Ritdu Visit

```AMUL IND. PVT. LTD.
An Industrial Visit Report

On
AMUL Industries PVT.LTD.
1

INDEX
1 General Information 06
2 Production Department 19
3 Personnel Department 29
4 Marketing Department 38
5 Finance Department 46
6 Environment Policy 54
7 Future Plan 56
8 Suggestions 58
9 Conclusion 60
10 Bibliography 62
2

3

GENERAL
INFORMATION
Name :- Amul Industries Pvt. Ltd.
Address :- 2, Aji Industrial Estate,

Plot No. 332/333,
Rajkot 360002
Telephone :- 91-0281-2387898 – 2387461
Fax :- 2387762
E-mail :- amul.sales@icenet.net
amulexport@icenet.net
Web Site :- www.amulind.com
Establishment :- 1988
Promoters :- Chandubhai Patel

Sureshbhai Patel
Chairman :- Chandubhai Patel
Managing Dict. :- Sureshbhai Patel
Pro. Manager :- Mr. J. Parmar
Pers. Manager :- Mr. Parekhbhai Manhar
Sales Manager :- Mr. Atulbhai Patel
Fina. Manager :- Mr. Mukesh bhai trivedi
Main product :- Crank shaft, Connecting rod

4

Other product :- Cam shaft, Auto parts
Bankers :- State Bank of Saurashtra,

SSI Branch,
HDFC, ICICI
Auditors :- Dholakiya & Co.
Form of Org. :- Pvt. Ltd.

Number of :- 1000
Employment
Accounting :- April to March

Year
Office hours :- 8 to 6
Production :- Per day 1000 Crankshaft

Capacity
Weekly Off :- Sunday
Index
5

1. Introduction 10
2. Location 11
3. History Of Development 13
4. Objective 14
5. Promoter & Managing Group 15
6. Size & Form Of Organization 16
7. Time Keeping System 17
8. Organization Structure 18
6

INTRODUCTION
In this modern era demand for Automobiles increases day

by day. The competition in this industry has also increases
because of the entry of multinational companies so Indian
Automobile Industry face more & more challenges in this
changed economic scenario. To make automobiles competitive
& saleable Auto parts a very important role in India due to this
Auto part industry has been highly modernized with the help of
latest technology & scientific methods to meet the rising
demand of automobile industry.
LOCATION
7

One of the early decision that an entrepreneur has to make it

about the choice of his location business unit and it is perhaps one of
the most neglected as part of new business formation.
One authority in the fields has pointed out that the total
manufacturing and distribution cost of any business unit is hire due the
wrong selection of location there business the need of selecting
business location areas when a new unit for a branch is to be
established of when the expansions of the existing business in
enterprise necessitate a change in location.
“AMUL Industries PVT. LTD.” is located in Rajkot industrial

zone.
Government provided many types of facility in industrial job which

is decided by government so the total cost of manufacturing distribution
is lower we say that “AMUL Industries” location is good and owner of
this company selected location is right.
⇒ Benefits of right location
1. Easy availability of raw materials

2. Easy availability of transportation
3. Easy availability of labour
4. Better facility of electricity and communication
“AMUL Industries” gets will be the benefits of industrial job

because Rajkot zone is decided government.
Main benefits of this location is 5 years sales tax free from

establishment years.
So “AMUL Industries” gets this benefits also.
8

HISTORY & DEVELOPMENT
9

AMUL was started in 1988 as a small unit. Now it is

a big unit in Saurashtra and AMUL was the first go get the ISO
9000 in Saurashtra. Amul industry is pvt. Ltd. Co. which is held
by director.
“ADICO SPARES INDU” is the parent company of

AMUL industries. ADICO (ADVANCE INDUSTRIES COMPANY)
SPARES INDUSTRIES produce oil engine parts that are used in
automobiles. It is engaged in this business since last19 years.
ADICO group established “AMUL industries” in 1988 because of
the following two main reasons.
1. To overcome the shortage of place.
2. To reinvest profits which is earned every year?
Promoter & Managi

ng Group
Managing
10

The main promoters of “AMUL IND.” Are

Chandubhai Patel & Sureshbhai Patel. The initial capital of
“AMUL IND.” was rs. 2 lacks. Since last 7 years. “AMUL IND.”,
is striving hard the achieve success and to meet the rising
demand of automobiles Indu. & it has proved successful in
achieving its target by manufacturing many components.
Some of each is Crank Shaft, connecting rod, auto parts, and
Cam Shaft.
Obj
ective
Objective
11

All the Industries weather it is small scale, medium

scale or giant scale all have its own motto. AMUL
INDUSTRIES PVT. LTD. Has also its own motto. AMUL
INDUSTRIES PVT. LTD. Is successful Industry in the Rajkot in
medium scale? Its success is due to its good quality & their
cost is reasonably. They gave good service to the customers
and they work with the proper schedule and in the good
manner. They maintain their schedule. It is the main reason of
the AMUL INDUSTRIES PVT. LTD. That progress in such a
short time period.
So, it’s the different motto of the AMUL

INDUSTRIES PVT. LTD. From any other company. Their
motto is to give good services to the customers.
SIZE & FORMS OF ORG.
12

S.S.I. means a industry which have some assets within 3

crores.
M.S.I. means a industry which have some assets between 3

-100 crores.
L.S.I. means a industry which have some assets more than 100
Crores.
An AMUL INDUSTRY PVT. LTD. Is a medium scale unit.

It is situated in Aji Industrial Estate in Rajkot. It is located with
7000 sq. meter Area of land.
It is a private limited company. At present, the

investment of AMUL INDUSTRIES in plant & machinery are
Rs. 10,19,92,000 Authorized share capital is 3 crores.
TIME KEEPING SYSTEM
13

Time is very important in our life. It does not wait for

anyone; “it is lost it lost forever” Therefore it is necessary for
every firm to develop an effective time keeping system. It
helps the unit to achieve its goals.
The timing of work at AMUL INDUSTRIES is as

follows.
FOR OFFICERS
08:00 A.M. to 12:30 P.M.
12:30 P.M. to 02:00 P.M. (Break)
02:00 P.M. to 06:00 P.M.
FOR WORKERS
08:00 A.M. to 12:30 P.M.
12:30 P.M. to 02:00 P.M. (Break)
02:00 P.M. to 06:00 P.M.
A register for making daily presence is maintained by

punching card system. The factory workers in on shift only
sometimes when demand is going to high, the workers are
asked to work for overtime & accordingly they are paid more.
The overtime duration is generally 4 hours.
14

ORGANIZATION STRUCTURE
B.O.D
M.D.
Production Finance Personal Marketing

Manage Manager Manager Manager
Supervisor Accountant Employee Salesman
Workers
15

INDEX
1. Introduction & Importance 21
16

2. Org. Structure 22
3. Product of the company. 23
4. Production Units 24
5. Product planning & controlling. 26
6. Row material used in process 27
7. Production process 28
INTRODUCTION & IMPORTANCE
In
this department all the things are been made
means here company is producing product. So it is called as a
17

production department. It is the concern with the creation of a

product. It is a line function, because it contributes directly to
the accomplishment of the objectives of a business.
This department involves very huge variety of

ranging, activities from the location of a mfg. Plant to the final
preparation of products to be distributed by the marketing
department. Now a days in our India is developing. There is
given much important to the successful company. Successful
company means does not in the Large Scale or in high capital
investment but the industry which is running successfully with
the help of the staff.
 IMPORTANCE :
In each and every business field production
department is very much important, without production
Department Company can not produce anything. The
production management involves aspects like product planning
the product line, the co-ordination and controlling production
process etc.
PRODUCTION MANAGER
|
18

ASSISTANT MANAGER
|
SUPERVISOR MANAGER
|
WORKERS
PRODUCT OF THE CO.
A. Connecting Rod:-
 D.I. Con. Rod
 AVL Connecting Rod
19

 EUV-NA Connecting Rod

 EUV-TCL Connecting Rod
 AC-92,AC97
 110 torg Stroke Connecting Rod
 Eicher AVL Connecting Rod
 Eicher AVL Connecting Rod
 110 Connecting Rod
 IVECO Connecting Rod
B. Crank Shaft
 AV-CLS
 TV-GP/PP
 DM 20 C/S
C. Auto Parts
 Idler gear Shaft
 Rocker Arm
 Shaft value lever
 Bridge nozzle
 Link
D. Cam Shaft
 AVI-S.R. Camshaft
 AVI-R.R. Camshaft
Production units
CONNECTING ROD.
20

CR
CRANCKSHAFT
21

PRODUCT PLANNING &

CONTROL
22

It is involves the determination and regulation of the

production process. It includes all types of the functions like,
routing, scheduling etc. The main objective of product
planning is to bring the elements of production together. E.G.
Machine, Material, Labour and Money to achieving the desired
mfg. results. AMUL INDUSTRIES PVT. LTD’s objective is to
give proper and better quality to products which are divided by
them.
AMUL INDUSTRIES PVT. LTD. Is very punctual in

each and every function which can be affect production
planning and control into the industry. Production control is
concerned with whatever the production plan was achieved by
them it can measures actual performance against the planned
performance.
ROW MATERIAL USED IN PROCESS
23

In each and every item made in the company there

is more and more need of the used good row materials in the
process. If you used good row materials in your product so
good output can be give us the product. Similarly if you used
bad row material in the process, so it may be possible that
your product can be reject by the another party who gives you
the order to make the item.
AMUL INDUSTRIES PVT. LTD. Always uses a good

row material in the production process. They never fraud with
their product. So they can run their business very well in this
high.
PRODUCTION PROCESS
24

Raw Materials
|
Cutting
|
Heat Treatment
|
Hardness Checking
|
Shot Blasting
|
Machining
|
Chemical Dimensional
|
Oiling & Packing
25

INDEX
26

1. Introduction & Importance 31
2. Organization Structure 32
3. Objectives 33
4. Recruitment & Selection 34
5. Wages & Salary Administration. 35
6. Employees Benefits & Services. 36
7. T
raining & Developement. 37
27

INTRODUCTION &IMPORTANCE
 INTRODUCTION
In each and every company there are many

important and necessary departments. Each and every
successful company or the failure company or the failure
company does not depends on any materials and machines but
they are depends on the skill of the personnel employed in
organization. Management of the people is the one of the main
function of the personnel department. There are also the main
functions except the management.
Personnel management is people’s management at

work. Thus management of people is a very important and
challenging job for organization. The functions which are
described as above are usually performed by the personnel
manager.
 IMPORTANCE
Size of the product, purpose, location or importance

is the common element for all the business. These all element
are made by the human. AMUL INDUSTRIES PVT. LTD. Give
important to the personnel department. They give more and
more important to the human resource. Because human
means employees are the mains part of successful company.
28

H.R.Manager
(Personnel)
|
Administrative Officer
|
Assistant
|
Workers
OBJECTIVES
Each and every business has its own objective.
Because without any kind of the objective company cannot do
anything and they cannot run their business for the long time.
29

There are some objectives of the AMUL INDUSTRIES PVT.

LTD. As follow
1. AMUL INDUSTRIES PVT. LTD’s object is to maintain

high moral of the employees.
2. AMUL INDUSTRIES PVT. LTD’s object is to give the
good service to the customer and take the good response
from them and also give the things in low price.
3. AMUL INDUSTRIES PVT. LTD’s object of establishing
desirable working relationship.
4. AMUL INDUSTRIES PVT. LTD’s object of achieving
effective utilization of human resources,
5. AMUL INDUSTRIES PVT. LTD’s object is to take out the
company at the top but not with the fraud.
This all are the objective of AMUL INDUSTRIES

PVT. LTD. Which are make success to AMUL INDUSTRIES
PVT. LTD.
RECRUITMENT & SELECTION

Selection is very important function in management. The
management should choose right person for job. In “ AMUL
30

INDUSTRIES”, employees are selected according to require

qualification for the post. Such as accountant require
qualification of B.Com and for selection of workers there is no
particular skill & qualification required.
WAGES & SALARY ADMINISTRATION
31

Wages & Salary means remuneration to the workers

and all the staff members. It is given by the labour’s production
of the item. In case of the AMUL INDUSTRIES PVT. LTD.
They pay the wage and salary to their workers daily Rs.85 &
monthly wages Rs. 3,000 per month Rs. 10,000 per month.
EMPLOYEES BENEFITS & SERVICE

“AMUL INDUSTRIES PVT. LTD.” Gives following
facilities to its employees.
32

 Loans
 Provident Fund
 Gratuity
 Medical Facilities
 Festival Allowance
 Medical Allowance
 Uniform
 Shoes
 Free book to the children of the employees.
TRAINING AND DEVELOPMENT
33

EVERY ORGANIZATION NEEDS TO

HAVE WELL TRAINED AND EXPERIENCE
PEOPLE TO PERFORM THEACTIVATING
THAT TO BE DONE AMUL
INDUSTRYPVT.LTD. GIVE A WEEKLY
TRAINING
TO HIS WORKERS ON JOB TYPES
TRAINING. DECLINES IN PRODUCTIVITY
AND CHANGES RESULTING OUT OF JOB
REDESIGNING
OR A TECHNOLOGICAL BREAK
THROUGH REQUIRE SOME TYPE OF
TRAINING.
34

INDEX
35

1. Introduction & Importance. 40
2. Organization Structure. 41
3. Competitors. 42
4. Channels Of Distribution 43
5. Product Relative Strategies 44
6. Consumer Adoption & Advertising 45
36

INTRODUCTION &IMPORTANCE
INTRODUCTION
In each and every business there is one of the main

department is Marketing Department. It is important for each
and every successful or unsuccessful business. Because
without Marketing Department any business cannot run
properly, and cannot achieve their desire goal and objective. If
we want to achieve the objective therefore we have to keep
the good Marketing Department. If marketing department is
good then our company’s product will be go ahead and if our
marketing department is bad then our product not go ahead,
and there may be possibility that we under go to the loss.
IMPORTANCE
If the company wants to make successful company

then company has to give more and more importance to the
Marketing Department.
AMUL INDUSTRIES PVT. LTD. Is always being kept

watching in it. They are always giving more and core
importance to the Marketing Department. So that they can
achieves their desired goals or objectives in proper way.
37

M ARKETING & SALES MANAGER

|
CHIEF MANAGER MANAGER RESEARCH

SALES & DEVELOPMENT
QUALITY CONTROL ENGINEERS

OFFICER
SALES CORRESPONDENCE RESEARCHER

ASSISTANT CLERK
38

COMPETITORS
Competitors means there are also much seller who

sales products which are sales by us. AMUL INDUSTRIES
PVT. LTD. Has also the competitors.
The competitor of the AMUL INDUSTRIES PVT.

LTD. Is AMTECH AUTO INDUSTRY.
Channels Of Distribution
39

AMUL Industries channel chart of distribution are as

under.
Manufacturer of Industrial Goods
Sale Director
Industrial Buyers
Production
Production Relative Strategies
Strategi es
&
40

Targett Market
Targe
 Product Relative Strategies
Product relative strategies is the necessary for any

product because use of this strategies the selling
increased.
 Target Market
Decided market very important thing for any market

department .

Consumer Adopt
ion & Advertising
Adoption
41

Consumer adoption or satisfaction is life of any company,

but here this thing is depended on consumer vehicle because
AMUL Industries produced to type of product, Auto Product
which is available in reasonable price on a standard product
which is higher rate so, it is depended on of consumer which
type of product they want to purchase.
42

43

INDEX
1. Introduction. 48
2. Organization Structure. 49
3. Sources of Finance. 50
4. Organization Of Finance Department 51
5. Capital Structure of Finance 52
6. Swot Analysis 53
INTRODUCTION
44

Finance is rooting of all Industrial a Trading activity.

Finance is needed when the business is started. It is required
to keep the business going, and it is needed when the business
expands.
According to Henry Fayol, “Finance is like an arm &

leg either. You use it or loss it.” Thus we can say that the
Finance is considered as base for every business & business
without finance is shown as dead body.
45

FINANCE MANAGER
ADMINISTRATIVE
OFFICER
CHIEF
ACCOUNTANT
ACCOUNTANT
CLERICAL
STAFF
SOURCES OF FINANCE
46

This is defined as, “From where” to collect funds and

also at the same time in which way it comes at the time of
requirement. Generally, there are mainly two types of sources
that is fund available for a period of one year or let us called
funds are used to finance working capital in the firm.
External sources means to borrow funds from bank

or financial institutions. But AMUL INDUSTRIES PVT. LTD.
Generally borrows finance from the bank. Only they borrow
funds from bank in terms of long term loan . AMUL
INDUSTRIES PVT. LTD obtains its short term finance from the
profit funds. Short term finance is required to pay day to day
expenditure and regular operation of the business enterprise.
Mostly their funds are obtained internally.
Organization Of Finance Department

Organization
47

Organization structures of finance department of AMULIndustry

is as follows:-
Finance Department
Finance Manager
Chief Accountant & Administrative Officer
Clerical Staff
Capi
tal Structure Of Finance
Capital
48

The term capital structure refers to title production of debt and

equity capital in the total capital of the firm capital structure says that
how much proportion of owned capital and borrowed capital the firm
should invest to meet its financial needs more effectively. The capital
structure affects the total value of the firm. So the firm should select
such a capital structure that will maximize to us the optimum capital
structure. The optimum capital structure may be defined as that capital
structure of combination of debt and equity that leads to the maximum
value of the firm. In AMUL Industries the retie of bank loan depends up
on the circumstance. Depending on the balance sheet analysis of a firm.
Total Capital = Owned Capital + Borrowed Capital
= 50.18 % + 49.82 % = 100.00 %
Swot Analy
sis
Analysis
49

Strength:-
Company has good managerial skill it has good

experience management group is the strength of the AMUL Industry.
Weakness:-
Where strength there weakness also AMUL Industries

weakness is they never expense in advertisement .
Opportunity:-
Company selling its product in all over Nigeria an

some parts of Egypt and also in Sudan. This is very biggest opportunity
of the company.
Threat:-
As for as the react is consonant company has a threat

of manly of its competitor so company takes each and every steps very
carefully.
50

ENVIORNMENT POLICY
51

Environment policy is the most important factors for

any of the industry. All the company should adopt the such
environment policy and such a system. Therefore environment
not be bad. Like in series industry they release their colors
water in river. But in the case of the AMUL INDUSTRIES PVT.
LTD. There is a no need of the any such system adopted
because their products do not expand the pollution. So they
have no needs to the environment policy.
52

FUTURE PLANS
53

Each and every business has its own future plan and
its own goal or objective and to achieve it company
always does something for it. Future plan is decided by
the company very firstly. Company deciding it in present
that what are their future plans?
The FUTURE PLANS of the AMUL INDUSTRIES PVT.

LTD. Are as under:
1. To increase export in other countries.
2. To achieve top selling rate in all over the world.
3. To increase the production of auto parts and number of

auto parts.
54

55

SUGGESTION
I have study all the information about the AMUL

INDUSTRIES PVT. LTD. Production Department, Marketing
Department, Finance Department and all the things related to
the AMUL INDUSTRIES PVT. LTD. From overall study of the
all Department of AMUL INDUSTRIES PVT. LTD I come to
know they are very good, honest, and punctual in time. But I
would like to suggest them that they spend more and more
money in the advertisement of their company and they have
quickly start to export their product to the some foreign
country and take parts in the association of the company. The
unit should develop separate research department. They
should do some things for sales promotion i.e. advertising
through different media.
56

CONCLUSION
57

After studying whole the information about the

AMUL INDUSTRIES PVT. LTD. I can conclude that this is one
of the best units in the medium scale industry. AMUL
INDUSTRIES PVT. LTD. Is day by day progressing in their
business? They are always trying to listen their workers
problems and also try to solve it. So workers never complaint
to the promoter. AMUL INDUSTRIES PVT. LTD. It is
continuously in the progress now a days and improved their
mistakes. They are using latest machinery and technology. I
found some positive points from this company, like the
relationship between the workers, staff members and superior
to subordinates is really best.
58

BIBLIOGRAPHY
59

Here I present the name Of the Name Of The Book which is

useful to me to prepare this project report for my training.
1. Personal management
c.bmamiria
2. Marketing management
j.c.gandhi
3 Principle of management
B.S.Shah
60

61

Ritdu Visit

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Ritdu Visit

Uploaded by

Copyright:

Available Formats

```AMUL IND. PVT. LTD.

An Industrial Visit Report

```AMUL IND. PVT. LTD.

```AMUL IND. PVT. LTD.

```AMUL IND. PVT. LTD.

Name :- Amul Industries Pvt. Ltd.

Address :- 2, Aji Industrial Estate,

Telephone :- 91-0281-2387898 – 2387461

Web Site :- www.amulind.com

Promoters :- Chandubhai Patel

Chairman :- Chandubhai Patel

Managing Dict. :- Sureshbhai Patel

Pro. Manager :- Mr. J. Parmar

Pers. Manager :- Mr. Parekhbhai Manhar

Sales Manager :- Mr. Atulbhai Patel

Fina. Manager :- Mr. Mukesh bhai trivedi

Main product :- Crank shaft, Connecting rod

```AMUL IND. PVT. LTD.

Other product :- Cam shaft, Auto parts

Bankers :- State Bank of Saurashtra,

Auditors :- Dholakiya & Co.

Form of Org. :- Pvt. Ltd.

Accounting :- April to March

Production :- Per day 1000 Crankshaft

Weekly Off :- Sunday

```AMUL IND. PVT. LTD.

5. Promoter & Managing Group 15

6. Size & Form Of Organization 16

7. Time Keeping System 17

```AMUL IND. PVT. LTD.

In this modern era demand for Automobiles increases day

```AMUL IND. PVT. LTD.

One of the early decision that an entrepreneur has to make it

“AMUL Industries PVT. LTD.” is located in Rajkot industrial

Government provided many types of facility in industrial job which

⇒ Benefits of right location

1. Easy availability of raw materials

“AMUL Industries” gets will be the benefits of industrial job

Main benefits of this location is 5 years sales tax free from

So “AMUL Industries” gets this benefits also.

```AMUL IND. PVT. LTD.

HISTORY & DEVELOPMENT

```AMUL IND. PVT. LTD.

AMUL was started in 1988 as a small unit. Now it is

“ADICO SPARES INDU” is the parent company of

1. To overcome the shortage of place.

2. To reinvest profits which is earned every year?

Promoter & Managi

```AMUL IND. PVT. LTD.

The main promoters of “AMUL IND.” Are

```AMUL IND. PVT. LTD.

All the Industries weather it is small scale, medium

So, it’s the different motto of the AMUL

SIZE & FORMS OF ORG.

```AMUL IND. PVT. LTD.

S.S.I. means a industry which have some assets within 3

M.S.I. means a industry which have some assets between 3

An AMUL INDUSTRY PVT. LTD. Is a medium scale unit.

It is a private limited company. At present, the

TIME KEEPING SYSTEM

```AMUL IND. PVT. LTD.

Time is very important in our life. It does not wait for

The timing of work at AMUL INDUSTRIES is as