Professional Documents
Culture Documents
Unit -I
FOOD AND BEVERAGE SEQUENCE OF SERVICE
Courtesy is one of the most essential aspects of restaurant service, so is a degree of formality,
especially in up market operations. Efforts must be made to ensure a relaxed and welcoming
atmosphere with a warm, friendly and efficient service provided with politeness. Sequence of
service is referred to as the order in which a waiter provides service to guests from the time the
guest enters the restaurant to the time he leaves the restaurant. Preparation to deliver satisfied
service begins before the guest steps into the restaurant with activities like ménage, handling
reservation, allocation of table. Once the guest arrives in the restaurant there is a certain
sequence that is followed to make his/ her meal experience pleasant.
Welcoming a guest
However the restaurant staff may seek spontaneity and friendliness, certain rituals are
a must while welcoming a guest to the restaurant.
As the guest enters a restaurant, he/ she must be greeted cordially and must be
made to feel comfortable. Usually this task is performed by the hostess of the
restaurant, however, is not just restricted to her. It is for each and every
restaurant staff to see to it that the guest is greeted within 30 seconds of
arriving in the restaurant.
Guest must be greeted with a clear and affable tone of voice, good appearance
and a smile.
Every guest must be welcomed with the greeting of the day, i.e. Good
Morning/ Good afternoon/ Good Evening. If the guest is regular then must be
greeted with name, i.e. ‘Good morning Mr. Singh’. Greeting phrases differ
from restaurant to restaurant. In ethnic restaurants, guest is greeted in the
national/ regional greeting.
Incase the restaurant staff is busy serving other guests, they must ensure that
even though they may not be physically free to welcome guest, they must
acknowledge their presence by a smile or a gesture to say “We will be with
you in a minute”. Never ignore the guests.
Find out if the guest has a reservation. If yes, then escort them to their table and address
them by their name, should they not be satisfied with the table then offer alternatives.
If no, then ask them for their preference of table and escort them to the table.
Guest should be led to their table, if there is a gesture towards the table, it must be done
with open palm facing upwards rather than pointing a finger onto the table.
It is guests’ prerogative to choose where they want to sit or where their host would like them to
sit.
Presenting check
1) Checks must be presented only when asked.
2) Waiter must bring the check in a neat and tidy folder.
3) Guest comment card should be in the folder.
4) A pen must be given along with the check folder.
5) When the guest is leaving the folder must be removed very discreetly.
6) Tips must never be solicited.
Farewell
1) This is as crucial as welcoming the guest.
2) Guest must be helped in getting up by pulling out the chair for them. Should be
assisted with coats/ shawls.
3) Must be thanked.
4) Must be welcomed again…..” Look forward to welcoming you
5) back to the restaurant”, “We hope that you visit us soon”
Unit-II
1.SALES PROMOTION
The range of foodservice operations within the hospitality industry was considered in
Section. Sectors were identified based on the nature of demand being met rather than the type of
operation. Factors that affect the customer’s enjoyment of a meal were identified in Section and
customer service concepts within Section. This section now considers the various aspects of sales
promotion relevant to food and beverage operations.
To meet specific food and beverage needs customers tend to view an operation as providing
benefits and solutions not products. In addition to the needs for food and beverage, customer
may also be seeking benefits such as:
In dealing with customers staff need to concentrate on the selling of features and benefits and
should know how these compare with those of competitors. Members of staff can also adopt
personal and positive selling techniques when taking food and beverage orders.
Determining promotional channels is important because it will identify how consumers will be
reached and attracted to the product. Food and beverage operators should identify and monitor
consumers in order to be informed as to which promotional channels are best for their product.
Sales promotion involves activities designed to promote regular sales. It is also concerned with
promoting temporary sales to encourage increased business at slack periods such as Mondays,
early evenings and during January/February. Examples of such activities include:
1. offering meal (deal) packages, for example free wine (or a ‘buy one get a second free’ deal),
or offering a free soup or starter as part of the meal package
2. Developing customer loyalty schemes.
Special product sales may also be used to increase sales by promoting particular products,
such as:
Four types of sales promotion are particularly useful for foodservice operations:
1 Sales promotion through advertising: concerned with contacting and informing the
existing or potential market of a business, providing information on the products available
and encouraging purchase.
2 Sales promotions though internet and social media: similar to using advertising with
coverage potentially far wider than an intended market can provide the opportunity for
more information to be available to customers on demand. Not so easy to target potential
customers and control as the medium is also interactive and volatile.
3 Sales promotions through merchandising: related mainly to point-of-sale promotion. Its
main role is to improve the average spend per head of the customer. However, it is also used
to promote particular services or goods.
4 Sales promotions through personal selling: refers to the ability of the staff in a food and
beverage operation to actively contribute to the promotion of sales.
Advertising
Advertising media includes:
broadcast: radio, television
print: newspapers – national daily, regional daily, national Sunday, regional Sunday, weekly
regional and free distribution
In addition to the above, it is worth considering the use of mailing lists to advise existing
customers of special events, etc. Retaining existing customers is always less costly than finding
new ones.
In addition, when considering marketing activity, an emerging trend is the use of Web 2.0
applications within hospitality organizations. Web 2.0 applications are tools that are user
generated content websites; these may include Trip Advisor, Face book, twitter etc. These tools
include applications that may include blogs, social networks, met averse, podcast, wiki, tags
and RSS (Rich Site Summary). Currently these applications tend to be used more by large chain
and luxury food and beverage operations rather than budget and small independent operators but
this is changing fast.
Table12.2 describes some examples of these applications and their uses within hospitality and
food and beverage operations.
Merchandising
Merchandising relates mainly to point-of-sale promotion. Its main role is to improve the
average spend per head of the customer. It is also used to promote particular services or goods.
Examples of food and beverage merchandising tend to be mainly visual, but may also be audio
or audio-visual. Food and beverage merchandising stimuli can include:
Personal selling
Merchandising materials must also be supported by good personal (or positive) selling
techniques. Personal selling refers specifically to the ability of the staff in a food and beverage
operation to contribute to the promotion of sales. This is especially important where there
are specific promotions being undertaken. The promise of a particular type of menu or drink,
a special deal or the availability of a particular service can often be devalued by the inability of
the staff to fulfill the requirements as promised. It is therefore important to involve service staff
in the formulation of particular offers and to ensure that briefing and training are given so that
the customer can actually experience what has been promised.
Members of staff will feel more confident about selling if they have information about the
products on offer. If staff can tell well they can sell well. Examples of the type of information
staff will need to know include:
There are various ways of enhancing the product knowledge of staff, such as:
l arranging for staff visits to suppliers
l arranging visits to other establishments that use local produce
l seeking out supplier information
l allowing staff to taste products
l arranging for staff to visit local trade fairs
l organising training and briefing sessions for staff. Within the context of personal selling, the
service staff should be able to:
l describe the food, wines and drinks on offer in an informative and appealing way, that makes
the product sound interesting and desirable
l use the opportunity to promote specific items or deals when seeking orders from the customer
l seek information from the customer in a way that promotes sales, for example, rather than
asking if a sweet is required, ask which sweet is required
l use opportunities for the sales of additional items such as extra garnishes, special sauces or
accompanying drinks, such as a dessert wine with a sweet course
l provide a competent service of the items for sale and seek customers’ views on the
acceptability of the food, drinks and the service.
Ability in personal selling is necessary for all aspects of successful food and beverage service.
The contribution of service staff to the meal experience is vital. The service staff contribute to
the customers’ perception of value for money, hygiene and cleanliness, the level of service and
the perception of atmosphere that the customer experiences.
Good food and beverage service staff therefore must have a detailed knowledge of the food and
beverages on offer, be technically competent, have well developed interpersonal skills and be
able to work as part of a team.
1. Addressing customers:
• Always use ‘SIR’ or ‘MADAM’ for addressing a guest.
• If you know the name of the guest, then address him with his first name (not surname) i.e.
Mr.Subroto, Mr. Mohan etc.
• Always greet the guest with ‘GOOD MORNING’ or ‘GOOD EVENING’, while meeting with
the guest at the first time.
• Always say ‘HAVE A NICE DAY’ or ‘GOOD DAY’ or ‘GOOD NIGHT’ or ‘THANK YOU’,
while guest is leaving.
2. Handling incidents
A) spillage:
It is possible that during the service of a course a few drops of sauce or roast gravy may have
fallen on the tablecloth. The following steps should be followed:
• Check immediately that none has fallen on the guest being served. Apologize to the guest.
• If some has fallen on the guest’s clothing, allow the guest to rub over the dirtied area with a
clean damp cloth. This will remove the worst of the spillage.
• If it is necessary for the guest to retire to the cloakroom to remove the spillage then his/her
meal should be placed on the hotplate until he/she returns.
• Depending on the nature of the spillage the establishment may offer to have the garment
concerned cleaned.
• If the spillage has gone on the tablecloth, the waiter should first of all remove any items of
equipments hat may be dirtied or in his/her way.
• He/she should then mop or scrape up the spillage with either a clean damp cloth or a knife.
• An old menu card should then be placed on top of the table but under the tablecloth over the
damaged area.
• A clean rolled serviette should then be brought to the table and rolled completely over the
damaged area. The menu will prevent any damp from soaking into the clean serviette.
• Any items of equipment removed should be returned to their correct position on the tabletop.
• Any meals taken to the hotplate should be returned and fresh covers put down where
necessary.
• Again apologies should be made to guests for any inconvenience caused.
B) Alcohol over consumption:
• If prospective client ask for a table and the staff believe the client is possibly under the
influence of drink they may refuse a table, even though there may be one available.
• It is not always possible, however, to recognize a guest who may prove objectionable later on.
• If a guest is suspected of being drunk this must first of all be ascertained by the captain or
restaurant manager.
• The guest should then be asked to leave rather than be allowed to become objectionable to
other guests later on.
• If the guest has already consumed part of the meal but is not being objectionable then the
reminder of the meal should be served in the normal fashion, but the captain must ensure no
more alcoholic beverages offer.
C) Illness customer:
• As soon as noticed that a guest is feeling unwell while in the restaurant, a person in authority
(captain / restaurant manager) should be immediately informed.
• The person in authority must enquire if the guest needs assistance. At the same time he/she
must try to judge whether the illness is of a serious nature or not.
• If the illness appears to be of a serious nature, immediately called hospital for ambulance with
doctor for primary inspection before taking guest to the hospital.
• If after short period of time, the guest returns and continues with the meal, afresh cover should
be laid and the meal returned from the hotplate.
d) Returned food
If the customer is returned food maxim in the following reason
a) Food not cooked properly.
In this we have to handling the customer following way, for example A guest orders a fillet
steak and would like it cooked M/R, when it is delivered to the table it is over cooked and is
more M/W. What do you do?
1) A p o l o g i s e, wait for them to finish talking, thank them for bringing it to your attention.
2) Offer to get them another steak freshly cooked at that it is one you.
3) If they are dining with others offer to take their dishes away so that they can eat together.
4) Read their body language, if they are still unhappy gt them drinks on the house or anything
you think will help restore their trust in us.
5) Remember to stay calm at all times.
e) Lost property
1. If you find out the customer are lost our hotel restaurant property we have to inform to our
senior immediately. For example: the customer are broke the ash try.
2. According to their guideline we have to handling the customer.
3. Inform the customer in a kindly way, what is the rules and regulation of the hotel.
4. Ask them to pay their bill for their breakage.
5. If the customers are accepted we have to make the bill for particular breakage product and
show to the bill and collect the cash from the customer.
6. After collect the amount in restaurant we have breakage register, in this register we have enter
the breakage product details and get the sign from the customer as well as restaurant manager.
e) Lost children
1. If you find out the customer lost their children in the restaurant immediately we have to inform
this information to your manager.
2. Then immediately inform this about the problem to the front office department and security
department.
3. Ask the customer children identification i.e color of dress, body identification etc.,
4. If we can’t find out inside of the hotel don’t make any delay inform nearest police station.
5. Same time inform to the all department regarding this problem and ask them to find out the
child in their place.
6. Be a person and support to that customer making their fell comfort.
7. Give full support for police inquiry.
Unit-III
The first step in staff organization is to determine the expected level of customer demand. This
can be done from sales records. As most operations have limitations in the number of customers
that can be served at any particular time, it is also necessary to calculate the potential customer
throughput.
There is a relationship between the volume of customers to be served and the length of time
they stay on the premises. The time customers take in different types of operation varies. An
indication of these times is given in Table.
There is also a relationship between the volume of customers and the opening times of the
operation. For example, in a full service restaurant the seating time of customers might average
one and a half hours. If the restaurant is open for four hours, then it might be possible to fill
the operation twice. If, however, the opening hours were only two and a half hours, then would
not be possible.
Customer throughput can be determined since all customers are usually seated for both table
and assisted service methods. For new operations the throughput must be estimated as it is
limited by the length of seating time and the opening hours of the operation. For existing
operations sales records will provide a guide to potential throughput.
Staffing for each service period can then be estimated and staff allocated to specific jobs.
Staffing will also need to be estimated for mise-en-place duties prior to the service period and
for clearing following the service period. Thus, a restaurant that is open for two and a half
hours at lunchtime may require staff to be on duty for up to five hours.
As the numbers of staff for each service period have been calculated, a working time rota
can be drawn up. In this example the full-time equivalent staffing is 10. Mixing full- and
part-time staffing could mean that this operation might employ, for example, five full-time
staff working 175 hours (5 staff x 35 hours) with the rest of the required 172 working hours
(347 hours – 175 hours) being covered by overtime and/or part-time staffing. Similar approaches
for estimating staffing requirements exist for the other service method
groups although the calculation of throughput differs, as indicated below.
Generally, if the seating time is greater than the service period, then the actual number of seats
will need to equal the total number of customers. If the eating time is less than the time it
takes to serve all the customers then the number of seats may be less than the actual number
of people to be served. However, the queue may need to be staggered to avoid excessive waiting
before service.
A duty rota also provides the basis for staff training. Detailed lists are drawn up for all the tasks
and duties that must be covered. These task and duty lists will also identify the standards that
are to be achieved for the operation.
Staff training
Training may be defined as the systematic development of people. The general objectives of
training are to:
1. increase the quantity and quality of output by improving employee skills
2. Reduce accidents
3. Increase the return to the employee in personal rewards, such as increased pay, recognition
and other benefits which the employee wants from the job
4. Make the operation more profitable by reducing the amount of equipment and material
required to produce or sell in a given unit
5. make it possible for the supervisor to spend less time correcting mistakes and more time in
planning
6. Minimize discharges because of inadequate skills
7. Improve morale and achieve a more satisfactory working environment
8. Enable new employees to meet their job requirements and enable experienced employees to
accept transfers, adapt to new methods, increase efficiency and adjust to changing needs
9. Encourage willingness, loyalty, interest and the desire to excel.
Job analysis
The process of examining a job to identify its component parts and the circumstances in which
it is performed. This would normally require an examination of:
l the purpose of the job – what it exists for and what key results are expected from it
l the setting of the job – the physical, organizational and social conditions of the job
l the main tasks that have to be performed in order to achieve the results – what the employee
does
l the resources or facilities available to the employee – what people, equipment, services, etc.,
he or she can call upon.
Job description
A broad statement of the purpose, scope, duties and responsibilities of a particular job. This
would normally include the following:
l job title
l purpose and scope of job
l to whom responsible
l place of work
l for whom responsible
l main duties
l main characteristics and working
conditions
l key performance measures.
Task
An identifiable element of a job, by means of which a specific result is achieved.
Task identification
The process of identifying, listing and grouping the tasks that make up a job.
Task analysis
The detailed and systematic examination of the skills used by an experienced worker in
Present needs
The first action is to examine the current staffing position and determine where the immediate
training needs are. This includes consideration of the following:
Staffing
Present training
l How do members of staff currently learn their jobs and from whom?
l How well do they learn?
l How quickly do they learn?
Key problems
l Are there any special difficulties:
l in the skills people have to learn
l in the circumstances under which they work
l in organizing training?
Resources
l What training facilities exist within or outside the organization that can be used or
developed?
Future needs
Any change brings a training need with it. It is therefore necessary to ask questions in order to
find out what future training will be needed, for instance:
Normal staff changes and development
l What is the age range of the staff?
l What posts are likely to have to be filled due to:
l retirement
l normal replacements
l transfers?
Planning training
Planning the tanning based upon an operations hierarchy which is used to identify tasks
and duties in food and beverage service operations. These tasks and duties are summarized in
the Chart. This identification of their tasks and duties.
For individual operations a similar list of tasks and duties can be drawn up that are specific
to that particular operation. The set of tasks and duties, when compiled, are then analyzed to
identify specific knowledge, skills and attitudes required for each task. In other words, each
task and duty is defined and standards of performance identified. Existing members of staff
are then assessed against these criteria. The gaps are the training needs and plans should then
be drawn up to carry out the training that is required.
UNIT-IV
Wine
4.1.Types of wine
Wine:
According to the ‘wines and spirits association of great Britain –“ wine is an alcoholic beverage
obtained by the fermentation of which has been carried out in the district of its origin according
to the local traditions and practices. Nothing artificial is added to it.
Yeast
• There are two main categories of yeast: Natural yeast and Cultured yeast.
• 1) Natural yeasts: Its present in naturally in grapes, They adhere a waxy substance
formed on the grape skin, and this dull whitish haze of yeasts and micro-organisms is
known as ‘ Bloom’.
• 2) Cultured yeasts
These are pedigree stains of natural yeasts cultivated in a laboratory. They are used
because they are efficient in converting sugar into alcohol. Ex: Saccharomyces cerevisiae,
Sacchraomyces carlsbergensis, Saccharomyces apiculatus, Saccharomyces ellipsoideus
Viticulture
Viticulture refers to the growing of grapes. The grape plant is a creeper which has to be grown
on sloping, rocky and chalky soil. Rocky soil is essential to prevent the retention of water.
Factors that influence the quality and final taste of wine
The same vine variety, grown in different regions and processed in different ways, will produce
wines of differing characteristics. The factors that affect the quality and final taste of wines are:
climate and microclimate
1. method of wine making – vinification
2. nature of the soil and subsoil
3.luck of the year – vintage
4. vine family and grape species
5.ageing and maturing process
6.method of cultivation – viticulture
7.method of shipping or transportation
8. composition of the grape(s)
9.storage temperature.
10. yeast and fermentation.
Wines may be identified as vintage wines. These are wines grown and made in a particular
year and this is stated on the bottle. Non-vintage wines are those where the bottle may contain
wines from different years. No date will be shown on the bottle.
4.1Grape varieties
Wine grape varieties represent only a small portion of the more than 600 kinds of grapes. Each
grape variety has its own unique combination of characteristics including color, size, skin
thickness, acidity, yield per vine and flavors. Only a few grape varieties are suited to produce
fine quality wine.
While many grape varieties are used to produce wines, only a few grapes have distinguished
themselves as being particularly suited for the production of fine wine. These 'noble grape
varieties' must still be matched with the right micro-climate and winemaking techniques in order
to live up to their potential.
1. Vitis vinifera: Both red and white varieties of grape, used for producing both red and
white wines. It is one of the most superior varieties and is best suited for champagne.
2. Boal: A red grape, used in the manufacture of sweet Madeira.
3. Cabernet: Black grapes, best suited for red Bordeaux wines.
4. Cabernet sauvignon: Red as well as white varieties of grape, suited for producing
Bordeaux wines, and especially wines from the loire valley.
5. Gamay: A red grape, used in the manufacture of red burgundy wines, and especially
Beaujolais and cote macconaise.
6. Merlot: A grape which is good for red Bordeaux wines and gives a medium to full
bodied wine, like st. emillion and pomerol.
7. Semillion: A grape suited for sauternes and barsac
8. Riesling: Grapes from france or germany, best suited for white wines.
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Food and beverage service management-II
9. Furmint: A white grape used in making a sweet Hungarian wine called tokay
10. Muscat: A white grape, used in French , Italian and Spanish sweet white wines
11. Grenache: A black grape, used in French and Spanish red wines.
12. Pinot noir: A black grape, used in the manufacture of red burgundy wines and pink
champagne.
13. Pinot blanc: A white grape best suited for white burgundy as well as champagne.
14. Chardonnay: A white grape, best suited for white burgundy wines like Chablis,
meursault, montrachet, mercury and ruilly.
15. Hligothe: A grape used generally for any red or white wine.
4.2CLASSIFICATION OF WINES
Doux – luscious.
3. Fortified Wines
These are produced by adding brandy to blended wines giving the wines a fairly high alcoholic
content of over 14% but not more than 24%.
Examples:
Sherry (from Spain) 15–18% – Fino (dry), Amontillado (medium), Oloroso (sweet).
Port (from Portugal) 18–22% – ruby, tawny, vintage character, late bottled vintage, vintage
Madeira (made on the Portuguese island of Madeira) 18% – Sercial (dry), Verdelho
(medium), Bual (sweet), Malmsey (very sweet).
Marsala (dark sweet wine from Marsala in Sicily) 18%.
Málaga (from Málaga, Andalusia, Spain) 18–20%.
4. Aromatized Wines:
These are blended wines with added flavorings and fortified with brandy to bring the strength up
to 18% alcohol.
Examples: Vermouth and Aperitif wines, cap corse and bitter.
Vermouth: it is made using a low quality wine base which is flavored with a variety of
botanicals such as wormwood, nutmeg, orange peel, cinnamom,bitter almonds.
Example: Dry: Martini, Chambery,Noilly Prat, Sweet: Martini rosso,noilly prat red,
Bitter: This aromatized wine has many varieties:
Campari: Its is a pink Italian aperitif, bitter sweet and slight flavor of orange peel.
Angostura: This is named after a town in Venezuela; it is brownish red in color and is used
mainly as a flavoring agent.
Amer Picon: This is a black and bitter aperitif from France.
Harvesting
Grading
Removal of stalks
Crushing
Sulphuring
Fermentation
Racking
Fining/Filtering
Blending
Maturing
Corking/bottling(2nd fermentation)
Aging
Harvesting:
Grapes are plucked when the density of the bloom, or natural yeast on the skin taken
from a number of bunches is constant, so that the grape is fully ripened and has nothing more to
gain from the plant.
Grading:
Grapes are graded according to the quality.
Removal of stalks:
The ripened grapes are plucked from the stalks.
Crushing:
Collected the grapes together and crush immediately in order to avoid the oxidation, there
are three type of crushing,
1. Hydrolic press
2. Pneumatic press
3. Cylindrical press
There is one more method is called”ZAPOTAS DE PISAR”(Crush by the foot). The product
obtained from the crushing grapes is called (pulp) MUST. The coating on the skin grapes
consists of tiny yeast cells. This coating is known as BLOOM. The yeast causes fermentation
the grape juice.
Sulphuring:
Sluphur dioxide is added fairly early in the fermentation process to prevent air from
oxidizing the juice and converting the alcohol into vinegar.
Fermentation
Fermentation is the process of adding wine yeast to fresh grape juice to convert the
natural sugar in the grape to ethyl alcohol. In this process carbon dioxide is grow and released
making fermentation violent at first and then slow. The fermentation process takes 2 days to 2
weeks according to the tradition of the house. During this fermentation process temperature
should be maintained between 130c to 180c (640 To 770F).
After the fermentation complete the “running wine” is run off into casks for maturing.
The filled casks are put in the cellars for the wine to mature. This is called cellaring.
Then the wine must be separated from the dead yeasts which decompose and give an odd
flavor in the wine. The dead yeast settles at the bottom of the casks. The wine is carefully
pumped into another cask without disturbing the dead yeast leaving some wine at the bottom
called LESS.
This is a process of converting the cloudy wine into the clear fine wine. This may be done
with a gelatinous substance such as isinglass, egg white or ox blood, the wine may then passed
through fine filters. Then pumped into the refrigeration unit to stabilize the wine.
Blending:
It is a legitimate (lawful), natural and honest way of improving the quality of wine.
Blending is done of wine from the different vineyards and different years. This process ensures a
consistent quality.
Maturing:
This takes places naturally by allowing the wine to rest in oak barrels for one or two
years to gain maturity and pickup a soft soft and mellow character from the oak tree.
Bottles are cleaned and dried with hot air. Cool and dry weather is chosen to pump the
wine to bottle. Then bottles closed with cork, which is made by oak tree, in this process the cork
must be touch the wine and bottle because of breath. Otherwise the cork will dry and shrunk.
This is called as second fermentation. Finally cork will be sealed with Spanish wax (agrafe).
Aging:
1. Some wine tastings offer you bottled water. Use this to rinse out your mouth between tastings
so your palate is clean for the next wine.
2. There is often unsalted and unflavored crackers and bread to help palate cleansing as well.
3. You should always handle the wine glass by the stem. This helps avoid heating the wine with
the warmth of your hands, thus altering the taste.
4. wine tasting, the glasses should always be clear so you can get a good look at the wine.
5. The tables may also be covered with white tablecloths to help you see the wine’s color clearly.
6. Do not let the wine name full you. For example, white wines are not white in color. They may
range from yellow to green to brown. Red wines range in color from pale red to a deep brownish
red and often become lighter with age. Sometimes the color of a wine may indicate age or flavor.
You may be able to tell the age of a red wine by doing a rim test.
7. Tilt the glass slightly towards the rim of the wine glass and look at the wine. If the color of the
red wine is more of a purple, it is usually a younger wine. If the color of the red wine is brown, it
is an older wine.
8. Another thing you may have seen people do before they taste wine is swirl it slightly in the
glass. This is to help open up the wine’s flavor. Remember that the wine may have been in a
bottle anywhere from six months to many, many years. When someone swirls a wine, it helps
release the flavors. Just like when you’re cooking at home and stir the food to help blend the
flavors.
9. This is the next step in the tasting process. You have probably seen people smell wine before
and wondered why they did it. Smell plays a very important part in what we taste. Researchers
have determined that perhaps as much as 75% of what we taste is actually based on what we
smell first. You can smell your wine one of two ways: taking a small whiff to get an idea of how
the wine smells, then a deeper whiff or take one deep whiff. After smelling the wine, take a
minute to think about the smell. You do not want to immediately taste it after smelling but give
yourself time to explore exactly what you smelled.
10. Finally, you will need to know is how to taste the wine properly. Your tongue has taste buds
in both the front and back. These taste buds can detect bitter, salty, sweet, and sour flavors, but
some are more sensitive than others are. There are three steps in tasting a wine: the first
impression, the taste, and the aftertaste. The first impression happens when you take your first
drink and the wine actually hits your taste buds. It should awaken your sense to the wine. After
taking the first drink, you should swish the wine around your mouth for a few seconds to let all
your taste buds discover the full flavor of the wine. Think about what the wine tastes like. Is it
light or heavy? Is the smooth or harsh? The aftertaste is the sensation that remains in your mouth
after swallowing the wine. How long did it last and was it pleasant.
Depending on where in the world the wine you have purchased was made, the practices of that
location will determine whether or not they name the wine after the grape variety or the region.
For most wines, this determination is made depending on whether the wine was made in the New
World or the Old World.
Old World wines are usually named after the region where they were grown, while New World
wines are usually named for the sole or principal grape in the bottle!
In the majority of wine regions of the New World, the winemakers choose to name their wines
after the sole or principal grape varietal that has gone into creating the beverage. In simpler
terms, this means the wine is called by the grape’s name, so for example if Cabernet Sauvignon
grapes were used to make the wine, the wine is called Cabernet Sauvignon. This would even be
true if the wine wasn’t made with 100 percent Cabernet Sauvignon and instead the winemaker
chose to use only 70 percent, selecting other grapes for the remaining 30 percent. Because
Cabernet Sauvignon is still in the majority, most New World winemakers would still call the
wine Cabernet Sauvignon.
In wines that are made in the Old World, these wines generally receive the name of the region
from which the wine was made. For example, while a wine made in the Bordeaux region of
France might contain 70 percent Cabernet Sauvignon, giving it the name Cabernet Sauvignon in
the New World, because the wine was made in the Old World it is called Bordeaux.
The reason wineries from the Old World name their wines after regions is because Old World
winemakers tend to feel that the place where the wine was made has as much, if not more, to do
with how the wine will taste as grapes.
The key to up selling wine is to find the right wine to fulfill or exceed the customers’
expectations. If the customers already know which wine they want to order, do not try to up sell
them on something else unless they seem hesitant or unsure. Remember, the best opportunity for
up selling wine is when the customer asks for a suggestion.
1. Offer wine.
Wine should be offered after customers have had a few minutes to look at the menu. That way,
the patrons have enough time to think about their meal choice, which may guide them in their
wine selection.
If the customers want wine, often they will ask the server for a suggestion. If they do, first ask
the customers if they have a preference of red or white wine. If they do not have a preference,
you can freely suggest either kind of wine. If members of the party disagree on whether they
want red or white, you can always suggest a rosé as a compromise.
Ask the customers if they have a preference of wine- or grape-type. If they do, simply
recommend a quality wine of that type, starting from the more expensive range and suggesting
more economical options if they seem hesitant or mention the high price.
Ask the customers if they know what they are going to order for their meal (for example, steak,
or a red-sauce pasta dish). If they have not decided what to order but are ready for wine, suggest
Chianti, pinot noir, sparkling white, trebbiano or a good chardonnay, since these are some of the
most versatile wines that pair well with a variety of foods. If the customers know what they are
going to order, recommend a quality wine that would be a good pairing, using suggestions from
our general guidelines or wine pairing chart.
If the customer seems hesitant about your wine suggestion, it could be because they are looking
for a lower price. Always start with the more expensive suggestions you might have, and move
down from there while gauging the customers’ response.
When the customers are at the end of their meal, ask if they would like a half-bottle of dessert
wine, which goes well with sweet foods. If the customers are too full for dessert, you can still up
sell them on wine. A sweet wine can be its own dessert.
Wine needs the dimension of food to bring out its true flavours. The partnership of wine and
food depends principally on four factors:
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Food and beverage service management-II
White wine should be served with white meat, fowl and fish;
Red wine should be served with red meat, game and cheese;
Sweet white wine should be served with sweets, puddings and dessert.
Besides the important matters of food, wine, personal preference and financial constraints, the
following factors should be considered:
ARTICHOKE WITH
HOLLANDAISE
SALADE NICOISE FULL BODIED,DRY MULLER THURGAU, MACON VIRE, PROVENCE ROSE
WHITE OR ROSE
SMOKED SALMON SMOKY, OAKY RIOJA BIANCO, POUILLY FUME, NEW WORLD
WHITES CHARDONNAY
SOUP
FISH
WHITE
MEAT
REDS
STEAK
LAMB
PORK
VEAL
OFFAL
POULTRY
CHICKEN
DUCK
GOOSE
GAME
CHEESE
HARD CHEESE DRYISH WHITE OR ALSACE RIESLING, POUILLY FUISSE, ANJOU ROSE
ROSE
SWEET, PUDDING