GLOBAL STRATEGIC MANAGEMENT

FINAL EXAM QUESTION

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QUESTION 1 (2 POINTS):
a. What is Global Strategic Management? What does strategic
management mean for multinational-corporations (MNCs)?
b. Please give your opinion about this statement “Small-scale enterprises
do not need strategic management”.

QUESTION 2 (3 POINTS):
a. Distinguish between low-cost strategy and product differentiation
strategy (in terms of strategic goals, visions and missions).
b. Provide two examples (low-cost strategy and product differentiation
strategy) to support your answer.

QUESTION 3 (5 POINTS):
a. How does the COVID-19 pandemic affect the tourism industry in
Vietnam (transportation, hotels, services…)? Give specific data to
illustrate Vietnam’s tourism industry (before and after the COVID-19
pandemic).
b. What are the main strategies that the tourism industry in Vietnam apply
to survive and recover after the pandemic (both domestic and
international market) to adapt and recover after the pandemic?

--- GOOD LUCK ---