. Tap the text box you want to edit.

2. Click on the spacing icon on the toolbar above the editor
3. Drag the Letter spacing and Line height sliders to adjust text appearance.

Grouping and ungrouping elements:

Grouping elements allow you to move, align, or lock them together.

1. Click and drag your cursor over the elements you want to group. You can also hold Shift on your
keyboard, and click on multiple elements to select them.
2. On the toolbar above the editor (or right click the elements), click Group.
3. To ungroup, click to select the group, and click Ungroup from the toolbar above the editor

Rotate elements:

1. Click the element, textbox, image, or video that you want to rotate.
2. Click and hold the rotating arrows that appear outside the border of the selected element. Drag left
or right to rotate.
3. Click outside of the selected element to finish.

Duplicate pages:

1. Click the page you want to duplicate

2. Click on the duplicate icon on the top right side of each page.

If you have any questions or need assistance please message

us on Etsy or email us at rongtradellc@gmail.com

SHOPRSHOP
INSTAGRAM TIPS

The templates are used to design a cohesive feed that brings in more Instagram followers,
likes, and comments for your business.

1. Post regularly
Posting regularly is critical to increase engagement and earn you more followers.
Have you changed your store hours? Are you hosting a sale? Are there any upcoming
events? When do you launch the new collection or start a new service? Are you offering a
giveaway? These are all things your customers need to know.

2. Use hashtags strategically

Hashtags make it possible for people who don’t follow you to discover your content.
Combine popular IG hashtags with smaller niche hashtags in every post. For the best results,
research each hashtag. Look at the type of content and the number of likes on its top-
performing posts—if your content matches up, you’ve got yourself a winning hashtag. Also,
compile a list of hashtags relevant to your brand so you don't have to conduct exhaustive
research every time you post.

3. Use Instagram Live constantly

Going Live for brands skyrocketed in popularity in 2020 when marketing managers and
business owners found themselves working from home but still needed to connect with
customers on a personal level.

4. Write great captions

Captions are a chance to enhance your content further and there are plenty of ways brands
use them. Some choose to treat captions as a place for sharing stories and micro-blogging.
Others use them to add a short, snappy headline to a post. Still, others use captions to ask
questions and encourage replies. The possibilities are endless. What’s important is to ensure
the copy is aligned with your brand.

5. Check the Insta insights

All business profiles have access to analytical insights. These include the number of users
looking at your posts, profile visits, and any actions taken. Check these insights regularly
and use them to understand how your business is doing on Instagram, which posts work
and who do not. Continually evolve and adapt your social strategy based on these insights.

If you have any questions or need assistance please message

us on Etsy or email us at rongtradellc@gmail.com

SHOPRSHOP
INSTAGRAM TIPS (CONT.)

6. Look at Your Competitors

Just because they’re your competitors does not mean you have to pretend their Instagram
accounts do not exist. In fact, your competitor’s social media accounts can often be great
learning tools for your own business in terms of inspiration and analyzation. What do you
admire about your competitor’s profile that you could incorporate into your own? Do they
have more followers than you? Do they appear to have better engagement? If so, what are
they doing that you aren’t? If you can view their followers, take a look at their list of followers
for a quick glance at their demographics.

7. Partner with micro-influencers

Instagram influencer marketing has become increasingly significant, allowing marketers to
work with key thought leaders in their sector and push brand messaging out to a wider
audience. Micro-influencers are generally more affordable, have a more personal
connection to their audiences, and they’re perceived as more authentic.

8. Host an Instagram contest

Contests are a powerful engagement tool on Instagram, generating more engagement than
regular posts. This involves giving away a product or service, and users enter the contest by
following your account, liking the post, and tagging their friends in your post. If the giveaway
is executed well, this can be a powerful tactic to boost engagement and brand awareness.

9. Use emojis effectively

Sometimes an emoji captures your feelings perfectly. Coupling it with a hashtag makes your
post discoverable to those searching for that emoji. Used right emojis can help you insert
personality and fun into your brand and help build a more emotional connection to your
audience. In fact, Millenials and Gen Z are so used to emojis that they see messages without
them as more “cold”.

10. Dedicate a set time for social media every day

Whether you use this time to post on Instagram, respond to comments or create content for
your small business to post on Instagram, it will be easier to post consistently if it’s part of
your daily schedule. Creating a content calendar can ensure that your posts are getting
published at the right times & that your account is consistently active. Remember, the key to
creating a successful Instagram account is consistency!

If you have any questions or need assistance please message

us on Etsy or email us at rongtradellc@gmail.com

SHOPRSHOP